OBD
Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
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OBD
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Letto da:
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Walter Dixon
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Di:
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Lucas Conley
A proposito di questo titolo
In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles. In a landscape punctuated by brand-churches and tribes, Conley lifts the veil on an unchecked phenomenon and requires us to consider the grave ramifications of our branded world.
As hilarious as it is frightening, OBD: Obsessive Branding Disorder skillfully reexamines our buying habits to illustrate the chilling impact of the industry masterminds responsible for capturing our attention and seducing us to buy - at any cost.
©2008 Lucas Conley (P)2008 Gildan Media Corp