Matty G Podcast

Di: Matt Geraghty
  • Riassunto

  • I know what it is like to worry about a small business.

    That is why I used my marketing experience to build my own businesses with a strategy to help create a thriving business community.

    Stop worrying and instead start thriving.

    © 2024 Matty G Podcast
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  • A Conversation with Brad
    Sep 5 2024

    In this episode, Matty G talks to Brad, the founder of America's CPA, to gain insights into the company's mission, operations, and marketing strategies.

    Brad explains that America's CPA, based in Charlottesville, Virginia, was established in 2018 to assist everyday Americans with tax returns. The firm aims to bridge the gap between retail tax services and high-cost CPA offices, providing accurate returns at competitive prices. With meticulous reviews and client consultations, America's CPA ensures quality service and aims to process a million returns.

    The conversation delves into the company's expansion plans, including hiring additional CPAs and offering financial solutions for nonprofits through Gift Reporter. Brad emphasizes the importance of efficient management for small nonprofits, aiming to alleviate their administrative burdens and enhance mission-focused activities.

    Regarding marketing, Brad reflects on his journey through various marketing approaches, including ineffective strategies with past providers. Transitioning to a Storybrand-inspired website and working with Matty G Digital has brought clarity and optimism for the company's future. With a cohesive marketing plan, Brad envisions exponential growth, supported by innovative solutions and strategic partnerships.

    Overall, the podcast provides valuable insights into America's CPA's evolution, marketing challenges, and future prospects, highlighting the importance of effective marketing strategies for sustainable growth.

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    33 min
  • A Conversation with Kelly
    Aug 5 2024

    In this episode, Matty G talks to Kelly from Purple House Services. They discuss golf, family activities, and Kelly's company, Purple House Services, which provides care for individuals with ailments including dementia. Kelly shares personal experiences with caring for her parents and the challenges she faced with existing care options. She explains the philosophy behind Purple House Services, emphasizing personalized care plans and focusing on the remaining abilities of individuals with dementia. The conversation also touches on marketing strategies and Kelly's experience working with Matty G Digital to improve their company's online presence. Overall, the podcast provides insights into entrepreneurship, caregiving, and the importance of tailored support for individuals with ailments.

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    23 min
  • A Conversation with Emily
    Jul 5 2024

    In this engaging episode, Matty G talks with Emily, a dynamic individual deeply involved in the nonprofit sector, to discuss her recent experience in revamping Ernestine's Women's Shelter website.

    The conversation kicks off with Emily's enthusiastic endorsement of the newly launched website, which she describes as "amazing" and "user-friendly." Despite initial anxieties leading up to the launch, the positive feedback received from stakeholders and the seamless functionality of the website have far exceeded expectations.

    Emily reflects on the challenges faced by her organization with the previous website, highlighting issues such as accessibility, broken links, and outdated content. The transition to Squarespace has proven to be a game-changer, offering a turnkey solution that alleviates concerns about security, maintenance, and accessibility.

    Furthermore, Emily shares insights into the strategic considerations behind the website redesign, emphasizing the importance of balancing the needs of service recipients and donors. By incorporating compelling storytelling and streamlined navigation, the new website effectively communicates the organization's mission while facilitating donor engagement and support.

    Throughout the discussion, Emily expresses her appreciation for Matt's guidance and support throughout the website redesign process with Matty G Digital. Matt's patience, expertise, and collaborative approach have been instrumental in overcoming challenges and achieving a successful outcome.

    In conclusion, Emily reflects on the transformative impact of the website redesign, describing it as a "weight lifted off our shoulders." The enhanced functionality, accessibility, and aesthetic appeal of the new website position her organization for greater impact and success in serving its community.

    Listeners gain valuable insights into the importance of user-centric web solutions for nonprofits and the role of strategic collaboration in achieving digital transformation.

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    27 min
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