Shirah Benarde might be only 22 years old, but she has already helped keep over half a million people safe from drink spiking with her viral company NightCap. NightCap is a revolutionary brand that was featured on Shark Tank in 2021, resulting in a passionate partnership with Lori Greiner.

Shirah launched NightCap when she was just 16, after a close friend had her drink spiked during a night out, and worked tirelessly to ensure the product would be something her customers would feel comfortable bringing along on a night out with friends. Inspired, she went to her mother’s closet, grabbed a pair of pantyhose, cut them up, and attached them to a scrunchie to create the first NightCap prototype.

Since its inception, Shirah has not saved just one person, but over HALF A MILLION people worldwide. NightCap has sold over 600,000 units in over 40 countries, and partnered with over 170 major universities, including LSU, Ole Miss, FSU, University of Michigan, Yale and Penn State, furthering their mission to promote safety and vigilance and influence a wider cultural shift.

https://nightcapit.com/

https://www.linkedin.com/in/shirah-benarde-951083195/

https://www.facebook.com/NightCapIt/

https://www.tiktok.com/@nightcapit

https://www.instagram.com/nightcapit/

Timestamps:

[1:00] What is NightCap and what does it do?

[6:30] When did the business start and where are you up to now?

[11:15] How old were you when you started making sales and realised this was a business? All about Shark Tank…

[15:45] Your product has saved lives

[17:40] Are you adding any more products because your revenues are really impressive

[21:00] Are you selling NightCap around the world?

[25:35] Learning how to accept you don’t know what you’re doing when you start out

[28:40] If your business had a personality or a character who would it be or how would you describe it?

[30:30] What do you think your purpose is?

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Join our growing family and community of business coaches and consultants! If you passion is about making it happen for SMEs you need to listen to our podcast with business owners from around the world.

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Justin is a TED Speaker, a Neuroplastician and a coach. As a professor, he serves as a Ph.D. coach and supervisor at several academic institutes.

As a scholar in behavioural neuroscience, he is a co-founder of ION—The Institute of Organisational Neuroscience, which encourages academic research.

He focuses on the fields of Applied Neuroplasticity and Coaching toward standardizing the practices @neuroplasticians.com. He also helps coaches and consultants to register for their ideal Ph.D.

They started an initiative for professionals to discuss applied neuroscience in a managed space called the @npnHub.com.

Find out more in their community of experts and learners at npnHub.com. They offer a month's complimentary membership so that you can explore the hub and see if it is a 'fit.'

Let’s start a conversation.

Work with hime to:

🔸 Find out more about the emerging discipline of the Neuroplastician

🔸 Engage him as a Keynote Speaker for your next conference.

🔸 Learn how to apply Neuroscience-Based Wellbeing Interventions from his textbook on the subject.

🔸 Increase Neuro-Psychological Safety in your Organization through the lens of social neuroscience.

🔸 Collaborate on Research Partnerships with Organizations, academics, and ‘pracademics’.

🔸 He can support your Ph.D. and Professional Development in Behavioral and Wellbeing Neuroscience.

🔸 Engage him as a top-rated Executive Coach, Coach Supervisor, and Mentor.

🔸He offers a Ph.D. coaching process that ensures you will be accepted into a doctorate based on your professional expertise (post-eligibility assessment of course :))

ⓔ jj@profkennedy.com

ⓦ www.profkennedy.com

ⓦ www.npnHub.com

https://www.linkedin.com/in/prof-dr-justin-james-kennedy/

https://www.youtube.com/channel/UC3JJXUF0INblRF-vp3PKr9A/

https://www.facebook.com/DrJustinJamesKennedy/

https://twitter.com/drjustinkennedy?lang=en

Timestamps:

[2:00] Tell us your story about how you began

[4:45] The lightbulb moment of neuroplasticity

[6:30] The essence of neuroplasticity and how the brain can change itself

[7:30] How does this impact business owners?

[11:45] What does dopamine do for the brain?

[14:00] How do you describe entrepreneurial clients?

[15:45] Where do you want to take this business?

[20:00] Being a failed entrepreneur

[22:00] If you had a purpose or a personality for your business what would it look like:

———————————————

Subscribe to Tricres! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1

We interview entrepreneurs at the beginning, middle, and end of their businesses so if you’re a coach and consultant get inside the head of business owners and gain their insights and driving forces.

Join our growing family and community of business coaches and consultants! If you passion is about making it happen for SMEs you need to listen to our podcast with business owners from around the world.

Find our other podcasts HERE at:

https://tricres.com/podcasts/

Want to join us for our next Escape 9 to 5 Live Event to become a business coach and consultant or to enhance your existing coaching and consulting business? Find out more and sign up for our free event here: https://tricres.ac-page.com/9-to-5

Pam Wilson, co-founder of Kevin Wilson Master Builders is a seasoned professional with over 17 years of experience in the construction industry. As Director and Entrepreneur, she has demonstrated exceptional leadership and expertise in delivering successful projects. Pam's dedication to excellence has earned her and her company numerous awards, including recognition in parliament for her outstanding contributions to the field.

Currently serving as the President of the Federation of Master Builders in Scotland, Pam promotes the industry’s best practices and fostering collaboration among professionals. Her visionary approach and strategic thinking have set her apart as a respected figure in the construction sector, inspiring others to achieve excellence in their work.

With a passion for innovation and a commitment to quality, Pam Wilson continues to drive positive change and make a lasting impact on the construction industry in Scotland and beyond and is set to launch her 3rdbusiness soon.

https://kwmb.co.uk/

https://www.facebook.com/KevinWilsonMasterBuilders

https://www.instagram.com/kevinwilsonmasterbuilders/

https://www.linkedin.com/in/pam-wilson-88273519

Timestamps:

[1:15] Tell us about the business

[6:00] What did you do before starting the business with your husband?

[11:30] Customer service and the construction industry

[14:27] Where are you taking the business?

[20:00] Do you think more women are getting into construction?

[21:00] How do keep things separate from working together from your private life?

[26:50] Mental health in construction

[28:45] What drives you?

[32:45] How Covid changed a lot of perspectives on working

[34:30] If your business had a personality or character who would it be?

———————————————

Subscribe to Tricres! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1

We interview entrepreneurs at the beginning, middle, and end of their businesses so if you’re a coach and consultant get inside the head of business owners and gain their insights and driving forces.

Join our growing family and community of business coaches and consultants! If you passion is about making it happen for SMEs you need to listen to our podcast with business owners from around the world.

Find our other podcasts HERE at:

https://tricres.com/podcasts/

Want to join us for our next Escape 9 to 5 Live Event to become a business coach and consultant or to enhance your existing coaching and consulting business? Find out more and sign up for our free event here: https://tricres.ac-page.com/9-to-5

Do we make little rules for ourselves?

What’s the most taxing thing Nick and Becca have done with work?

Hear about why they can’t do team sports and then thoughts on exercise in general…

#tricres #fyp #escapethe9to5 #kickassculture #coachtraining

#entrepreneur #sme #consulting #businesscoaching #business consulting

Find the whole podcast at: https://tricres.com/podcasts/

We now have over 200 podcasts with entrepreneurs at the beginning, middle or end of their business journey.

Subscribe to Tricres! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1

If you’re a coach or consultant, subscribe to hear our podcasts and get into the heads of business owners and gain their insights and drives.

Join our family and community of business coaches & consultants.

If your passion is about making it happen for SMEs you need to listen to our podcast with business owners around the world!

----------------------------------

Want to join us for our next Escape 9 to 5 Live Event? Find out more and sign up for our free event here: https://tricres.ac-page.com/9-to-5

Ola began her professional career working in sales at a membership based networking company in Edinburgh followed by her first drinks industry position at The Scotch Malt Whisky Society. Having spent 4 years developing her knowledge and understanding of Scotch whisky at the society, Ola also sat as a member of their renowned tasting panel involved in their whisky selections.

Her career then took her to a number of other sales and business development roles, in software, motorbike sales and finally back to whisky in 2019 as a cask broker. Through this role Ola gained an alternative insight to the whisky market, both the lucrative opportunities and the pitfalls of working in a non-regulated environment.

Co-founding Stravaig Spirits in 2021, Ola has continued to build strong relationships within the whisky industry. Working closely with a network of partners, she supports and guides individuals and companies through the exciting process of single cask whisky ownership and private own brand bottling.

Together with her business partner Ryan, they released their first independent bottling brand Tri Carragh Single Malt Scotch Whisky in October 2022 in the UK with distributors in Japan, Canada and Netherlands. Last summer Glenlaird Scotch Whisky was developed for the South Korean market with an initial 12,000 bottle order and exclusive distribution deal and is now building momentum in other markets.

https://www.tricarragh.com/

https://www.linkedin.com/in/olal2/

https://www.instagram.com/tricarragh/

https://www.facebook.com/tricarragh

Timestamps:

[1:00] How did you get started and what do you do?

[7:20] Getting started trading whisky isn’t easy!

[8:50] What is a bonded warehouse?

[11:00] How did you start exporting?

[17:10] How do you split the duties with just the two of you running the whole show?

[25:00] Gaining employees and the stress factors

[30:00] If your business had a character or personality who would it be or what would that look like?

———————————————

Subscribe to Tricres! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1

We interview entrepreneurs at the beginning, middle, and end of their businesses so if you’re a coach and consultant get inside the head of business owners and gain their insights and driving forces.

Join our growing family and community of business coaches and consultants! If you passion is about making it happen for SMEs you need to listen to our podcast with business owners from around the world.

Find our other podcasts HERE at:

https://tricres.com/podcasts/

Want to join us for our next Escape 9 to 5 Live Event to become a business coach and consultant or to enhance your existing coaching and consulting business? Find out more and sign up for our free event here: https://tricres.ac-page.com/9-to-5

Subscribe to Tricres! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1

We interview entrepreneurs at the beginning, middle, and end of their businesses so if you’re a coach and consultant get inside the head of business owners and gain their insights and driving forces.

Join our growing family and community of business coaches and consultants! If you passion is about making it happen for SMEs you need to listen to our podcast with business owners from around the world.

Find our other podcasts HERE at:

https://tricres.com/podcasts/

Want to join us for our next Escape 9 to 5 Live Event to become a business coach and consultant or to enhance your existing coaching and consulting business? Find out more and sign up for our free event here: https://tricres.ac-page.com/9-to-5

Are you the best kept secret on the internet? You’re incredible at what you do, now you just need more people to know about you. That's where quizzes and Helen come in.

Helen is an online business strategist and trained quiz funnel expert with over 15 years experience in strategy & entrepreneurship. She helps businesses generate consistent high quality leads using the power of positive interactive quizzes. She is all about creating a list of buyers rather than lurkers and doing lead generation with heart.

She's supported entrepreneurs like Holly-Marie Haynes to build engaged communities ready to buy - "Helen's strategy tips helped me create a lead magnet that now has an average 80% conversion rate and 70% email open rate. The results I am seeing to grow my community are mind-blowing. Plus Helen made the process fun and enjoyable"

She's also a country music loving Brit! Usually found with a messy ginger bun, eating anything spicy and playing Korfball.

So if you're ready to ditch scare marketing and boring freebies and get results like Holly then you need a quiz in your business. She offers done for you quiz writing services and also supports people to create their own quizzes through The Quiz Academy.

www.helenmunshi.com

https://www.facebook.com/groups/139117106726077/

https://www.instagram.com/helenmunshi/

https://www.pinterest.com/thestartupstudio/

https://www.linkedin.com/in/helenmunshi

Timestamps:

[2:00] How did you transition from Pinterest marketing to the path you’ve taken to end up where you are now?

[6:00] What kind of journey would a typical client of yours go on?

[10:00] What sort or results do you see for these businesses?

[12:10] How does it translate into sales?

[14:50] What app do you use and what does it cost to use your services?

[19:00] Would you ever go back to the corporate world? And how do you get the interaction you do miss from that environment?

[22:55] What propelled you to change from focusing on Pinterest?

[25:20] All in the surname! What question does Helen have for Nick on the next Fireside Chats

[28:00] Holiday brain and mindset

[30:00] Where are you taking the business?

[34:45 ] If your business had a character or personality who would it be or what would that look like?

———————————————

Subscribe to Tricres! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1

We interview entrepreneurs at the beginning, middle, and end of their businesses so if you’re a coach and consultant get inside the head of business owners and gain their insights and driving forces.

Join our growing family and community of business coaches and consultants! If you passion is about making it happen for SMEs you need to listen to our podcast with business owners from around the world.

Find our other podcasts HERE at:

https://tricres.com/podcasts/

Want to join us for our next Escape 9 to 5 Live Event to become a business coach and consultant or to enhance your existing coaching and consulting business? Find out more and sign up for our free event here: https://tricres.ac-page.com/9-to-5

Are you the best kept secret on the internet? You’re incredible at what you do, now you just need more people to know about you. That's where quizzes and Helen come in.

Helen is an online business strategist and trained quiz funnel expert with over 15 years experience in strategy & entrepreneurship. She helps businesses generate consistent high quality leads using the power of positive interactive quizzes. She is all about creating a list of buyers rather than lurkers and doing lead generation with heart.

She's supported entrepreneurs like Holly-Marie Haynes to build engaged communities ready to buy - "Helen's strategy tips helped me create a lead magnet that now has an average 80% conversion rate and 70% email open rate. The results I am seeing to grow my community are mind-blowing. Plus Helen made the process fun and enjoyable"

She's also a country music loving Brit! Usually found with a messy ginger bun, eating anything spicy and playing Korfball.

So if you're ready to ditch scare marketing and boring freebies and get results like Holly then you need a quiz in your business. She offers done for you quiz writing services and also supports people to create their own quizzes through The Quiz Academy.

www.helenmunshi.com

https://www.facebook.com/groups/139117106726077/

https://www.instagram.com/helenmunshi/

https://www.pinterest.com/thestartupstudio/

https://www.linkedin.com/in/helenmunshi

Timestamps:

[2:00] How did you transition from Pinterest marketing to the path you’ve taken to end up where you are now?

[6:00] What kind of journey would a typical client of yours go on?

[10:00] What sort or results do you see for these businesses?

[12:10] How does it translate into sales?

[14:50] What app do you use and what does it cost to use your services?

[19:00] Would you ever go back to the corporate world? And how do you get the interaction you do miss from that environment?

[22:55] What propelled you to change from focusing on Pinterest?

[25:20] All in the surname! What question does Helen have for Nick on the next Fireside Chats

[28:00] Holiday brain and mindset

[30:00] Where are you taking the business?

[34:45 ] If your business had a character or personality who would it be or what would that look like?

———————————————

Subscribe to Tricres! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1

We interview entrepreneurs at the beginning, middle, and end of their businesses so if you’re a coach and consultant get inside the head of business owners and gain their insights and driving forces.

Join our growing family and community of business coaches and consultants! If you passion is about making it happen for SMEs you need to listen to our podcast with business owners from around the world.

Find our other podcasts HERE at:

https://tricres.com/podcasts/

Want to join us for our next Escape 9 to 5 Live Event to become a business coach and consultant or to enhance your existing coaching and consulting business? Find out more and sign up for our free event here: https://tricres.ac-page.com/9-to-5