Shirah Benarde might be only 22 years old, but she has already helped keep over half a million people safe from drink spiking with her viral company NightCap. NightCap is a revolutionary brand that was featured on Shark Tank in 2021, resulting in a passionate partnership with Lori Greiner.

Shirah launched NightCap when she was just 16, after a close friend had her drink spiked during a night out, and worked tirelessly to ensure the product would be something her customers would feel comfortable bringing along on a night out with friends. Inspired, she went to her mother’s closet, grabbed a pair of pantyhose, cut them up, and attached them to a scrunchie to create the first NightCap prototype.

Since its inception, Shirah has not saved just one person, but over HALF A MILLION people worldwide. NightCap has sold over 600,000 units in over 40 countries, and partnered with over 170 major universities, including LSU, Ole Miss, FSU, University of Michigan, Yale and Penn State, furthering their mission to promote safety and vigilance and influence a wider cultural shift.

https://nightcapit.com/

https://www.linkedin.com/in/shirah-benarde-951083195/

https://www.facebook.com/NightCapIt/

https://www.tiktok.com/@nightcapit

https://www.instagram.com/nightcapit/

Timestamps:

[1:00] What is NightCap and what does it do?

[6:30] When did the business start and where are you up to now?

[11:15] How old were you when you started making sales and realised this was a business? All about Shark Tank…

[15:45] Your product has saved lives

[17:40] Are you adding any more products because your revenues are really impressive

[21:00] Are you selling NightCap around the world?

[25:35] Learning how to accept you don’t know what you’re doing when you start out

[28:40] If your business had a personality or a character who would it be or how would you describe it?

[30:30] What do you think your purpose is?

———————————————

Subscribe to Tricres! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1

We interview entrepreneurs at the beginning, middle, and end of their businesses so if you’re a coach and consultant get inside the head of business owners and gain their insights and driving forces.

Join our growing family and community of business coaches and consultants! If you passion is about making it happen for SMEs you need to listen to our podcast with business owners from around the world.

Find our other podcasts HERE at:

https://tricres.com/podcasts/

Want to join us for our next Escape 9 to 5 Live Event to become a business coach and consultant or to enhance your existing coaching and consulting business? Find out more and sign up for our free event here: https://tricres.ac-page.com/9-to-5

Justin is a TED Speaker, a Neuroplastician and a coach. As a professor, he serves as a Ph.D. coach and supervisor at several academic institutes.

As a scholar in behavioural neuroscience, he is a co-founder of ION—The Institute of Organisational Neuroscience, which encourages academic research.

He focuses on the fields of Applied Neuroplasticity and Coaching toward standardizing the practices @neuroplasticians.com. He also helps coaches and consultants to register for their ideal Ph.D.

They started an initiative for professionals to discuss applied neuroscience in a managed space called the @npnHub.com.

Find out more in their community of experts and learners at npnHub.com. They offer a month's complimentary membership so that you can explore the hub and see if it is a 'fit.'

Let’s start a conversation.

Work with hime to:

🔸 Find out more about the emerging discipline of the Neuroplastician

🔸 Engage him as a Keynote Speaker for your next conference.

🔸 Learn how to apply Neuroscience-Based Wellbeing Interventions from his textbook on the subject.

🔸 Increase Neuro-Psychological Safety in your Organization through the lens of social neuroscience.

🔸 Collaborate on Research Partnerships with Organizations, academics, and ‘pracademics’.

🔸 He can support your Ph.D. and Professional Development in Behavioral and Wellbeing Neuroscience.

🔸 Engage him as a top-rated Executive Coach, Coach Supervisor, and Mentor.

🔸He offers a Ph.D. coaching process that ensures you will be accepted into a doctorate based on your professional expertise (post-eligibility assessment of course :))

ⓔ jj@profkennedy.com

ⓦ www.profkennedy.com

ⓦ www.npnHub.com

https://www.linkedin.com/in/prof-dr-justin-james-kennedy/

https://www.youtube.com/channel/UC3JJXUF0INblRF-vp3PKr9A/

https://www.facebook.com/DrJustinJamesKennedy/

https://twitter.com/drjustinkennedy?lang=en

Timestamps:

[2:00] Tell us your story about how you began

[4:45] The lightbulb moment of neuroplasticity

[6:30] The essence of neuroplasticity and how the brain can change itself

[7:30] How does this impact business owners?

[11:45] What does dopamine do for the brain?

[14:00] How do you describe entrepreneurial clients?

[15:45] Where do you want to take this business?

[20:00] Being a failed entrepreneur

[22:00] If you had a purpose or a personality for your business what would it look like:

———————————————

Subscribe to Tricres! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1

We interview entrepreneurs at the beginning, middle, and end of their businesses so if you’re a coach and consultant get inside the head of business owners and gain their insights and driving forces.

Join our growing family and community of business coaches and consultants! If you passion is about making it happen for SMEs you need to listen to our podcast with business owners from around the world.

Find our other podcasts HERE at:

https://tricres.com/podcasts/

Want to join us for our next Escape 9 to 5 Live Event to become a business coach and consultant or to enhance your existing coaching and consulting business? Find out more and sign up for our free event here: https://tricres.ac-page.com/9-to-5

Pam Wilson, co-founder of Kevin Wilson Master Builders is a seasoned professional with over 17 years of experience in the construction industry. As Director and Entrepreneur, she has demonstrated exceptional leadership and expertise in delivering successful projects. Pam's dedication to excellence has earned her and her company numerous awards, including recognition in parliament for her outstanding contributions to the field.

Currently serving as the President of the Federation of Master Builders in Scotland, Pam promotes the industry’s best practices and fostering collaboration among professionals. Her visionary approach and strategic thinking have set her apart as a respected figure in the construction sector, inspiring others to achieve excellence in their work.

With a passion for innovation and a commitment to quality, Pam Wilson continues to drive positive change and make a lasting impact on the construction industry in Scotland and beyond and is set to launch her 3rdbusiness soon.

https://kwmb.co.uk/

https://www.facebook.com/KevinWilsonMasterBuilders

https://www.instagram.com/kevinwilsonmasterbuilders/

https://www.linkedin.com/in/pam-wilson-88273519

Timestamps:

[1:15] Tell us about the business

[6:00] What did you do before starting the business with your husband?

[11:30] Customer service and the construction industry

[14:27] Where are you taking the business?

[20:00] Do you think more women are getting into construction?

[21:00] How do keep things separate from working together from your private life?

[26:50] Mental health in construction

[28:45] What drives you?

[32:45] How Covid changed a lot of perspectives on working

[34:30] If your business had a personality or character who would it be?

———————————————

Subscribe to Tricres! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1

We interview entrepreneurs at the beginning, middle, and end of their businesses so if you’re a coach and consultant get inside the head of business owners and gain their insights and driving forces.

Join our growing family and community of business coaches and consultants! If you passion is about making it happen for SMEs you need to listen to our podcast with business owners from around the world.

Find our other podcasts HERE at:

https://tricres.com/podcasts/

Want to join us for our next Escape 9 to 5 Live Event to become a business coach and consultant or to enhance your existing coaching and consulting business? Find out more and sign up for our free event here: https://tricres.ac-page.com/9-to-5