There are four parts to a mobile-friendly message.

There's the technical (technology and technique).

There is also the communication side (content and presentation).

• Content is what you say
• Presentation is how you say it

Content and presentation are equally important, especially when making your message mobile with a podcast.

That's why there's Rule 7 in podcasting.

Remember that story?

From the Bible.

Jesus told his disciples, “I have been given all authority in heaven and on earth. Therefore, go and make disciples of all the nations, baptizing them in the name of the Father and the Son and the Holy Spirit. Teach these new disciples to obey all the commands I have given you. And be sure of this: I am with you always, even to the end of the age.” (Matthew 28:18-20)

Make disciples

When Jesus told his disciples to “go and make disciples of all the nations,” the disciples did just that. The specific way they accomplished that mission varied.

They met people on the road and in the city. They met in synagogues and houses. They spoke face to face. They wrote letters. They compiled information to document the things Jesus did and said.

As time passed, disciples built churches and cathedrals so they could meet together, sing together, learn together, and encourage each other.

Eventually disciples would use technologies such as the printing press, vinyl records, radio, film, newspapers, audio tape, video tape, television, central heating and cooling, CDs, satellites, magazines, movie theaters, cushioned seats, DVDs, Blu-ray, mp3s, video, and the Internet.

Disciples have a mission: “Teach these new disciples to obey all the commands I have given you.” However, one activity disciples are doing less often is meeting together, singing together, learning together, and encouraging each other.

Another new culture

Culture has changed. Culture is changing. Culture will continue to change.

This world is experiencing massive changes because of exponential technologies. The most obvious example is very close to you right now. It’s that small but powerful computer people never leave home without. It can fit in a pocket, but at this moment most are staring at its screen. Many even talk to their mobile device, and the mobile device talks back.

Over the centuries, disciples have used a variety of technologies to help them accomplish their mission, but mobile technologies such as smartphones are still new enough that we haven’t fully understood their potential to help fulfill the Great Commission. Facebook, Instagram, Twitter, and all the social media sites people use are potential avenues to reach the world through mobile technology.

Many churches primarily use social to advertise their services. However, social media pioneer Brady Shearer of Pro Church Tools has developed social strategies that can help churches make disciples and teach the Bible.

But there is another mobile technology that goes far beyond social media “message bites.” Podcasts offer a deeper connection with listeners and have the potential to transform discipleship in your church.

Welcome to Podcast Ministry.

https://PodcastMinistry.org