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Drive
- The Surprising Truth About What Motivates Us
- Letto da: Daniel H. Pink
- Durata: 5 ore e 53 min
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Drive
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Sintesi dell'editore
The New York Times best seller that gives listeners a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing.
Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does - and how that affects every aspect of life. He examines the three elements of true motivation - autonomy, mastery, and purpose - and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
"Pink makes a convincing case that organizations ignore intrinsic motivation at their peril." (Scientific American)
"Persuasive...Harnessing the power of intrinsic motivation rather than extrinsic remuneration can be thoroughly satisfying and infinitely more rewarding." (Miami Herald)
"These lessons are worth repeating, and if more companies feel emboldened to follow Mr. Pink's advice, then so much the better." (Wall Street Journal)