Biz-Souls

Di: Jeffrey Hansler & Rona Lewis
  • Riassunto

  • Welcome to the BizSouls podcast! We talk about the business of everything and we get to the heart, soul…and humor… of business and the people who make it happen.
    Jeffrey Hansler & Rona Lewis
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  • Episode 164: Managers Not Okay and Melting in the Middle
    Apr 14 2025

    Something is broken in the middle of organizations - and it’s not just the office coffee machine. Rona Lewis and Jeffrey Hansler dive into why today's managers are overwhelmed, underprepared, and increasingly opting out. Is it the result of years of corporate neglect? The hollowing out of real leadership development? Or the shiny lure of solopreneur freedom and passive income dreams?

    This isn’t your classic burnout story. It’s a deeper look at how we’ve set up managers to fai - piling on expectations without support, clarity, or even clear career paths.

    We connect the dots from the pandemic’s emotional hangover (see Episode 137, “Just Say No! Maybe”), to the pressure to be constantly innovative (see Episode 132, “Slay the Villain of Culture Stagnation”), to the lost art of imagination in leadership (see Episode 133, “Imagination and Its Importance to Business”). And don’t get us started on how AI is changing the game – again - leaving managers caught between tech, talent, and terrifying timelines.

    Whether you're a manager barely treading water, or a leader wondering why your team keeps churning, this episode pulls back the curtain on what’s really happening—and what we need to do next.

    Because if we don't rethink management now, we may not have many left to manage at all.

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    18 min
  • Biz-Souls Episode 163: Navigating the Political Asphalt Jungle with Martin Williams
    Apr 7 2025

    Ever wonder how to thrive in a business landscape where administrations shift dramatically, political policies change on a dime, and unexpected decisions drop faster than last-minute pardons?

    Join your Biz-Souls hosts, Rona Lewis and Jeffrey Hansler, as they sit down with Martin Williams, a master of spotting and seizing business trends. From the mortgage boom to digital marketing, Martin has consistently turned shifting tides into lucrative opportunities. Now, he’s back to share his latest insights.

    As the U.S. grapples with a gargantuan national deficit—one that makes the heist of a Midwestern city in a W.R. Burnett novel look like pocket change—the administration’s policies take center stage. Politics brings its usual mix of complexity, betrayal, and stark realities, painting a gritty picture of the allure and downfall of bureaucratic maneuvering.

    With President Trump's recent 25% tariffs on steel and aluminum imports, including those from allies like Canada and the EU, businesses are pushing back. Goldman Sachs CEO David Solomon acknowledges the intent behind the tariffs but admits he’d prefer them to be a little more wallet friendly.

    Meanwhile, the administration continues its search for effective and transparent governance, rolling out bold strategies to reshape the economy. From restructuring federal agencies to revaluating regulations, the goal is to create a more efficient and responsive government—or at least one that can keep up with the shifting landscape.

    Martin Williams shares his playbook on:

    Spotting Opportunities Amidst Chaos – How to identify and leverage emerging trends, even when the rulebook is rewritten.

    Adaptive Entrepreneurship – The art of pivoting your business strategy in response to policy shifts and economic upheavals.

    Staying Positive in a Sea of Uncertainty – Maintaining morale and motivation when the only constant is change.

    Tune in for a conversation that's as enlightening as it is entertaining and discover how to not just survive but thrive in today’s unpredictable business environment.

    Disclaimer: Listening may result in sudden bursts of inspiration and an uncontrollable urge to rethink your entire business strategy.

    And you won’t want to miss the not-so-subtle friction between Rona Lewis and Jeffrey Hansler, who tackle DOGE, tariffs, deficits, and the search for governance from wildly different perspectives.

    So, follow and subscribe as the shootout continues—with economic bullets flying—in this engaging, thought-provoking, and sometimes combative discussion on the future of business and the impact of publicly dictated policies on the U.S. and global economy.

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    33 min
  • Episode 162: Redhead Revenue - Unleashing Stephanie’s Ginger Goldmine from Zero to UGC Hero
    Mar 31 2025

    Ever wondered how to make money online without a massive following? Think you need viral videos, influencer status, or a blue checkmark next to your name? Think again!

    Meet Stephanie Snyder Williams, the fiery redhead proving that you don’t need a million followers to rake in serious cash - you just need User-Generated Content (UGC) and a dash of marketing magic.

    In this episode, Biz-Souls hosts Rona Lewis and Jeffrey Hansler dive into Stephanie’s journey from UGC newbie to client-acquiring dynamo. She’s figured out how to monetize authenticity—and she’s doing it without a single viral dance video (that we know of).

    What’s UGC, and why should you care?

    User-Generated Content is the marketing world's best-kept secret—brands are ditching polished ads in favor of real, raw, and relatable content made by people just like you. Consumers trust genuine recommendations more than staged influencer endorsements, and companies are willing to pay good money for it.

    Stephanie spills the ginger tea on:

    • How she landed her first clients (without a massive following)

    • The work involved in crafting compelling UGC that sells

    • Why brands prefer UGC over traditional marketing

    • How her natural enthusiasm gives her an edge in the industry

    So, whether you’re looking for a side hustle, a new career path, or just a way to turn your witty one-liners and editing hard cuts into cash, Stephanie’s story will have you thinking: “Wait… I can do that too!”

    Tune in now and learn how to make money online—no followers required!

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    21 min

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