Join us on this episode of Cutting Through the Noise as we sit down with Belinda Mills, the creative force behind Pipsqueek In Saigon. With 26 years in the hairdressing industry under her belt, Belinda opened her first salon at the tender age of 21. Now, 20 years later, her name is synonymous with innovation and artistry. Her success isn't confined to the salon; she’s amassed a remarkable following of 327,000 on Instagram, where her creative hair content has become a sensation. Belinda discusses how she started using Instagram around 2017 as an artistic outlet, revelling in the ability to showcase her vibrant, aesthetic hair designs. She balances the demands of running two salons and a thriving online presence by compartmentalising her week—dedicating specific days to content creation, business, and family.

Belinda takes us back to the start, recounting her beginnings at 15, when work experience introduced her to a profession that fuses elements she loved—art, photography, and drama. In founding Pipsqueek In Saigon, she broke away from traditional salon norms to create a unique and welcoming environment. Our conversation journeys through her organic business growth without sticking rigidly to a business plan, as she candidly shares insights into the realities of salon ownership. Belinda emphasises the critical role of showcasing a salon's culture online, particularly in recruiting. She also shares her future plans to streamline her focus by selling one salon location while rebranding the other.

Listeners get a glimpse into Belinda's artistic approach, where she sees hair as a canvas, drawing inspiration from nature, AI images, and other creatives. Her content creation isn’t just a side project; it’s integral to her work, with dedicated shoot days using a mix of regular clients and professional models. Belinda even offers a subscription service featuring tutorials for those wanting direct access to her expertise.

Living what she calls a ‘workhorse’ lifestyle, Belinda acknowledges the struggles of balancing professional demands with family life but prioritises quality time with her two children. Her secret to keeping it all together? Consistent sleep habits and the strategic location of her main salon, which simplifies school runs. This episode offers valuable insights into managing a burgeoning creative career while still nurturing personal passions and a family life. Tune in for an inspiring conversation with a true industry trailblazer.

https://www.instagram.com/bel_pipsqueekinsaigon/

https://www.instagram.com/pipsqueekinsaigon/

https://www.tiktok.com/@bel_pipsqueek