Welcome to the first episode of Marketing Unzipped!

On today's episode, I'm talking about defining your goals for your digital marketing campaigns.

We cover why goal setting is the foundation of all successful campaigns, the five sets to creating clear goals that are actionable and align with your business objectives and ensuring that your team stays on track throughout the year!

The key takeaway from this episode is that staying on track with your goals requires focus, flexibility, and frequent reflection. By building in regular check-ins, celebrating progress, and keeping your team accountable, you create a culture that not only achieves goals but thrives on them. Remember, the path to success isn’t always a straight line—it’s the adjustments along the way that make the difference.

If you found this episode helpful, make sure to subscribe to Marketing Unzipped and leave a review. I’d also love to hear from you—what’s your number one marketing goal for this year, and what’s your plan to stay on track? Drop me a message on LinkedIn or Instagram, or share your thoughts in the comments.

LinkedIn: https://www.linkedin.com/in/robert-curtis-the-pursuit-agency/
LinkedIn Page: https://www.linkedin.com/company/the-pursuit-agency
Instagram: https://www.instagram.com/pursuitagencyuk/