eWebinar was built in a silo for 18 months before the first person signed up for a trial. Melissa and her team had no idea if this business would become “real”, and if people were going to pay for the service.

On this episode, Melissa and Todd recount stories of when they knew they were onto something, through customer interactions and feedback, outgrowing their marketing website, and hitting scaling issues from increased usage.

Takeaways:
• Signs of our business business becoming “real” post launch
• How customers, marketing, and pricing changed as business grew
• Product enhancements we had to do as a result of scaling issues
• How growth changed the way we approached the business

Contact ProfitLed

• Tweet us at @profitledfm.
• Find show notes of each episode on ProfitLed.fm.

Connect with our host

• Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
• Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

This podcast was brought to you by eWebinar.
Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.

Thanks for listening!

If you’ve been following Melissa on LinkedIn, you’ll know that she’s a frequent contributor on the platform, sharing lessons and stories from her journey bootstrapping three startups.

What you might not know is the backstory of WHY she turned to social selling after running out of leads to sell to.

On this episode, Melissa shares her “hacks” of building a content machine starting with taking Justin Welsh’s “LinkedIn OS” course, how she experimented with different content styles, and eventually found her own.

Wondering if all this effort was worth her time?

Hear Melissa dive into the benefits and ROI of spending time writing content, which goes far beyond building an audience who she hopes to one day sign up for eWebinar.

Takeaways:
• Why I turned to LinkedIn when we ran out of leads
• Why your personal brand matters now more than ever
• How I went viral on LinkedIn 8 weeks in a row (the good old days!)
• 11 “hacks” to build your own content machine and get engagement
• The benefits of writing content, social selling, and personal branding

Contact ProfitLed

• Tweet us at @profitledfm.
• Find show notes of each episode on ProfitLed.fm.

Connect with our host

• Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
• Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

This podcast was brought to you by eWebinar.
Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.

Thanks for listening!

Spending money on marketing is often not an option for bootstrapped startups, at least not enough to make a meaningful impact.

Without an abundance of resources, there’s no choice but to get creative.

While found-led sales can get you off the ground, your network can exhaust pretty quickly, leaving you with the challenge of figuring out new ways to generate demand.

On this episode, Melissa and Todd share the 12 most effective zero-dollar marketing strategies that got eWebinar to $1M ARR.

Takeaways:
• Why paid marketing should be your last resort
• How to create evergreen content that lasts forever
• 12 $0 strategies you can steal to grow your own business

Contact ProfitLed

• Tweet us at @profitledfm.
• Find show notes of each episode on ProfitLed.fm.

Connect with our host

• Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
• Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

This podcast was brought to you by eWebinar.
Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.

Thanks for listening!