Shirah Benarde might be only 22 years old, but she has already helped keep over half a million people safe from drink spiking with her viral company NightCap. NightCap is a revolutionary brand that was featured on Shark Tank in 2021, resulting in a passionate partnership with Lori Greiner.

Shirah launched NightCap when she was just 16, after a close friend had her drink spiked during a night out, and worked tirelessly to ensure the product would be something her customers would feel comfortable bringing along on a night out with friends. Inspired, she went to her mother’s closet, grabbed a pair of pantyhose, cut them up, and attached them to a scrunchie to create the first NightCap prototype.

Since its inception, Shirah has not saved just one person, but over HALF A MILLION people worldwide. NightCap has sold over 600,000 units in over 40 countries, and partnered with over 170 major universities, including LSU, Ole Miss, FSU, University of Michigan, Yale and Penn State, furthering their mission to promote safety and vigilance and influence a wider cultural shift.

https://nightcapit.com/

https://www.linkedin.com/in/shirah-benarde-951083195/

https://www.facebook.com/NightCapIt/

https://www.tiktok.com/@nightcapit

https://www.instagram.com/nightcapit/

Timestamps:

[1:00] What is NightCap and what does it do?

[6:30] When did the business start and where are you up to now?

[11:15] How old were you when you started making sales and realised this was a business? All about Shark Tank…

[15:45] Your product has saved lives

[17:40] Are you adding any more products because your revenues are really impressive

[21:00] Are you selling NightCap around the world?

[25:35] Learning how to accept you don’t know what you’re doing when you start out

[28:40] If your business had a personality or a character who would it be or how would you describe it?

[30:30] What do you think your purpose is?

———————————————

Subscribe to Tricres! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1

We interview entrepreneurs at the beginning, middle, and end of their businesses so if you’re a coach and consultant get inside the head of business owners and gain their insights and driving forces.

Join our growing family and community of business coaches and consultants! If you passion is about making it happen for SMEs you need to listen to our podcast with business owners from around the world.

Find our other podcasts HERE at:

https://tricres.com/podcasts/

Want to join us for our next Escape 9 to 5 Live Event to become a business coach and consultant or to enhance your existing coaching and consulting business? Find out more and sign up for our free event here: https://tricres.ac-page.com/9-to-5