Episodi

  • LST #106: What is Relationship Marketing w/ Jessika Phillips
    Sep 16 2024
    Learn Speak Teach Episode #106 with Jessika Phillips.You can WATCH the full episode here: https://youtu.be/CRVZFXoHNrMBuilding strong relationships with customers is essential in modern marketing. By embracing a serving-over-selling mindset, businesses can build trust and loyalty, leading to increased repeat and referral business while reducing the need for costly advertising.In this engaging episode, Jessika Phillips, the Queen of Relationship Marketing and founder of NOW Marketing Group, shares her personal journey and marketing insights. Jessika shares how the lotus flower serves as a metaphor for her life, symbolizing growth and resilience in the face of adversity.Just as the lotus blooms beautifully even in muddy waters, Jessika believes that no matter what your backstory is or what challenges you face, you can rise and determine your destiny.From losing her corporate job due to illness to building a thriving business, Jessika’s journey is a testament to creating one’s own destiny, no matter where you start. She discusses the unique culture of her marketing agency NOW Marketing Group, which prioritizes building strong relationships rather than just driving sales.Throughout the episode, Jessika discusses the importance of relationships in marketing. She underscores that relationships are the currency of business and provides actionable advice on how to develop the skills needed to build authentic relationships in marketing.Additionally, Jessika shares the backstory of Social Media Week Lima, an event where creativity and passion converge. Tune in to find out how to build relationships with your ideal audience, which will increase repeat business from existing customers and generate new referrals, ultimately contributing to business growth.During this episode, you will learn about:[01:14] The significance of the lotus flower to Jessika[03:30] Examples of moments where Jessika displayed the qualities of a lotus flower[08:34] How she rebuilt her life after losing her corporate job due to illness[10:06] The culture of Jessika’s marketing group[12:01] How can we develop the skills to build strong relationships?[15:17] Jessika’s superpower and kryptonite[17:12] The connection between relationships and marketing[21:09] The backstory of how Social Media Week Lima began[29:30] Book your spot in the upcoming - Social Media Week Lima 2025: https://sociallima.com/[31:14] Why relationships are important in marketing[35:36] How the NOW Marketing Group helps you create relationships with your ideal audience to grow repeat, referral business[38:18] How they deal with angry clients[41:20] Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer: https://bit.ly/4dRnDol[42:06] What the future looks like for Jessika[44:12] Best way to reach out to JessikaWebsite: www.jessikaphillips.comKey Takeaways: • "It doesn't matter where you have been planted, what your backstory is, or where you are starting right now. You create and determine your own destiny." ~Jessika Phillips [01:52]• “The currency in business is relationships.” ~Jessika Phillips [09:50]• The sense of belonging isn't just about us; it's about caring for others and making them feel safe and valued through authentic, relational questions. [12:51]• Nowadays, 80% of buying decisions start online, and 60% of the sales cycle is complete before a potential customer engages with a representative from your business. [17:31]• Our name and relationships are the only things we truly own in this world. [31:25]• "If a client isn't growing with you, they are dying with you." ~Jessika Phillips [34:37] Keep In Touch with Jessika Phillips:Website: www.jessikaphillips.comLinkedIn: https://www.linkedin.com/in/jessikaphillips/Facebook: https://web.facebook.com/RelationshipMarketingJessika/Instagram: https://www.instagram.com/relationshipmarketingjessika/X: https://x.com/JessikaPhillips/
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    47 min
  • LST #105: How To Get Sponsored w/ Justin Moore of Creator Wizard
    Aug 26 2024
    Learn Speak Teach Episode #105 with Justin Moore.Watch the full episode on Youtube: https://youtu.be/v7OZR8JT_HoSecuring your ideal sponsorships can significantly boost your success as a creator by unlocking your full earning potential. Mastering the techniques to secure these partnerships helps ensure you’re not missing out on significant opportunities and fully leveraging your potential.In this enlightening episode, Ben Albert interviews Justin Moore, the founder of Creator Wizard, which helps creators find and negotiate their dream sponsorships. Justin dives into what sponsors truly seek when partnering with creators and highlights how understanding and aligning with a sponsor’s marketing goals can set you apart and make your pitch irresistible.Learn how to navigate rejection when conducting psychographic research about your audience and discover how to leverage this research to showcase the genuine interest your audience has in potential sponsors’ products.Justin also introduces the ROPE method and the ARC Framework, essential guides for effective pitching and understanding what brands seek through collaborations.Tune in to discover whom to pitch, what to include in your proposal, and how to ensure your content aligns with sponsor expectations using the Sponsorship Wheel. Finally, Justin shares actionable strategies for securing repeat business and building lasting partnerships with brands.Don’t miss these expert tips that could transform your approach to sponsorships!During this episode, you will learn about:https://www.youtube.com/@CreatorWizard [01:12] The hooks on Justin’s YouTube channel[04:24] What sponsors seek when partnering with creators[09:23] The audience-first offer principle[10:08] Case study on where to start when reaching out to a brand – Step 1: Conduct psychographic research[14:32] How to navigate rejection when conducting research about your audience[18:36] How to utilize psychographic research data[21:29] YouTube Link Missing [24:53] The ROPE method: A guide to effective pitching[28:38] The 3 goals brands aim to achieve through collaborations with partners (ARC Framework)[32:36] Who do you send your pitch to?[36:21] What kind of proposal should you send?[39:20] Wizard’s Guild: https://www.wizardsguild.com/[42:58] Ensuring quality content for your sponsors: The sponsorship wheel -https://www.creatorwizard.com/post/what-is-a-sponsorship-wheel[45:48] How to secure repeat business from a brand[54:09] Connect and support Justin MooreNewsletter: www.creatorwizard.com/join[54:36] Justin’s upcoming book - Sponsor Magnet: https://www.creatorwizard.com/sponsormagnetKey Takeaways: • Sponsors aren’t just interested in your followers and views; they’re focused on their own initiatives and marketing goals. Your role is to show them how sponsoring you can help achieve those objectives. [04:38]• Psychographic research offers evidence that you can present to prospective sponsors, demonstrating that your audience is genuinely interested in their products. [18:36]• Your pitch should be relevant to a current or past campaign by the brand. It should also be organic, connecting to work you have previously published, which shows that your audience has a genuine affinity for the brand. [24:57]• To secure repeat business from a brand, maintain open communication, proactively reach out, assume the previous collaboration went well, and seek feedback on the success of the partnership. [45:48]People Mentioned and Other Resources:1. ElevenLabsKeep In Touch with Justin Moore:Website: https://www.creatorwizard.com/Youtube: https://www.youtube.com/@CreatorWizard TikTok: https://www.tiktok.com/@creatorwizardInstagram: https://www.instagram.com/creatorwizard/X: https://x.com/creatorwizard—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/
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    58 min
  • LST #104: Child Trafficking and The Sound of Freedom Movie - Behind The Scenes w/ Paul Hutchinson
    Aug 12 2024
    Learn Speak Teach Episode #104 with Paul Hutchinson.Today, we’re excited to welcome Paul Hutchinson, the executive producer of the Sound of Freedom movie. Paul is also Co-Founder of Bridge Investment Group, which manages over $40 billion in assets.In addition to his financial expertise, Paul is also the Founder of the Child Liberation Foundation and Liberating Humanity. He has dedicated his time and resources to making a significant impact in the fight against child trafficking.During this episode, you will learn about:[01:06] Sound of Freedom: https://www.imdb.com/title/tt7599146/[02:16] Who was Paul’s mentor?[05:20] Insights that Paul Hutchinson acquired from his mentor[07:33] Paul’s experience with charity and the universal law of exchange[13:19] How involvement with the Make-A-Wish Foundation transformed Paul[15:01] How did he build a company valued at $40 billion?[18:32] The laws of success by Paul Hutchinson[19:18] A common misconception about faith[20:10] The keys to success[29:27] What inspired Paul to become involved in the fight against child trafficking?[34:00] The backstory of Paul’s child rescue mission in Colombia [38:35] The Sound of Freedom film [43:44] What actions can parents take to support the fight against child trafficking?[44:22] Statistics on sexual abuse[45:45] The upcoming book, Sound of Freedom: www.soundoffreedombook.com[47:08] How many rescue missions has Paul participated in?[48:22] The Child Liberation Foundation: https://liberatechildren.org/[51:08] What is the focus of ‘Liberating Humanity’?[53:46] Recommended action steps[53:20] Liberating Humanity: https://liberating-humanity.com/ [54:14] Child Liberation Foundation: https://liberatechildren.org/ Key Takeaways: • The adage that experience is the best teacher is wrong. Somebody else’s experience is a much better teacher. [02:20]• ”The most valuable piece of real estate you will ever own is the six inches between your ears.” [04:22]• The average person donates about 2% of their annual income to charity.” [05:30]• “Give until it hurts.” ~Paul Hutchinson [07:02]• The ability to transform your business will be directly tied to the universal law of exchange. [07:16]• “If you have to wake up to an alarm clock, you don’t have a big enough dream.” ~Paul Hutchinson [11:33]• “You can use your talent to create massive good in the world.” ~Paul Hutchinson [14:32]• To achieve success, you must clearly identify your destination. Once you have that clarity, the vehicles that will sustain and get you there will start to show up. [18:39]• “Faith is a principle of power.” ~Paul Hutchinson [19:29]• Expressing gratitude for things that have not yet happened in your life is the purest form of faith. [21:21]• “You can be, do, and have anything you want. You just have to decide what it is, believe in it, visualize it, hold onto it, and be willing to do the work.” ~Paul Hutchinson [26:02]• Hard work alone doesn’t guarantee success; you must have a clear vision of where you are going. [26:55]• The majority of children who are trafficked come from broken homes, broken families, and dysfunctional foster care programs. [44:05]• 92% of sexually abused children are abused by a family member or a neighbor. [44:23]• Half of the women you know have been victims of sexual abuse at some point in their lives. [44:35]People Mentioned and Other Resources:1. LeBron James2. Eduardo Verástegui3. Abraham Lincoln4. Harriet Beecher Stowe5. How to Win Friends & Influence People: https://bit.ly/4fzZSlN6. The Psychology of Achievement: https://bit.ly/3WR5Kj87. Little Boy: https://www.imdb.com/title/tt1810683/8. Uncle Tom’s Cabin: https://bit.ly/4fCuDGHKeep In Touch with Paul Hutchinson:Website (Personal): https://www.paulhutchinsonofficial.com/Website (Child Liberation Foundation): https://liberatechildren.org/ Website (Liberating Humanity): https://liberating-humanity.com/
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    58 min
  • LST #103: Creating a Podcast From Scratch w/ Alex Sanfilippo
    Jul 30 2024
    Today, we’re excited to have Alex Sanfilippo back on the show. Alex is an entrepreneur and the founder of PodPros, a software company focused on the podcasting industry. He is also a podcast host of the top-rated podcast called Podcasting Made Simple and a lead podcast educator.In this episode, Alex provides an in-depth guide for anyone looking to start their own podcast. He covers everything from using Google Trends to uncover popular topics to selecting an ideal podcast name that helps your target audience find you organically.As the discussion unfolds, he offers practical tips for crafting a compelling podcast description and designing captivating cover art. Additionally, discover creative ideas for your first episode and gain insights into the ideal podcast episode length to keep your audience engaged.Lastly, Alex shares his expert advice on publishing and promoting your podcast. He emphasizes the importance of joining niche communities on social media, where you can establish yourself as a key figure and drive your podcast’s success. Tune in for more invaluable insights on how to make your podcasting journey a success!During this episode, you will learn about:[02:02] What is PodScore.io?[03:41] What’s the first step in starting a podcast?[04:36] How to leverage Google Trends to identify trending topics for your podcast[08:58] Can you base an entire podcast on the Cybertruck, or should it be just a single episode?[12:45] Tips for choosing a great podcast name or title [15:13] Ubersuggest: https://neilpatel.com/ubersuggest/[20:55] How to write a podcast description[22:57] Designing a captivating podcast cover art[24:00] OnlyPod: https://onlypod.com/podcast-cover-preview[25:16] Should you use your photo on podcast cover art?[26:24] The Model Health Show: https://podcasts.apple.com/us/podcast/the-model-health-show/id640246578[28:03] Ideas for your first podcast episode[31:08] How many episodes should you have in your backlog before launching your podcast?[33:35] What is the ideal length for a podcast episode?[37:15] How to Publish a Podcast [37:32] Buzzsprout: https://www.buzzsprout.com/[40:08] What are the effects of changing your podcast name?[41:35] How to promote a podcast[44:04] mowPod Boost: https://boost.mowpod.com/[45:49] Additional tools and tips for creating a podcast[46:44] Get free access to the podcasting tools that Alex usesPodScore.io: https://start.podscore.io/[48:03] Listen to Increase Social Proof Using Podcast Testimonials Episode: https://podmatch.com/ep/280Key Takeaways: • When starting a podcast, begin by defining your “why” and then create an avatar that represents that purpose. [03:41]• Podcasts are most commonly discovered through search. [15:59]• The titles, descriptions, and covers of your podcast and episodes are key because, if positioned correctly, they can significantly boost your success. [16:25] • AI is not removing creativity; it’s taking away the excuse of ‘I can’t do that.’ ~Alex Sanfilippo [21:27]• Producing weekly podcasts helps your listeners stay engaged and remember to tune in, compared to biweekly or monthly episodes.[32:14]• “Do hard things early in the week, and then you’ve got a great week in front of you.” ~Ben Albert [32:22]• To promote your podcast, join as many niche social media communities related to your topic as possible. Establish yourself as an authority in these communities and become the icon that drives your podcast’s success.[42:29]People Mentioned and Other Resources:1. PodScore.io2. Ubersuggest 3. OnlyPod4. Shawn Stevenson5. Buzzsprout6. Podetize7. mowPod BoostKeep In Touch with Alex Sanfilippo:Personal Website: https://alexsanfilippo.com/PodMatch Website: https://podmatch.com/PodPros Website: https://podpros.com/LinkedIn: https://www.linkedin.com/in/alexsanfilippo/Instagram: https://www.instagram.com/ajsanfilippo/-This feed is JUST LEARN SPEAK TEACH EPISODES.
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    51 min
  • Alex Sanfilippo || Podcasting Made Simple (Rebroadcast)
    Jul 29 2024
    Learn Speak Teach Episode #71 with Alex SanfilippoFull Show Notes At: https://realbusinessconnections.com/episode/alex-sanfilippo/Watch The Episode on Youtube: https://youtu.be/wNJQlU2VyZs__During this episode, you will learn about:[03:50] A quick bio of our guest; Alex Sanfilippo[05:23] Where his love, passion and proficiency in podcasting began[09:38] His first attempt at podcasting[11:56] LST #56 w/ Steve D Sims; https://realbusinessconnections.com/episode/stevesims/[14:18] Tips for building a remarkable podcast brand [18:07] What should be the first move when starting a podcast?[20:07] How to ensure you are creating quality podcast content [24:27] The benefits of niching down[26:44] How do you reach the target audience for your niche podcast [29:55] Learn more from Alex; https://podpros.com/win[32:05] PodMatch (A podcast booking service that automatically matches ideal podcast hosts and guests for interviews)[37:06] The benefits of being a podcast guest [41:57] How to prepare to be a podcast guest[44:14] Tips on how to pitch a podcast that you want to be a guest on[50:18] How to create an effective podcast Call to Action (CTA)[52:21] How to connect with Alex and learn more about podcasting; https://podpros.com/win[53:57] Rapid Fire Round[56:48] Playlist by Alex Sanfilippo; Punk Till We Die [59:34] Integration assignment Key Takeaways: • “Perfection is the enemy of done.” ~Alex Sanfilippo [16:09]• “People will forgive you for the lack of quality of your content but not for the lack of the content itself.” ~Alex Sanfilippo [19:14]• To ensure you are creating quality podcast content, you have to figure out what you know you do to serve the world and how you can show up and do that [20:14]• When you niche down your podcast, you give people a way and a reason to identify with you as a podcaster [26:34]• Being a podcast guest helps you to learn your message well as a podcaster [41:05]• Your Call to Action should be singular, memorable, and free [50:19] People Mentioned and Other Resources:1. Steve D Sims2. LST #56 w/ Steve D Sims || ‘Go For Stupid’ To Succeed in BusinessKeep In Touch with Alex Sanfilippo:Personal Website: https://alexsanfilippo.com/PodMatch Website: https://podmatch.com/PodPros Website: https://podpros.com/LinkedIn: https://www.linkedin.com/in/alexsanfilippo/Instagram: https://www.instagram.com/ajsanfilippo/Twitter: https://twitter.com/AJSanfi –Real Business Connections is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
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    1 ora e 5 min
  • LST #102: Libraries, Weight Rooms, and Mental Fitness w/ DJ Logory
    Jul 17 2024
    Learn Speak Teach Episode #102 with DJ Logory.Full show notes at: https://realbusinessconnections.com/podcast/djlogory Watch the full episode on Youtube: https://youtu.be/pHh-PToHaJU During this episode, you will learn about:[01:18] Ben on The Libraries and Weight Rooms Podcast: https://youtu.be/ELo3jM-WDvo?si=BCkuPJkmFzNAgJ6m[02:19] Why DJ Logory prefers writing handwritten letters to show appreciation to those who help him[05:06] Why does he always put in extra effort and go beyond what is expected in various aspects of life?[07:20] Areas in life where DJ Logory always goes the extra mile–plus one lap[12:45] The backstory of DJ Logory’s struggle with mental fitness and how he navigated it[17:27] Taking a proactive approach to mental fitness[21:40] Understanding consistency[24:41] Tip for maintaining consistency[26:24] The story of the dog and the nail and how it relates to us[29:54] The bicep curls for the mind[34:00] Examples of self-reflection questions for introspection[35:40] What is DJ Logory’s purpose and passion in life?[36:44] What feeling smart, strong, and capable entails[37:53] Why most men struggle with mental fitness[42:46] The 3C’s for building mental fitness[43:11] #1 Clarity[44:12] #2 Confidence[45:30] #3 Consistency[48:29] Do you feel jealous or inspired by the success of others?[54:17] Michael Sartain[58:06] Things that DJ Logory believes that others possibly don’t[01:02:15] Get in touch with DJ LogoryInstagram: https://www.instagram.com/djlogory/Website: www.djlogory.com : https://www.youracresofdiamonds.com/Podcast: https://open.spotify.com/show/5ljmuwZbZ1hluRBomooILE[01:03:34] The 3 major takeawaysKey Takeaways: • Doing things that you really don’t want to do is not for everybody, but some people really value it. [09:56]• Being consistent with certain things in your life on a daily basis and taking yourself seriously enough to prioritize those aspects is crucial, even though those activities might not be something you want to engage in every day. [10:17]• “The more uncomfortable things we do, the more comfortable the life we live.” ~DJ Logory [11:50]• “Don’t try to be perfect; try to simply just outlast.” ~DJ Logory [23:00]• We are consistent with the things that matter most to us. [24:47]• Use the pain and negative self-talk to push you into the things you want to be consistent with. [28:05]• “Your life is a reflection of the questions you are willing to be asked or ask yourself.” [33:11]• Having the courage to ask for help is a sign of toughness. [39:17] • “Confidence is the absence of fear.” ~DJ Logory [44:17]• “Consistency is a quiet formula for trusting yourself more.” ~DJ Logory [45:30] • “I do not like that man. I must get to know him better.” ~Abraham Lincoln [51:12]• “Every event that happens to you can be turned into a gift or an opportunity.” ~DJ Logory [58:09]• When we face difficult events in our lives, allowing ourselves to feel the emotions and acknowledge the reality of it is a necessary step towards discovering the gift and the opportunity. [59:56]• “Curiosity is a superpower.” ~DJ Logory [01:03:35]• “Hold yourself to a high standard while also forgiving yourself.” ~DJ Logory [01:03:47]• “Use pain as a resource.” ~DJ Logory [01:03:58]People Mentioned and Other Resources:1. Jocko Willink2. Joe Dispenza3. Anthony Trucks4. Dan Bilzerian5. Michael Sartain6. The Power of One More: https://bit.ly/3VWhAqz7. Heroic: https://www.heroic.us/brian-johnson8. Discipline Equals Freedom: https://bit.ly/3S1QAVC9. Setup: https://bit.ly/3xWkqnFKeep In Touch with DJ Logory:Website: www.djlogory.com : https://www.youracresofdiamonds.com/LinkedIn: https://www.linkedin.com/in/dj-logory-96b573ba/ Instagram: https://www.instagram.com/djlogory/Podcast: https://open.spotify.com/show/5ljmuwZbZ1hluRBomooILE
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    1 ora e 7 min
  • LST #101: Live Objection Handling, Marketing, and Sales with Aaron Martinez of Closers.IO
    Jul 8 2024
    Learn Speak Teach Episode #101 with Aaron Martinez.Many people encounter challenges in making sales, such as understanding customer needs, effectively addressing objections, and successfully closing deals.In this eye-opening conversation, Ben Albert speaks with Aaron Martinez, a partner at Closers.io. Closers.io is a sales training and recruitment company for coaches, consultants, course creators, marketing agencies, and other online service-based businesses.Aaron begins by debunking the biggest misconception about social media and delves into the challenges facing the coaching/education industry. He then shares the backstory of Closers.io, providing insights into his pivotal role within the organization.He highlights the unpredictable nature of organic content compared to the more immediate validation seen with paid advertising on platforms like Facebook and YouTube. Moreover, he discusses the interconnection between sales & marketing, and explores why salespeople often struggle to close deals.As we wrap up, Aaron provides valuable insights on when to introduce pricing during the sales process. Additionally, he explores the psychology behind sales objections and shares actionable tips on how to handle them skillfully.During this episode, you will learn about:[01:12] The biggest misconception about social media[05:42] Introducing today’s guest, Aaron Martinez [06:36] Some of the clients that Closers.io works with[07:35] The current challenges in the coaching/education industry[09:40] The backstory of Closers.io[11:13] Aaron’s partnership with Closers.io[13:40] Organic content vs Paid advertising[17:10] How sales and marketing are intertwined[18:21] Recommended reading: • Breakthrough Advertising: https://bit.ly/3Ry3WbP• Alex Hormozi’s books: https://bit.ly/4c1WfTH[19:24] Aaron's favorite method of selling[22:20] Why salespeople struggle to close a sale[30:26] When should you discuss the price in the sales process?[37:58] The psychology of sales objections and how to handle them[45:00] Connect and learn more from Aaron MartinezInstagram: https://www.instagram.com/aaronmakescontent/[46:42] Integration assignment [49:32] Why Aaron prefers voice messages over text messagesKey Takeaways: • The reason a video might not perform well on social media is often due to its intro being too long, too confusing, or too niched. [02:13]• When doing paid advertising, start with Facebook and YouTube ads because they help you validate way quicker. [13:40]• Organic marketing is unpredictable, unlike paid advertising. [14:04]• If you lack knowledge in sales and conversion, you might generate a ton of leads from organic marketing, but they still won't convert because you don't know how to turn those viewers into customers. [14:27]• Consultative selling simplifies the process because it builds rapport and trust with your prospects. Instead of feeling pressured, they feel motivated to work with you. [20:48] • The first person to speak after the price is mentioned loses. [35:27]• In the psychology of sales objections, humans tend to give reasons that do not make them sound weak. [38:34] People Mentioned and Other Resources:1. Cole Gordon2. Dean Graziosi3. Jay Abraham4. Frank Kern5. Russell Brunson6. Alex Hormozi7. Breakthrough Advertising: https://bit.ly/3Ry3WbPKeep In Touch with Aaron Martinez :Website: https://closers.io/Instagram: https://www.instagram.com/aaronmakescontent/YouTube:https://www.youtube.com/@AaronMakesVideoThreads: https://www.threads.net/@aaronmakescontent —Follow Balbert… Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/balbertmarktingWebsite: https://www.realbusinessconnections.com/–-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player.
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    53 min
  • LST #100: Linkedin Q+A w/ Jasmin Alić "Hey Jay"
    Jun 18 2024
    Learn Speak Teach Episode #100 with Jasmin Alić.LinkedIn serves as an invaluable platform for both businesses and professionals, providing opportunities to expand networks and showcase expertise. However, achieving growth and visibility on LinkedIn can be challenging for many individuals due to the intense competition.In this episode, we are joined by Jasmin Alić, a Copywriter, Brand Strategist, and LinkedIn Coach. Jasmin unveils the key strategy for maximizing visibility, influence, and sales on LinkedIn. Discover why building visibility on social media demands more than just posting content; it also requires networking.Jasmin shares his engagement strategy on LinkedIn, underscoring the importance of focusing on visibility alongside your content. Learn the secrets to increasing your visibility through comments as Jasmin breaks down the importance of commenting not just for the author but for everyone who engages with the post.Tune in and learn strategies for standing out and boosting engagement through direct messages. Additionally, Jasmin guides listeners through essential factors to consider when creating content on LinkedIn.As we wrap up, he discusses the big mistake users make on LinkedIn that hinders their visibility. Moreover, he delves into the golden rule for personal branding and offers insights on how to kickstart your content journey on LinkedIn.During this episode, you will learn about:[03:49] Meet our guest, Jasmin Alić | Hey Jay[07:17] Jasmin’s love for burgers[10:20] How he integrates faith in the marketplace[14:10] The key strategy for LinkedIn visibility, influence, and sales[14:58] Jasmin’s LinkedIn engagement strategy[16:14] How to increase visibility through comments[23:13] How to view the latest posts from selected LinkedIn connections by bookmarking your custom feed[27:11] Strategies for standing out and boosting engagement through direct messages (DMs)[34:09] What makes LinkedIn different from other social media platforms?[38:14] Essential factors to consider when creating content on LinkedIn[45:30] Connect and learn more from Jasmin AlićLinkedIn: https://www.linkedin.com/in/alicjasmin/[48:08] The big mistake people make on LinkedIn that hurts their visibility[50:17] The one rule for personal branding [51:52] Should you use your real name when building a personal brand on LinkedIn?[55:09] How to begin posting content on LinkedIn[56:42] Connect with Jasmin Alić: https://www.linkedin.com/in/alicjasmin/Key Takeaways: • “Every failure is a place to learn.” ~Jasmin Alić [06:14]• Building visibility on social media requires more than just content; you should also prioritize networking. [14:10]• The visibility gained through comments is what actually drives the visibility of your profile, your posts, and consequently your offers. [15:22]• To increase visibility through comments, stop commenting solely for the author and instead, comment for everyone reading the post. [16:14]• To stand out and boost your engagement via DMs, offer people something valuable for free. [27:30]• LinkedIn is a business platform, whereas other social media platforms are content platforms. [34:13] • To grow on LinkedIn, you have to post consistently. [38:22]• “People may come for your content, but they stay for you.” ~Jasmin Alić [42:50] • Content resonates not only because of the information it provides but also because of the person delivering it. [44:05]• If you publish a piece of content, ensure you’re available to respond to people’s comments. [48:18]• If you’re establishing a personal brand on LinkedIn, use your real name. [51:52] Keep In Touch with Jasmin Alić:Website: https://www.hey-jay.com/Twitter: https://x.com/thejasminalicLinkedIn: https://www.linkedin.com/in/alicjasmin/Instagram: https://www.instagram.com/thejasminalic-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections'
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    59 min