Destination Marketing Podcast

Di: Relic Agency
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  • Riassunto

  • The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
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Economia Marketing Scienze sociali Scrittura e commenti di viaggio
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Episodi
  • 351: How Branded Entertainment Can Transform Destination Marketing: A Special Bonus Episode Featuring Destination Discourse

    351: How Branded Entertainment Can Transform Destination Marketing: A Special Bonus Episode Featuring Destination Discourse
    Nov 15 2024
    Today’s episode of The Destination Marketing Podcast continues our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. In the second episode of Destination Discourse, Adam and Stuart is a deep-dive on branded entertainment. They emphasize the need for DMOs to adapt to the changing advertising landscape, especially with the rising costs of paid media. Later in the episode, Stuart pulls from his experience with Visit Myrtle Beach and touches on the impact that branded content like Traveling the Spectrum and Splish Splash Squawk has had on his organization. Watch Destination Discourse on YouTube If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    51 min
  • 350: A New Vision for Visit Anaheim with Scott Oklin

    350: A New Vision for Visit Anaheim with Scott Oklin
    Nov 12 2024
    On today's episode of The Destination Marketing Podcast, Adam sits down with Scott Oklin, the new CMO of Visit Anaheim. Scott talks about how he found his way into this role after working at Travelzoo and how he's looking to use that prior experience in his new role. He also touches on his goal to make Visit Anaheim into a lifestyle brand and capitalize on the destination's incredible events and attractions, such as the upcoming Olympics, World Cup, and Disneyland. Later in the episode, Scott discusses some of the big tourism initiatives already in motion at Visit Anaheim, such as their partnership with the Anaheim Ducks and economic development investments like OCVIBE. "So we're really looking at it, I think, from this 360-degree holistic standpoint...it's nice and sexy to have your patch on a jersey, that's great. But how do you really have the impact of that in a tangible way?" - Scott Oklin Visit Anaheim If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    36 min
  • 349: AI’s Impact on the Future of DMOs: A Special Bonus Episode Featuring Destination Discourse

    349: AI’s Impact on the Future of DMOs: A Special Bonus Episode Featuring Destination Discourse
    Nov 8 2024
    Today’s episode of The Destination Marketing Podcast is a collaboration with Destination Discourse, a podcast that was recently launched by Adam with Stuart Butler, the CMO of Visit Myrtle Beach. Starting today and over the next few weeks, we’ll be releasing the first three episodes of Destination Discourse as bonus episodes of The Destination Marketing Podcast. On the first episode of Destination Discourse, Adam and Stuart discuss AI’s role in destination marketing and what that could mean for travelers and DMOs. They also touch on the evolving expectations of travelers, thinking about destination marketing as more than transactional and making sure visitors get the most value out of their trips. Watch Destination Discourse on YouTube If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    48 min

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