New Books in Business, Management, and Marketing

Di: New Books Network
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  • Riassunto

  • Interviews with the Authors of Books about All Aspects of Business
    New Books Network
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Economia Management Marketing
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Episodi
  • Matthew Lynn: Journalist and Author Turned Publishing Entrepreneur

    Matthew Lynn: Journalist and Author Turned Publishing Entrepreneur
    Jan 10 2025
    In this podcast, Matthew talks about his late entry into entrepreneurship, taking advantage of opportunities that emerged as Kindle offered a new way to distribute books. In his career as a journalist with well known business publications he enjoyed talking to entrepreneurs, even having his editor turn down his pitch to interview Amazon founder Jeff Bezos. Starting a business was something he had always been open to, but journalism came first until quite late in life. He shares how his initial idea of publishing short-form books from well-known authors pivoted into the bigger opportunity of publishing back catalogues. Matthew describes how and why larger publishers missed the boat due to conservative pricing and a feeling that ebooks might just "go away." He discusses the importance of a "problem-solving mindset," persistence, and being ready to hustle. We learn what being a fiction author has in common with being an entrepreneur, and how crucial it is to handle and manage rejection. Matthew also delves into his path to an exit, the loyalty he felt to his authors and staff, and the challenges of management and leadership. He particularly highlights the learning process of dealing with the fact that the founder is often more motivated than the people they hire. Links relevant to the interview. Matthew’s books Death Force series Lume Books Joffe Books - acquired by Lume Books Matthew’s Bio Daily Telegraph - columnist - 2013-2024 Money Week - columnist - 2008-2024 Bloomberg - columnist - 1999-2012 The Sunday Times - Reporter and columnist - 1992-2000 Business magazine - reported - 1988-1991 Asiaweek, Hong Kong - 1986-1988 Financial Adviser magazine - 1985-1986 Founder - Lume Books - 2013- 2023 Author Death Force - Hodder Headline - 2010 Fireforce - Hodder Headline - 2011 Shadow Force - Hodder Headline - 2012 Ice Force - Hodder Headline - 2013 Insecurity - Random House - 1997 The Watchmen - Random House - 1999 Education: Balliol College, Oxford. Politics, Philosophy & Economics. Richard Lucas’s TEDx talk on Opportunity Readiness and on Why everyone should embrace rejection Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 ora e 9 min
  • Jean Burgess and Nancy K. Baym, "Twitter: A Biography" (NYU Press, 2020)

    Jean Burgess and Nancy K. Baym, "Twitter: A Biography" (NYU Press, 2020)
    Jan 4 2025
    As Twitter enters its own adolescence, both the users and the creators of this famous social media platform find themselves engaging with a tool that certainly could not have been imagined at its inception. In their engaging book Twitter: A Biography (NYU Press, 2020), Jean Burgess and Nancy K. Baym (@nancybaym) tell the fascinating and surprising story of how this platform developed from a quirky SMS tool for publicly sharing intimate details of personal life to a major source of late-breaking news, political activism, and even governmental communication. This story explores how many of Twitter's most ubiquitous and iconic conventions were not systematically rolled out from a centralized corporate strategy, but so often driven by users who continued to innovate within the limitations of the platform they had to democratically create the platform they desired. Yet this story highlights the tensions along the way as Twitter has adapted to new and unforeseen challenges, business models, and social consequences as the experiments of social media have become increasingly powerful, influential, and contested. This book is a must read for anyone interested in the wild and changing landscape of internet communication and communities. Ryan David Shelton (@ryoldfashioned) is a social historian of British and American Protestantism and a PhD researcher at Queen’s University Belfast. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 min
  • History and Entrepreneurship (with Marshall Poe)

    History and Entrepreneurship (with Marshall Poe)
    Jan 2 2025
    In this episode, NBN founder & CEO Marshall Poe talks about his early plans to become Michael Jordan, his journey from a professorship in Russian history to his fascination with communications, and his present role as a podcasting entrepreneur. We chat about the surprising alignments between the craft of history and entrepreneurship, the power of observation, the courage to try new things and fail and fail again, and the great fun of finding a solution to someone's problem. Marshall reminds us how humans are built to watch and listen rather than read and suggests how understanding speech as performance rather than content messaging can help us understand Donald Trump's popularity. We also wonder who will listen to AI-generated podcasts and whether universities do enough to prepare students for situations of ambiguity. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 ora e 14 min

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