Nothing intimidates a real estate agent more than the notion of selling a luxury listing. Even the most seasoned professionals shudder at the thought of a home with a high price tag.

Luxury listings may spend more days on market and have a higher marketing demand, but they aren’t as difficult to sell as we think. Because here’s the thing: if you can sell a $500,000 home, you can certainly sell a $5 million home - especially if you use the following approach.

Treat the listing like it’s an online dating profile. Focus on capturing the interest of a buyer swiping through photos of many homes. A sale is ultimately one swipe away, and the better the home looks, the more likely it is to get a “date”.

How do we showcase a luxury listing to attract the right buyer? How do you tap into an often overlooked source of business? In this episode, I’m joined by luxury specialist and the founder of Frontgate Real Estate, Jeff Biebuyck. We talk about how to break into luxury, and the strategy that will bring in hundreds of buyers.

Things You’ll Learn In This Episode

• One swipe away from a motivated buyer
  Buyers are swiping through listings like an online dating app. How do you make sure your listing appeals to them and makes them want to view the property?
  
  
• Don’t be afraid of more zeros
  A lot of highly experienced agents get nervous when an extra 0 is added to the price of a listing. Is selling a luxury listing as intimidating as we make it out to be?
  
  
• How to delight luxury sellers
  Luxury listings require more marketing and the clients often compare their home to other high end homes that have sold. How do we talk to them and set the right expectations?
  
  
• The most overlooked lead source in real estate
  Having a sphere of local businesses is just as important as a sphere of past clients. How do we build relationships with other businesses and how will this bring in more deals?
  

Guest Bio

Jeff Biebuyck is a luxury specialist and the founder and director of technology and internet marketing at Frontgate Real Estate. The reputation Jeff has crafted for himself has earned him and his partner Dana local and national recognition as premier luxury Southern California real estate agents. A top producer who cements his status with his supreme integrity, professionalism, and negotiation skills, Jeff generates much of his business from past clients and referrals and ranks among the top 1% of agents in the country. In Calabasas for more than 20 years now, Jeff services a diverse and sophisticated clientele, including corporate and entertainment executives, attorneys, and well-known celebrities. Additionally, Jeff belongs to the Exclusive Referral Group to The World’s Best Realtors®, which unites an elite network of nationally recognized agents who represent the highest echelon of the industry. To learn more, visit https://frontgaterealestate.com/.

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.

Ever since covid, everyone has embraced online review-based shopping and that includes the average home seller. Before people choose to work with you, they’re going to search for you on Google, and the more reviews you have, the higher the likelihood that they’ll hire you.

Maintaining those Google reviews isn’t always smooth sailing. Google’s review filter is getting stricter, and that sometimes means your reviews vanish. How do you make your reviews less prone to deletion? How do you get your reviews reinstated?

In this episode, I talk about how to deal with your reviews disappearing.

Read the full article: Why Your Google Reviews Keep Disappearing (And How to Fix It)

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.

Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Over the last 5 years, direct mail has made a real comeback as a lead generation strategy in real estate. The problem is, now that more people are competing for mailbox space, it’s really easy for your letter to end up at the bottom of a trash pile.

That is unless you do something to make sure your mail stands out in a sea of sales letters.

My secret? The lumpy mail strategy or sending mail with small gifts you can get at the Dollar Store.

It’s hard to believe that a cheap trinket can get you a listing, but we’ve been able to get $5 million dollar listings with this strategy.

What kind of gifts should we send? How do we make sure the mail actually gets opened?

In this episode, I share a strategy that will get your phone ringing off the hook with motivated sellers.

Things You’ll Learn In This Episode

-Think trinket, not bribe

Most agents think winning a million dollar listing requires an expensive gift, but would a high price tag actually work against you?

-How to package the letter so it gets opened

With more people sending direct mail to your target audience, how do we make it impossible for them to throw it into the trash without reading it first?

-Persistence, originality and expertise

The lumpy mail strategy isn’t actually about the gifts. What should we aim to do with it?

Read the full article here.

Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!