Unlock the secrets to business growth with the final instalment of our series on the Cardini Principles of Influence, featuring the brilliant Dr. Tony Aitchison from Paradelta Strategy.

Discover how integrating principles such as likeability, reciprocity, social proof, consistency, authority, and scarcity can map onto the customer journey, enhancing experiences from awareness to advocacy.

Dr. Tony shares actionable insights, like leveraging social proof via reviews and competitions, emphasising the role of teamwork, and advocating for a culture of continuous improvement to achieve tangible business results.

In this episode, we also dive into the world of real estate, spotlighting strategies that emphasise trust and honesty.

Learn how real estate agencies in Sydney and Brisbane build credibility by offering realistic property valuations.

We tackle the tricky terrain of handling negative reviews on platforms like Facebook and Google, stressing the importance of honest, prompt responses to maintain customer trust.

Plus, we discuss the role of automation in business communications and the necessity of personalized, actionable content in emails.

Don't miss our conversation on the transformative power of expert guidance in refining business systems for superior outcomes.

Chapter Summaries

(00:02) Principles of Business Growth Strategy

Integrate Cardini Principles into the customer journey for business growth, leveraging social proof and teamwork for continuous improvement.

(11:28) Enhancing Business Growth With Honest Principles

Real estate strategies, trust and honesty, handling negative reviews, automation in business communications, personalised content, and expert guidance for better results.

Host and Producer: Ron Fielder

Web: podcastcity.com.au

Email: ron@podcastcity.com.au

Mobile: ‭0491 633 320‬

Co-Host: Dr Tony Aitchison

Web: paradeltastrategy.com.au

Email: tony@paradeltastrategy.com.au

Mobile: 0408 697 626