The Local Business Show

Di: Seth Greene
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  • Riassunto

  • The Local Business Podcast brings together some of the best local business minds. Seth Greene has started multiple successful small businesses and is the nation’s foremost authority on growing small/local businesses with direct response marketing podcasts. On the show, Seth Greene and his team of co-hosts (who are local business marketing experts in their own right) will interview small business owners and other experts to share inspiring stories of how they started their local business, how they serve their local business clients, how they grow their local business, and how you can too.
    Copyright 2021 The Local Business Show, Seth Greene. All Rights Reserved.
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Economia Leadership Marketing
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Episodi
  • Ep 32: An Agency Focusing On Customized Quality Marketing For It’s Clients

    Ep 32: An Agency Focusing On Customized Quality Marketing For It’s Clients
    Jan 19 2022
      An Agency Focusing On Customized Quality Marketing For It’s Clients Welcome to episode 32 of The Local Business Show. In this episode Chris Richmond sits down with Sumiti Gupta and they discuss her position at The Design Thinking Agency and how she approaches working with clients, many of whom are small businesses who do not have much experience in “the digital world”. Sumiti is the Digital Marketing Manager at The Design Thinking Agency in Brantford, Ontario. She was quickly promoted from that position from being the Digital Marketing Specialist. The Design Thinking Agency is a marketing agency that values ‘creativity through insight’. At their core, they deliver validated and insightful ideas that drive results - Brand, Web, Digital and Print. The world is changing, the world is mobile. It’s fast, and audiences won’t listen to what you say unless it matters to them at that very moment. This is why they believe that to compete, you need strong creative built on a foundation of true insight. This is why Sumiti, and The Design Thinking Agency, believe that to create effective advertising, you need to find out all the facts and not rest on assumptions.   Here are some highlights from the episode: Information about Sumiti’s background and the work she does at her marketing agency as the Digital Marketing Specialist. How exploring the “digital world” is still a new phenomenon for small businesses and the implications of that reality. Insights into Facebook Shop and Instagram Shop, services that many people are not aware of. How to talk to clients who are afraid or nervous about the changes inherent in moving into the “digital age”. Advice for small businesses who are working with a marketing agency, maybe for the first time. Why it’s important to stress the realities of SEO optimization, such as the amount of time it takes to start seeing results.      Links: https://designthinking.agency   Connect with Sumiti & Design Thinking: LinkedIn: https://www.linkedin.com/in/sumitigupta/ Facebook: https://www.facebook.com/thedesignthinkingagency Twitter: https://twitter.com/dt_agency Instagram: https://www.instagram.com/thedesignthinkingagency/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    12 min
  • Ep 31: Effectively Marketing Your Content For Results

    Ep 31: Effectively Marketing Your Content For Results
    Jan 12 2022
      Effectively Marketing Your Content For Results   Welcome to episode 30 of The Local Business Show. In this episode Chris Richmond sits down with Stacey DeStantis and they discuss how she approaches creating content for clients so as to market their business. Stacey the Content Marketing Manager for Honeypot Marketing. She is an avid reader and has always been fascinated with the way words can inspire and spark emotion. She started her career in film and television production, developing her skills even further using different mediums to tell messages and stories. Throughout her career, she has mastered and grown a passion for not only storytelling but developing authentic messages that drive users to act. The best thing about her job is the variety of the work she does and the ability to inspire other team members to create unique and creative campaigns.   Here are some highlights from the episode: A little bit of Stacey’s background and what she does at Honeypot Marketing. The type of clients she works with as the Content Marketing Manager.  The ways to interact with new clients so as to get to know them best for content creations.  How Stacey helps clients with their ideas, does she use their ideas or run with some of her own? How Stacey uses data in her creative work. How do you handle a client that wants certain types of client but doesn’t have the budget to create it. How to approach different outlets for your content, which ones are best in different situations?   Links: https://honeypotmarketing.com/  Connect with Stacey: LinkedIn: https://www.linkedin.com/in/staceydesantis/ Twitter: https://twitter.com/staceyDeSantis Instagram: https://www.instagram.com/stacey_desantis/   Learn more about your ad choices. Visit megaphone.fm/adchoices
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    13 min
  • Ep 30: How Abacus Partners With Companies To Take Their Marketing To The Next Level

    Ep 30: How Abacus Partners With Companies To Take Their Marketing To The Next Level
    Jan 5 2022
      Welcome to episode 30 of The Local Business Show. In this episode Chris Richmond sits down with Dr. Biz Davis and they discuss the work he does with Abacus Agency, where he partners with clients to take their creative marketing to the next level. Biz is a self described “guy that does marketing”. He is the Marketing Manager for the Abacus Agency. For a long time he worked in the music business helping to grow venues, festivals and artists and is now at Abacus, an agency that builds brands through better creative.   Here are some highlights from the episode: Information about Biz’s background and what he does now at Abacus. How Abacus doesn’t have clients they have partners, they don’t make funnels they create flywheels. How Biz gives creative advice through data. How Biz talks with his customers to decide what’s coming next and how he builds a long lasting relationship with each clients. Why is it that brands are built after your sale. What it takes to successfully build a brand. How people’s relationship with a brand has nothing to do with their marketing compared to their relationship with the product and community involvement.   Links: https://www.behance.net/bizdavis   Connect with Biz & Abacus: LinkedIn: https://www.linkedin.com/in/bizdavis/ Twitter: http://twitter.com/agencyabacus Instagram: https://www.instagram.com/biz_davis/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices
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    13 min

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