Episodi

  • The Golden Spike, Compatible Railroads, and Data Privacy With Brain+Trust CEO, Tim Hayden
    May 19 2023

    When an 18 karat gold railroad spike was driven into the Utah soil in 1869, it marked the dawn of a new era in travel, shipping, communication, and – most importantly – standardization. Today, it's not a number of unconnected private railroads that need to learn how to play nice, it's data lakes, and Tim Hayden is here again to help walk us through why that's important.

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    36 min
  • Benjamin Franklin, Parlor Tricks, and the Future, With C-Motive CEO Matt Maroon
    May 12 2023

    What do Benjamin Franklin's 18th century parlor tricks have to do with cutting edge manufacturing in the 2030s? If you believe C-Motive CEO Matt Maroon, the answer could be: everything! Find out how modern material science could take Ben Franklin's machines from the era of wood and fur and into the future, as Matt and Jo discuss Franlinic machines with C-Motive brand manager, Rachel Hoppe.

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    29 min
  • Lizzie Borden, Digital Legacies, and White Hats – With Brain+Trust CEO Tim Hayden
    Apr 28 2023

    Lizzie Borden took an axe, And gave her mother forty whacks, When she saw what she had done, She gave her father forty-one – but what if Lizzie got a raw deal? In this episode of Brain+Trust's Say It Again podcast, Brain+Trust CEO Tim Hayden is back to help Jo explore the notion of our digital legacies, what it might take to leave those behind, and how a customer data platform might help make it easier than you think. Also: Tim Cook's white hat!

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    37 min
  • Lansford Hastings, Bad Road Trips, and the EV Charging Infrastructure – with Jason Cortes
    Apr 20 2023

    This week, Brain+Trust's Say-It-Again podcast is joined by Jason Cortes, Sr. Manager of Tritium's Fuel & Convenience Channel as they discuss Lansford Hastings' proposed alternative to the Oregon Trail, and why charging your EV on a cross-country road trip doesn't have to be like the Donner Party's ill-fated shortcut through the Sierra Nevada mountains in 1846.

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    30 min
  • Blockbuster Video, Late Fees, and the Rise of an Icon – With Brain+Trust CEO Tim Hayden
    Apr 13 2023

    This week, Brain+Trust's Say-It-Again podcast goes way back to a Friday night in the 1990s, and we're making it a Blockbuster night! But all is not well in the big blue kingdom – customers are getting squeezed, executives aren't listening, and little red envelopes are starting to appear in more and more mailboxes. How can your company avoid being the next icon to fall? Brain+Trust CEO and technological explorer Tim Hayden explores some of the ways that an intelligent application of data can enhance the human connection customers have with brands, and skip the "Be Kind, Rewind."


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    37 min
  • The Knights Templar, Bitcoin, and Killer Lettuce – With Brain+Trust CEO Tim Hayden
    Apr 7 2023

    In this episode of Brain+Trust's Say-It-Again podcast, Jo examines the history of the Knights Templar, a secret order of Crusading religious knights who invented such modern concepts as credit, paper currency, and the use of cryptography to resolve their customers' identity all the way back in 1099 ... and what, exactly, that has to do with Bitcoin, tainted lettuce, the kiss of the Pacific breeze, and helping marketers connect a brand's stories with its customers passions. Brain+Trust CEO and technological explorer Tim Hayden co-hosts this one ahead of the Masters'.

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    42 min
  • The Case of the Two Will Wests and 3 Sears Catalogs – With Brain+Trust CEO Tim Hayden
    Mar 31 2023

    In this episode of Brain+Trust's Say-It-Again podcast, Jo explores the notion of individuality as understood by a 19th century French anthropologist, how two guys with a lot in common laid the foundation for 20th century detective work, and 46,000 reasons your company could use a robust customer data platform (CDP) to help resolve the complicated questions of customer data management and give your new insights into the way your consumers interact with the world around them. Brain+Trust CEO and technological explorer Tim Hayden co-hosts this one from the 54th floor.

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    25 min
  • The Mechanical Turk, Chat GPT, and the Human Experience – With Brain+Trust CEO Tim Hayden
    Mar 29 2023

    In this first-ever episode of Brain+Trust's Say-It-Again podcast, auto industry analyst Jo Borrás examines a state-of-the-art A.I. from the 18th century, how a little man hiding in a wooden box inspired the modern information age, and how AI tools like Chat GPT and Bing can turn the 80/20 rule on its head. Brain+Trust CEO and technological explorer Tim Hayden co-hosts, making it SO much more than a car business podcast masquerading as a history show!

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    34 min