Episodi

  • Win Employers, Scale Your Practice
    Nov 13 2024

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    In this value-packed episode, Dr. Tanner Moore shares how he built a thriving Direct Primary Care practice by focusing on employer partnerships. You'll learn:

    • The "three sales" strategy for landing employer contracts (and why most doctors miss the crucial fourth step)
    • Why LinkedIn became his most powerful marketing tool, generating 77 broker connections in just one day
    • How to accelerate practice growth through strategic employer partnerships
    • The truth about leveraging debt in DPC (and why the "zero debt" mindset might be holding you back)
    • Why you need to think like an entrepreneur first and a DPC doctor second
    • The real reason cold calling works for DPC (hint: it's not about selling DPC)
    • The "seven touches" and how to nurture employer relationships for the long game
    • Why memorizing patient details and follow-up strategy led to his practice's first client
    • How to build a scalable practice model that attracts other physicians
    • The unexpected power of delegating tasks and building the right support team

    Whether you're starting your DPC journey or looking to scale your existing practice, Dr. Moore's practical insights and proven strategies will help you create a sustainable, growing practice.

    Dr. Tanner Moore
    Clearwater Health DPC
    https://www.clearwaterhealthdpc.com/
    LinkedIn

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    40 min
  • Discomfort Drives Patient Growth
    Oct 30 2024

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    Join us as Dr. Harpreet Tsui reveals how embracing discomfort transformed her direct primary care practice from 35 to 200 patients. Learn why stepping out of the office and into the community became her game-changer, and discover why waiting for patients to find you isn't a growth strategy. Dr. Tsui shares candid insights about overcoming fears of self-promotion, the power of in-person marketing, and why Google ads aren't always the answer. Whether you're an introvert or extrovert, you'll gain actionable strategies for growing your practice through authentic community connections and personal selling. Get ready to challenge your comfort zone and transform your patient growth."

    Key Takeaways:

    • How to leverage in-person events for practice growth
    • Strategies for authentic self-promotion without feeling salesy
    • The real ROI of Google Ads vs. community presence
    • Tips for introverts to succeed in personal selling
    • Building a referral system that actually works
    • The truth about pricing and knowing your worth
    • Transforming discomfort into business growth

    Dr. Harpreet Tsui
    @drharpreet.tsui
    www.coronadohealthdpc.com

    The Kli'nishen's Atelier
    mkt@theklinishensatelier.com
    www.theklinishensatelier.com

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    45 min
  • Ditch the... "I Treat Everything Approach"
    Oct 23 2024

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    Afraid specializing will shrink your practice? Think again. In this episode, OCD specialist Lindsay McGovern reveals how niching down transformed her practice from struggling generalist to thriving specialist with a consistent stream of private pay clients.

    You'll discover:

    • Why being everyone's therapist is holding you back
    • How specializing actually attracts more clients (not fewer)
    • The mindset shifts needed to charge premium rates confidently
    • Practical strategies for building your expert status online
    • How to leverage Psychology Today, SEO, and word-of-mouth referrals
    • The truth about out-of-network benefits and maintaining a full practice


    Lindsay shares her journey from anxiety about turning away clients to confidently running a successful multi-state telehealth practice. Whether you're considering specializing or afraid to niche down, this episode provides the blueprint for building a thriving private pay practice through specialization.

    Stop underselling yourself. Learn how focusing on your perfect-fit clients can transform your practice and your income.

    Lindsay McGovern, LCSW
    ocd-teletherapy.com / Instagram @ocdandanxietytherapy
    dreamprivatepractice.com / Instagram @dreamprivatepractice

    The Kli'nishen's Atelier
    mkt@theklinishensatelier.com
    www.theklinishensatelier.com

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    43 min
  • Your Network is your Net Worth
    Oct 2 2024

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    "Your Network is your Net Worth" - Tim Sanders

    Attention therapists! Are you ready to unlock the secrets of building a thriving cash-pay practice without relying on insurance panels or expensive marketing campaigns? In this episode, we dive deep with Veronica Whitermore, who transformed her career by harnessing the power of professional connections. Discover how she leveraged existing relationships, collaborated strategically, and turned everyday client interactions into a goldmine of referrals. Whether you're just starting or looking to scale your practice, this episode is packed with actionable insights that could help your approach to practice growth.

    In this episode, discover how to:

    • Utilize existing professional relationships to fuel practice growth
    • Collaborate effectively with psychiatrists for mutual referrals
    • Connect with school counselors to expand your client base
    • Transform client care coordination into powerful marketing opportunities
    • Leverage word-of-mouth referrals from satisfied clients and their families
    • Build a reputation that attracts steady referrals without aggressive marketing
    • Balance network growth with quality client care


    Veronica Whitermore, LMHC, LCMHC, LPC
    www.whitermorecounseling.com

    The Kli'nishen's Atelier
    mkt@theklinishensatelier.com
    www.theklinishensatelier.com

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    41 min
  • Timeless Marketing for Modern-Day Clinicians
    Sep 18 2024

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    Ever wondered how some clinicians seem to effortlessly attract clients while others struggle? Discover how seasoned therapist Wendy Blackwood built a thriving practice over 20 years. In this eye-opening episode, you'll learn:

    ✅ How to craft a winning "boots-on-the-ground" marketing strategy

    ✅ The secret to building lasting professional relationships that generate referrals

    ✅ Tips for evolving your niche to stay relevant and in-demand

    ✅ Clever ways to leverage local resources for free business support

    ✅ Strategies for overcoming the fear of discussing money with clients

    Whether you're just starting out or looking to reinvigorate your established practice, Wendy's practical advice and real-world examples will inspire you to step out of your comfort zone. Don't miss this opportunity to learn from a true industry veteran!

    Wendy Blackwood
    Healing Path Counseling
    www.healingpathcounseling.com
    www.facebook.com/healingpathcounselingconway

    The Kli'nishen's Atelier
    mkt@theklinishensatelier.com
    www.theklinishensatelier.com

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    35 min
  • Residency by Day, DPC by Night: One Doctor's Unconventional Path to Practice Ownership
    Sep 4 2024

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    In this inspiring episode, Dr. Ageena Hass shares her unique journey of launching a Direct Primary Care (DPC) practice while still in residency. Listeners will gain valuable insights into:

    • Balancing residency demands with entrepreneurial ambitions
    • Creative marketing strategies for building a patient base from scratch in a new community
    • The challenges of starting a medical practice with limited business experience
    • The power of personalized care and house calls in growing a loyal patient base
    • Setting realistic expectations for practice growth and defining personal success
    • Practical advice for medical students and residents interested in DPC


    Whether you're a medical student, resident, or established physician considering the DPC model, Dr. Hass' story offers a candid look at the challenges and rewards of blazing your own trail in healthcare. Tune in for a dose of motivation and practical tips from a true healthcare innovator.

    Dr. Ageena Hass
    Your Best Health
    Sallisaw, OK
    www.your-best-health-llc.com

    The Kli'nishen's Atelier
    mkt@theklinishensatelier.com
    www.theklinishensatelier.com

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    34 min
  • Always Booked: SEO Fills Therapist's Practice
    Aug 28 2024

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    Discover how Psychotherapist Abby Wilson, a fully virtual therapist licensed in Texas and Florida, built a successful cash-pay practice without prior business experience. Specializing in quarter-life crises, anxiety, depression, and attachment trauma, Abby reveals:

    • The SEO strategy that's kept her booked for 3 years (bringing in 90% of her clients!)
    • How she turned a pre-made template into a unique, branded therapy website
    • Why she chose to go fully private pay and virtual (and how she overcame her doubts)
    • How she leverages multi-state licensure to expand her client base
    • The marketing tactic she wasted a month on (so you don't have to)
    • Her top 3 tips for therapists starting their private pay journey
    • The mindset shift that allowed her to confidently set premium fees

    Whether you're considering private practice, looking to go virtual, or curious about leveraging SEO, Abby's practical advice and inspiring journey will give you the tools and confidence to succeed.

    Don't miss this game-changing episode for the modern, tech-savvy therapist!

    Abby Wilson, LCSW
    Psychotherapist
    www.abbywilsontherapy.com
    Instagram @abbywilsonlcsw
    Facebook Abby Wilson, LCSW

    The Kli'nishen's Atelier
    mkt@theklinishensatelier.com
    www.theklinishensatelier.com

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    33 min
  • Growth Strategies: Retirements Spark Opportunity
    Aug 21 2024

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    This episode features Dr. Matthew Mintz, who shares his journey from academia to running a successful "concierge" practice. Positioned as a DPC and concierge practice, it offers practical insights on practice-building, marketing, and business strategies.

    Key Points:

    • Transition from academic medicine to private practice
    • Market analysis and positioning for concierge/DPC models
    • Importance of having a clear practice vision
    • Boots on the ground marketing techniques
    • Networking for patient acquisition and business skill development
    • Strategies for growing patient panels:
      • Connecting with retiring doctors
      • Outreach to specialists for referrals
      • In-Person Events

    This episode is for you if:

    • You're considering transitioning to a DPC or concierge model
    • You're looking to grow your existing DPC/concierge practice
    • You want practical, experience-based marketing advice
    • You're interested in non-traditional patient acquisition strategies
    • You need guidance on developing business skills as a physician/doctor
    • You're seeking insights on practice branding and positioning

    Listeners will gain actionable strategies from Dr. Mintz's successes and challenges in building his concierge practice, with a focus on market-specific approaches and personal networking.

    Learn More about Dr. Mintz at:
    Matthew L. Mintz, MD, FACP
    www.drmintz.com
    Instagram: @matthewmintzmd
    Located in Rockville, MD

    The Kli'nishen's Atelier
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    www.theklinishensatelier.com

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    40 min