Dan says this television show about television news could warp your vision of television news & Apple TV's The Morning Show reveals the complexities of media and PR in today’s world.

💡 What you’ll learn:

• The role of media in shaping public trust and perception.
• Strategies for managing PR crises with transparency.
• How authenticity can strengthen your brand identity.

Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success.

Got questions for our team? Connect with us at SutherlandWeston.com!

Makaila tackles the big question: Is TikTok facing its end in the U.S.? As creators scramble to migrate followers and Maine businesses brace for impact, we explore the what-ifs, the what-now’s, and the “oh no, not again.” From Maine’s own viral Goodstock Charm Bar to Tom’s of Maine’s expert use of UGC campaigns, we explore how TikTok has transformed marketing—and how brands can prepare for a world without it.

💡 What you’ll learn:

• A quick recap of TikTok’s history of dodging the chopping block.
• How Maine businesses have used TikTok to build authenticity and visibility.
• Why diversifying your social media strategy is crucial for future success

Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing success.

Got questions for our team? Connect with us at SutherlandWeston.com!

Elizabeth burned through this page-turner and is hot to tell us of the hero's misstep! What can businesses learn from the storytelling and leadership themes in Eruption by Michael Crichton and James Patterson? This episode uncovers the marketing lessons hidden within this bestselling novel.

💡 What you’ll learn:

• How storytelling can shape your brand’s message.
• Lessons in leadership and customer trust for high-pressure situations.
• Strategies to incorporate compelling narratives into your marketing.

Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing success.

Got questions for our team? Connect with us at SutherlandWeston.com!