Iconic Advantage
Don't Chase the New, Innovate the Old
Impossibile aggiungere al carrello
Rimozione dalla Lista desideri non riuscita.
Non è stato possibile aggiungere il titolo alla Libreria
Non è stato possibile seguire il Podcast
Esecuzione del comando Non seguire più non riuscita
Gratis per i primi 3 mesi.
Iconic Advantage
Acquista ora a 37,95 €
Nessun metodo di pagamento valido in archivio.
-
Letto da:
-
Charlie Thurston
-
Di:
-
Soon Yu
-
David Birss
A proposito di questo titolo
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them.
Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years.
Now, you, too, can benefit from reaching iconic status, whether you're a Fortune 500, a local pizza parlor, or an aspiring unicorn startup.
©2018 Soon Yu with Dave Birss (P)2018 Dreamscape Media, LLC