Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej’s insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence.

The nootropic brand Thesis is known for its science-backed product customization, leveraging its personalized approach to thrive in the competitive wellness market. However, could strategic optimizations in its online marketing lead to more significant growth for this company?

Matej Draksler delves into this by identifying key areas of improvement on Thesis' website, from leveraging social proof on landing pages to the strategic use of customer reviews and educational content. The discussion centers on essential website optimizations as Matej reveals his thoughts on personalizing solutions with quizzes. He emphasizes the often-underestimated power of tailored experiences in converting prospects into loyal customers. Matej’s approach emphasizes the significance of maintaining a robust paid media strategy and warns against the potential pitfalls of reducing ad spend, which could negatively impact long-term growth.

In this episode of The Winning Strategy podcast, Lucian Armasu chats with Matej Draksler, COO of AdsLux, to discuss how strategic adjustments in digital marketing can lead to unprecedented growth. Using the nootropics company Thesis as a case study, Matej delves into strategies for boosting customer engagement, optimizing websites for conversion, and utilizing organic content to bolster your brand’s reach.

Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej’s insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence.

Behind every thriving brand is a winning strategy. The growth potential for a company like Plant People is immense, especially with its unique line of plant-based gummy supplements. What strategies can help this company scale its operations and reach even more customers?

In this case study, Matej Draksler, a growth strategist for e-commerce brands, peels back the layers of Plant People's market domination in the gummy supplement arena. He highlights the brand’s unique positioning — using 100% real and research-backed ingredients, which resonates with a growing trend towards holistic health solutions. Matej emphasizes the importance of clear and compelling product messaging. By integrating authenticity into marketing, such as showcasing third-party lab testing, health brands can heighten customer trust and loyalty. Additionally, he stresses the significance of strategic pricing, subscription models, and maximizing the Average Order Value (AOV) to scale. Whether exploring new channels or enhancing existing strategies, his approach highlights the significance of customer testimonials, comparison ads, and data-driven testing in refining your marketing strategies.

In this episode of The Winning Strategy podcast, Lucian Armasu chats with Matej Draksler, COO of AdsLux, about scaling a wellness brand. Together, they dissect the growth strategies for a seven-figure gummy supplement brand, Plant People, and explore the potential for further scaling its operations. Tune in for tips on refining your marketing campaigns, enhancing your product offerings, and improving your positioning to amplify growth and increase customer retention.

John Komarek is the Founder and Director of Pixelter, which specializes in growing online sales for e-commerce sites by making their store a better salesperson and creating exceptional shopping experiences. With a proven track record of helping over 100 e-commerce brands generate over $217 million in sales, John's extensive work has supported many companies, from fast-growing startups fueled by Shark Tank to established multinational entities. John explores innovative uses of AI in marketing, including copy and image generation, to enhance customer engagement and conversion rates. His expertise in developing detailed buyer personas and using AI for feedback and skill training makes him a leading figure in leveraging technology for business growth.

Behind every thriving e-commerce brand lies a secret weapon: the ability to harness cutting-edge technology to revolutionize marketing strategies. What if there was a way to pinpoint customer desires, tailor experiences, and maximize revenue without the usual trial and error? How can you leverage AI's unprecedented analytic and creative capacities to redefine marketing and achieve remarkable growth?

Marketing guru John Komarek is at the forefront of integrating AI technologies to optimize the shopping experience for e-commerce brands. John shares insights on how AI has transformed copy and photo generation processes, particularly through tools like ChatGPT and Midjourney. By creating multiple variants of landing pages and utilizing sophisticated A/B testing, John and his team have managed to tailor experiences for diverse buyer personas, enhancing customer engagement and boosting sales. As AI technology evolves, John’s approach provides a roadmap for transforming these advancements into more innovative strategies and improved marketing outcomes, enabling you to implement similar techniques in your business.

In this episode of The Winning Strategy podcast, Lucian Armasu chats with John Komarek, Founder and Director of Pixelter, about utilizing AI for marketing optimization. John demystifies the intricate processes behind AI-driven copy and image generation, provides insights into developing and refining buyer personas, and reveals his approach to collecting data and intelligently feeding it into AI systems to craft compelling marketing messages.