Can small commitments really lead to substantial customer loyalty and business growth?

Dr. Tony Aitchison from ParaDelta Strategy joins us to unpack Robert Cialdini's powerful principle of consistency and its transformative impact on business strategies.

We explore how incremental buy-ins, even something as simple as a small gym membership, can turn potential interest into a lasting engagement.

Learn how to harness digital marketing tactics and real-world examples to build a reliable customer base, all while maintaining ethical standards that enhance your reputation.

Consistency isn't just a principle; it's a game-changer in business growth. Dr. Tony takes us through the art of effective small buy-in strategies, emphasising the role of follow-up touchpoints and the power of CRM tools to streamline operations.

Discover how standardized processes can ensure your team remains dependable and your customers satisfied.

Finally, Dr. Tony shares invaluable insights on business growth coaching, underscoring the importance of expert support and consistent behavior in strategic decision-making.

Tune in for actionable advice and expert perspectives that can propel your business to new heights!

Chapter Insights

(00:02) Principles of Business Growth Strategy

Nature's consistency principle in business and marketing, leveraging small commitments for customer engagement and loyalty.

(07:00) Effective Small Buy-in Strategies

Nature's strategic approach to turning small offers into customer commitments, ethical considerations, and the use of systems and technologies.

(19:21) Business Growth Coaching With Dr. Tony

Dr. Tony Aitchison shares insights on starting/expanding a business in Australia, emphasising expert support and the power of consistency.

CREDITS

Host and Producer: Ron Fielder

Web: podcastcity.com.au

Email: ron@podcastcity.com.au

Mobile: ‭0491 633 320‬

Co-Host: Dr Tony Aitchison

Web: paradeltastrategy.com.au

Email: tony@paradeltastrategy.com.au

Mobile: 0408 697 626