Get ready for the grand finale of our 12 Types of Buyers series on Salon Talk!

In this explosive episode, we'll be taking one last deep dive into the fascinating world of consumer buying patterns and uncovering the final four types of buyers that every salon professional should know.

From the Loyalist to the Trendsetter, these buyers all have unique motivations and behaviors that can make or break your business.

But don't worry, we've got you covered with insider tips and strategies to help you communicate effectively with each type of client and create a thriving salon that meets their needs.

This is one episode you won't want to miss, so tune in and get ready to take your salon game to the next level!

In episode four of Salon Talk, we took a deep dive into the fascinating world of consumer buying patterns and explored the first four of twelve unique buyer types.

From the Value Shopper, who seeks the best bang for their buck, to the Impulse Buyer, who can't resist a good deal, we covered the motivations and behaviors that drive each type of shopper.

We also discussed how understanding these patterns can help salon owners and stylists tailor their services and marketing to attract and retain clients.

Join us for episode five as we continue our journey through the world of consumer buying patterns and uncover the next four types of buyers that every salon professional should know!

Unlock the secrets to boosting your salon's success by understanding the diverse mindsets of your clients!

In this must-watch podcast episode, we dive into the first four out of twelve unique buyer types, helping you, the ambitious salon owner or hairstylist, tailor your marketing strategies to attract and grow your salon store. 💇️💈

- The Savings and Sales Buyer: Learn how to attract clients who can't resist a great deal or discount.
- The Recommendation Buyer: Discover the power of your words.
- The What's New Buyer: Keep up with the latest trends and innovations in the beauty industry to cater to clients seeking fresh and exciting services.
- The Proven Results Buyer: Build trust and credibility by listening to the masses.

With this game-changing knowledge, you'll be equipped to take your salon to new heights! 🚀

Interested in becoming a sponsor and reaching a passionate audience of salon professionals? Email SalonTalkWithNancy@gmail.com with "Potential Sponsor" in the subject line for more information.

Don't miss out on this opportunity to supercharge your salon's growth – tune in now! 🎧 if you enjoyed this episode, please make sure you subscribe and share😊

Nancy and Kristi engaged in a casual conversation about their pets and podcast before delving into a discussion about Kristi's concept of the 12 types of buyers in the salon industry. They explored various buyer personalities, strategies for engaging different customer types, and the importance of understanding these distinctions to improve retail sales and customer service in salons. The conversation concluded with a focus on the significance of reward programs, self-awareness in buying habits, and promoting Kristi's online course and Nancy's podcast.
Kristi and Nancy discussed the importance of treating every customer with 5-star service, regardless of their spending level. They agreed that this approach sets a salon apart and creates a positive experience for all clients. They also touched on the topic of loyalty programs, emphasizing that these can be a powerful tool to appreciate and retain customers. However, they noted that many salons have reward programs that go unnoticed by their clients, suggesting that these programs need to be actively promoted and maintained to be effective.

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Nancy and Kristi discussed the importance of creating a strong retail culture in the beauty industry, with Kristi sharing her extensive experience and Nancy expressing her excitement about Kristi's upcoming retail class. The conversation also touched on the importance of sales and promotions, inventory management, and the launch of a new app for their business. Kristi emphasized that a salon should be viewed as a store, with a focus on selling products and providing home care education to clients. She also highlighted the need for a sales plan and proper inventory management. Nancy agreed, noting that a lack of inventory can lead to a loss of customer faith and a scarcity mindset. They both stressed the importance of educating clients on hair care products and not being discouraged by initial rejections. The conversation ended with Kristi's advice to remember that people aren't wrong if they don't know, which can help with grace and understanding. The conversation also touched on the importance of authenticity and passion in the industry, with Nancy sharing her own experiences and enthusiasm.

• (00:00) - Recording Started

In the premiere episode of Salon Talk with Nancy, host Nancy Boegler invites listeners on an inspiring journey into the world of beauty and wellness. Kicking off the series, Nancy shares her personal story of how she discovered her passion for the industry, unveiling the experiences and influences that shaped her career.

Offering a sneak peek into what's to come, Nancy outlines her vision for the show and the positive impact she hopes to make in the lives of her audience. Listeners can look forward to engaging interviews with industry experts, informative discussions on industry changes, relevant strategies, valuable insights, and personal growth.

Join Nancy as she sets the stage for an exciting new podcast that aims to uplift, educate, and inspire listeners in their own beauty and wellness journeys. Don't miss the first episode of Salon Talk with Nancy, where you'll get to know the woman behind the microphone and discover the transformative power of beauty from the inside out.

Salon Talk with Nancy, a highly-anticipated podcast, is set to air its first episode on December 2. Hosted by the charismatic Nancy Boegler, this must-see show will bring you the latest trends and insightful conversations from the beauty and wellness industry.

Each episode will feature industry experts, influencers, and inspiring individuals, who will share their unique perspectives and experiences. From professional advice to inspiring stories, Salon Talk with Nancy will provide you with the knowledge and inspiration to grow and empower you personally and professionally.

Mark your calendars for December 2 and get ready to join the conversation on Salon Talk with Nancy, the ultimate destination for all things beauty, wellness, and personal growth.