• Ep 11. The Aspirational Appeal of Luxury Brands

  • May 19 2024
  • Durata: 39 min
  • Podcast

Ep 11. The Aspirational Appeal of Luxury Brands

Ascolta gratuitamente

Vedi i dettagli del titolo

  • Riassunto

  • Welcome to another episode of "The Luxury Mind" with Helen Villers and Paul Russell. This week, Helen and Paul delve into the fascinating world of aspirational marketing in the luxury sector.

    Building on last week's discussion about emotional rewards, they explore the powerful desire to own iconic items like the Birkin bag by Hermès.

    Helen candidly shares her own aspirations and desires, sparking a broader conversation about how luxury brands harness these feelings to create compelling marketing strategies.

    The discussion extends to the nuances of generational and social class differences in what is considered aspirational.

    Join us as we unpack the intricate psychological tactics luxury brands employ to captivate and inspire their audience, ultimately shaping consumer behaviour and driving success.

    Whether you're a luxury enthusiast or a professional in the luxury sector, this episode offers valuable insights into the aspirational dynamics at play in high-end marketing.
    Mostra di più Mostra meno
Mostra di più Mostra meno

Cosa pensano gli ascoltatori di Ep 11. The Aspirational Appeal of Luxury Brands

Valutazione media degli utenti. Nota: solo i clienti che hanno ascoltato il titolo possono lasciare una recensione

Recensioni - seleziona qui sotto per cambiare la provenienza delle recensioni.

Recensioni da Audible.it

Recensioni da Amazon
Non ci sono recensioni disponibili