How do you showcase your personality in your wedding business without feeling unprofessional? In this episode, I’m joined by Andrea Shah, a website copywriter for wedding pros, to tackle that exact question.

We dive into why showing off your personality is key to building trust and connection with potential clients—especially Millennials and Gen Z couples who are all about personal connections with their vendors.

Andrea shares practical strategies that help you highlight your unique self in a way that feels authentic and resonates with your ideal clients. We’ll talk about balancing personal stories without oversharing, using humor and storytelling, and making your “About” page work harder to attract the right couples.

We also break down some common misconceptions around professionalism and why being yourself doesn’t mean you have to be stiff or formal.

You’ll learn how to use your voice, your quirks, and even pop culture references to stand out in a crowded market. If you want to attract the right clients by simply being yourself, this episode is for you!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/289

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

Listen as I pull back the curtain on these secrets at https://evolveyourweddingbusiness.com/secret

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars