Do you consider yourself a global music ambassador? Our lives and musical influences no longer come from our immediate communities alone. From TikTok to Instagram Reel trends, we're always hearing new sounds, artists, genres, and even dance trends. What does this mean for music lovers, companies, and artists worldwide -- especially in African and Middle Eastern markets?

Join your host and co-passenger, Nneka Mogbo as she recaps her published article from the Music Business Journal: The Global-Local Approach to Growth in Africa at Large.

Listen to Ijele Express every Friday wherever you get your podcasts, and find the latest updates on our social media:

• Show Notes: https://www.urucollective.co/media/12-global-local-approach-to-growth-in-africa-at-large
• Mentioned Article: http://www.thembj.org/2022/10/the-global-local-approach-to-growth-in-africa-at-large/
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• Website: https://urucollective.co/podcast

Ijele Express: The Podcast is a production of Uru Music Collective.

Music by bigvee from Pixabay. Song Title: Buju inspired.