Discover why targeting every engaged couple could be holding your wedding business back. Learn how to identify and attract your ideal clients who value your unique approach, leading to more fulfilling projects and better business growth. This episode challenges the common misconception that every wedding opportunity is the right opportunity.

Key Topics Covered:

• Understanding why not every engaged couple is the right fit for your business and why that's okay
• How to identify red flags early in the consultation process to avoid misaligned client relationships
• Creating a clear ideal client profile that attracts the right couples and naturally filters out the wrong ones
• The importance of positioning your services to appeal specifically to your ideal client
• Strategies for confidently saying "no" to couples who aren't the right fit
• How qualifying clients leads to better work-life balance and increased profitability

Resources Mentioned:

• Memoir Mastery: A Film Business Course
• Client Qualification Checklist
• Instagram: @memoirmastery for daily business tips

Connect With Us:

• Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
• Host: Hannah McGinty
• Editor: Manuel Mesa

Join our free FB Group and/or Join our paid course community with a 7-day free trial

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#WeddingBusiness #CreativeEntrepreneur #BusinessStrategy #ClientQualification #WeddingPro #BusinessGrowth #IdealClient

Transform your wedding videography business by mastering the StoryBrand framework to connect deeply with ideal clients. Learn how to position your couples as the heroes of their story while showcasing your role as their trusted guide, helping you stand out in a crowded market and book higher-value weddings. This episode breaks down exactly how wedding videographers can implement StoryBrand principles to communicate their value and create clear calls to action that convert.

Key Topics:

• Understanding how StoryBrand specifically applies to wedding videography businesses
• Positioning yourself as the guide while making your couples the heroes of their story
• Addressing common client pain points: camera shyness and finding the right videographer
• Creating clear, simple calls-to-action that drive bookings
• Using consistent messaging across your website, social media, and emails
• Leveraging testimonials to demonstrate client transformation
• Selling emotion, legacy, and the magic of a couple's important day

Resources Mentioned:

• Marketing Made Simple podcast by Donald Miller
• StoryBrand framework by Donald Miller
• Memoir Mastery course

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

Hosted by: Hannah McGinty
Edited by: Manuel Mesa

Join our free FB Group AND Join our course community

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#WeddingVideography #StoryBrand #CreativeEntrepreneur #WeddingBusiness #VideoMarketing #WeddingFilm #BusinessGrowth #MarketingStrategy

Discover how transforming your money mindset can unlock new levels of confidence, clarity, and success in your business. In this episode, host Hannah McGinty dives into the misconceptions around pricing, selling, and valuing your expertise as a wedding professional or creative entrepreneur. Learn the mindset shifts that will empower you to confidently charge what you're worth and attract dream clients who value your unique skills.

Key Takeaways:

• Why "How much?" isn't a rejection—it’s an opportunity to communicate value
• The art of listening to sell with confidence and ease
• How to price your expertise instead of your time to reflect your true worth
• Practical steps to align your pricing with the transformation you provide

This episode is perfect for entrepreneurs and creatives who are:
✅ Struggling with pricing or handling objections from potential clients
✅ Ready to elevate their sales conversations without sounding pushy
✅ Looking to build a business that reflects their value and expertise

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

Hosted by: Hannah McGinty
Edited by: Manuel Mesa

Sign Up for the Masterclass: "What You’re Not Saying Is Costing You Sales" CLICK HERE
Join our free FB Group AND Join our course community

#BusinessPodcast #MoneyMindset #Entrepreneur #WeddingProfessionals #SmallBusiness #PricingStrategy #BusinessGrowth #EntrepreneurMindset #CreativeBusiness