Sam and Caleb delve into the four unique principles to consider when building a tech stack for your business. Let's face it. Software helps businesses grow, but which ones should you consider? The trial-and-error approach can be slow and cumbersome. Use these four principles from PR4TRU to help you build a tech stack that adds value, increases productivity, and ultimately increases your profit margins.

Converting leads into business seems easy, right? But there's a lot more to it. Sam and Caleb discuss what it takes to convert interactions with leads into business. They examine what the process might look like and share tips on staying in touch with those people. Let's make sure you're not missing opportunities that could turn into business!

The guys reference the previous podcast, "009 – 62 Technology Tools Making Your Daily Workflow Easier", in this episode.

AI is being mentioned all over the place these days. Are you using it for your business? Do you know where to start? Sam and Caleb discuss what AI is and some of the current AI tools such as ChatGPT, DALL-E, and Firefly. They also walk through how to get the most out of AI.

Bryce Miller, a minor league pitcher for the Seattle Mariners Organization, joins Sam and Caleb as they discuss the marketing landscape in the baseball world. From NCAA NIL deals to brand deals across every level of professional baseball, Bryce provides critical insights into how players and teams are marketed. This episode looks to answer what marketers seek in athletes and how deals are presented to players across different levels of the game.

Follow Bryce's social media channels at...

• Twitter – @bryce_miller9
• Instagram – @bryce_miller9
• TikTok – @bryce_miller9
• MLB Players Page – Bryce Miller

UPDATE: On May 1, 2023 the Seattle Mariners called Bryce Miller up to the majors. PR4TRU would like to congratulate Bryce and wish him luck on his career in the majors.

Sam & Caleb dive into the technology they use to make their daily basis workflow smoother and easier. They came together to share 62 individual tools (links below).

Listed in order of mention:

1. Google Drive
2. Office 365
3. Toby
4. Google Calendar
5. Outlook Calendar
6. Apple Calendar
7. Calendly
8. Doodle
9. Zoom
10. Microsoft Teams
11. Microsoft OneDrive
12. GoToMeeting
13. WebEx
14. Miro
15. MailChimp
16. Emma
17. Constant Contact
18. ActiveCampaigns
19. Salesforce
20. Facebook
21. Microsoft Excel
22. ActOn
23. Marketo
24. Hubspot
25. SugarCRM
26. ClickUp
27. Trello
28. Asana
29. Monday
30. Basecamp
31. Freedcamp
32. Meltwater
33. Meltwater
34. Cision
35. Adobe Creative Cloud
36. Photoshop
37. Illustrator
38. InDesign
39. Audition
40. Premiere
41. Acrobat
42. LinkedIn Learning
43. YouTube
44. Canva
45. Drupal
46. WordPress
47. Squarespace
48. Wix
49. Elementor
50. Sprout Social
51. Zoho Social
52. Meet Alfred
53. Zapier
54. IFTTT
55. Expensify
56. Quickbooks
57. Freshbooks
58. Wave
59. Paycom
60. Paylocity
61. Paychex
62. ADP

Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a better handle on the media landscape.

• P = Paid Media
• E = Earned Media
• S = Shared Media
• O = Owned Media

Learn more about Gini and the PESO model at https://spinsucks.com/the-peso-model/.

Caleb and Sam take a critical look at marketing budgets and present data on how much money businesses and organizations should spend on marketing, public relations, and advertising based on revenue. This episode takes some of the mystery out of marketing budgets and gives listeners tips on how they can anticipate a more realistic marketing budget for themselves.

Ken Jacobs, a successful business coach joins Sam and Caleb for a candid conversation about leadership in businesses. Learn practices that will help elevate your leadership style in your work and personal life.