The Move

Di: Unlock Health
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  • Riassunto

  • As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful. So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing? Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
    2024-present
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Economia Igiene e vita sana Marketing
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Episodi
  • The Move in Building a Professional Network with Joy Sutton

    The Move in Building a Professional Network with Joy Sutton
    Dec 18 2024
    In this episode, Larry Williams speaks with Joy Sutton, VP of Brand and Communications at American Addiction Centers. Joy shares her insightful perspective on networking, emphasizing the importance of forming genuine relationships, embracing life changes, and listening thoughtfully. She recounts her career journey from TV reporting to healthcare marketing, and offers actionable advice on how to build impactful connections. Key takeaways include focusing on relationships over transactions, staying open to new opportunities, and remembering personal details to establish trust. Joy also discusses her dynamic roles in the Black and Missing Foundation and her podcasting endeavors, highlighting the profound influence of authentic networking on career growth and personal fulfillment. 00:00 Introduction and Personal Insights 01:27 The Power of Networking 03:21 Meet Joy Sutton 04:43 Joy's Career Journey 08:00 Embracing Change and Overcoming Fear 12:01 Building Authentic Relationships 18:00 Listening and Seizing Opportunities 26:02 Building Genuine Relationships 26:49 The Power of Positive Interactions 28:25 Staying Connected Authentically 32:13 Networking Within Your Organization 33:34 Avoiding Common Networking Mistakes 39:42 Embracing Change and Opportunities 40:37 Reflecting on Past Advice 45:11 Joy Sutton's Current Projects 47:11 Key Takeaways and Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 min
  • The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover

    The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover
    Dec 10 2024
    In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan. Kristen shares her unique perspective on the importance of aligning marketing promises with operational realities, shaped by her professional journey and personal experiences as a parent of a medically complex child. She emphasizes operational intelligence, which involves deeply understanding the patient's journey and collaborating across departments. Kristen reveals how mapping customer journeys and immersing marketers in operational activities, such as call centers, can ensure that marketing campaigns truly reflect the patient experience. The episode also highlights the importance of open communication and collaboration with operational teams and adapting marketing strategies based on real patient feedback. 00:00 Introduction to Aligning Marketing with Patient Journeys 01:00 Meet Kristen Cover: Navigating Healthcare Marketing 02:32 Understanding Operational Intelligence 04:26 Kristen's Personal and Professional Journey 08:26 The Importance of Call Centers in Healthcare Marketing 11:58 Collaborating Across Departments 23:33 Leveraging Data and AI in Healthcare 25:53 Final Thoughts and Advice Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 min
  • The Move in Healthcare Marketing to GenX

    The Move in Healthcare Marketing to GenX
    Dec 3 2024
    In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target different generations. The conversation covers the importance of tailoring content to generational needs and life stages, the necessity of seamless digital experiences, and leveraging social proof through reviews and testimonials. Alan also touches on the impact of AI in healthcare and offers career advice on embracing opportunities. 00:00 Introduction and Special Guest Introduction 03:50 Alan Shoebridge's Career Journey 06:34 Importance of Generational Marketing in Healthcare 07:38 Targeting Gen X and Millennials 09:31 Maintaining a Cohesive Brand Across Generations 13:42 Adapting to Technological Changes in Communication 18:58 Leveraging AI in Healthcare 22:52 The Role of Social Media in Healthcare Marketing 33:13 Final Advice and Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 min

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