For this episode we head back to the hustle and bustle of Music City and catch up with former pro-drummer turned entertainment marketer, Brian Bauer, President of Bauer Entertainment Marketing (BEM). We immediately jump into learning what BEM does as well as interesting discussions on trends in live events and some of the most important things for venues and events to establish. We peel back the layers of small business ownership and talk about the pros and cons of striking out on your own and how Brian learned a lot from previous jobs when shaping his company and what type of boss he wanted to be to his employees. We talk shop about stats, CRO, and what data you should be paying attention to with your shows. We learn about Brian’s previous roles before starting his own business, such as being a successful touring drummer including some gigs in the Nashville area with Cage the Elephant and Chris Stapleton. Looking to dive into data and find out some interesting things you should be tracking? Thinking about starting your own business and wondering what that is like and what challenges you might face? For all of the above and more, enjoy this episode all about live events and what it is like leading the client voted “top-rated entertainment marketing agency.”

Brian Bauer: LinkedIn
Bauer Entertainment Marketing: Facebook | X/Twitter | Instagram

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ADVENTURES IN VENUELAND

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Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

BONUS EPISODE – Tomorrow, on Mexican Independence Day weekend, UFC is gearing up to host Riyadh Season Noche UFC, which will honor Mexico's rich history and vibrant culture. Oh... and did we mention... it's the first sporting event to be hosted at Sphere in Las Vegas? On this special episode we chat with Heidi Noland, Sr. VP of Global Brand & Creative with UFC, who pulls back the curtain and gives us an inside look at what goes into preparing for this incredible event at such a unique venue. We talk through their approach as soon as they confirmed the event, and how UFC has been intentional to set the bar on what is possible at Sphere. Heidi tells us about the Noche UFC events and how this event collaborates with numerous artists for a unique experience to celebrate Mexican Independence Day weekend and Mexico's contributions to live combat sports. With UFC hosting massive events throughout the year, we discuss what prep is like for those events, and how Riyadh Season Noche UFC has been different and required planning further out. Enjoy this fun primer that teases some features and innovative approaches that are sure to make this event memorable for those working in live events and fans alike.

Watch: ESPN+ PPV

Heidi Noland: LinkedIn
UFC: Facebook | X/Twitter | Instagram

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Peel back the wrapper of some English chocolate and put on your favorite Tori Amos album – we’re headed to Los Angeles to chat with Natalie Caplan, Vice President of Entertainment for ArenaNetwork, Venue Coalition & Theater Network. Natalie tells us about her job and how they empower and assist independent venues – providing important resources and driving content to them. With more than 140 venues across North America, hear how ArenaNetwork, Venue Coalition, and Theater Network leverage their staff experience and collective knowledge among venues to provide curated support and industry advocacy for a wide mix of venues in different market sizes. From England to Arizona to New York to touring to Los Angeles, Natalie takes us along as we walk through her career journey. With an interesting path that includes publicity at Atlantic Records, being Assistant Tour Manager for Tori Amos, and the Director of Artist Relations and Events at The Greek Theatre for Nederlander Concerts, she has seen numerous sides of the industry which provided valuable perspective as she pursued new roles. We discuss trends and challenges facing venues and tours in 2024 and tips for navigating what the new “normal” is for the industry. Enjoy this educational and interesting discussion packed full of great perspective and fun stories.

Natalie Caplan: Facebook | Instagram | LinkedIn | Email
Venue Coalition: Facebook | Instagram

––––––

ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.