It’s time to take a deep dive into the future of retail and what that means for your eCommerce store.

With nearly 30 years under his belt, Tim Fairs brings invaluable insights from his experience with top brands like ProCook, Virgin, Clinton's, Currys and Sainsbury's.

Together, Richard and Tim tackle persistent customer experience issues — from the frustration of encountering unhelpful store staff pushing unnecessary products to the importance of a knowledgeable and motivated team.

They explore how in-store experiences could be vastly improved by integrating the advantages of online shopping, including personalised customer journeys and real-time product information through QR codes.

Tim shares intriguing stories about rebranding initiatives for PC World and Currys that revolutionised their sales and customer perception. Listeners will also hear about the evolving dynamics of in-store and online retail, especially against the backdrop of COVID-19.

Finally, Tim reveals actionable strategies to enhance conversion rates and personalise customer interactions, ensuring a seamless and engaging retail experience across all channels.

Tune in to gain a wealth of knowledge from Tim Fairs on creating impactful, customer-centric retail experiences and staying ahead in the ever-changing world of eCommerce. Don’t miss out on this thought-provoking episode packed with professional insights and practical advice!

Topics Covered:

00:00 - Richard chats with Tim Fairs on UK high street trends, in-store experiences and brand strategies

05:39 - Change in buyer behaviour

08:07 - Taking cinema breaks resets the busy mind effectively

10:59 - Differentiate store experience, staff expertise and online presence

15:51 - Combine online benefits and immersive in-store experiences.

18:59 - QR codes enhance in-store experience with information

26:18 - Restarted brand focusing on post-purchase customer experience

33:18 - Ensure product availability, delivery and finance options

35:53 - Retail and eCommerce conversions differ vastly; improve usability

41:57 - ProCook steak knives essential for Sunday dinner

45:20 - Out-of-town retailers return to central high street

47:01 - Merge online and in-store shopping benefits seamlessly

49:32 - Book recommendations

A brand on a pioneering mission to eliminate one billion plastic cleaning tools from landfills by 2030.

In this episode, Richard is joined by Sylvia Sigrist, Head of Marketing at Seep, a plastic free and biodegradable household green cleaning business. Listen to this podcast as Sylvia shares her incredible journey from working with multinationals to thriving in start-ups and her strategies that propelled Seep's impressive growth.

From leveraging digital marketing to building a dedicated online community, they explore the keys to balancing retail expansion with sustainable goals. Plus, they discuss the challenges and triumphs of running an eCommerce brand in a competitive market.

Don't miss out on valuable insights and practical advice that can help your business shine. And be sure to stick around for a special discount offer on SEEP products. Subscribe now and stay tuned for an inspiring conversation!

Topics Covered:

00:00 - Silvia’s experience in eCommerce

05:18 - Appreciation for well-packaged delivery aligning ethos

07:32 - Young brand breaking into competitive eco market

10:30 - Strong social following and loyal customer base advantage

12:41 - Sylvia, branding process lengthy, working with agency

16:05 - Investing in creative testing, social channels and influencer gifting

21:56 - Customer-generated content lacks quality for advertisements

23:02 - Small influencers support small businesses and great content collaboration

26:53 - Shifting from a points-based loyalty to referral program

30:55 - Discussing AB testing, segmentation and results in marketing

35:01 - Multichannel strategy and growth pose significant challenges

36:41 - How to focus on priorities

39:23 - Excited about brand success and book recommendations

Sexual wellness. A topic we should all get behind. Sex and pleasure isn’t shameful and that’s why Skins Sexual Health is on a mission to de-stigmatise this topic.

Lucy Robinson, Head of Marketing at Skin Sexual Health and Creative Conceptions, sits down with our CEO to discuss their monumental growth and how they are navigating the multifaceted landscape of B2B and B2C marketing.

In this episode, we explore the art of leveraging TikTok for brand visibility, the transformative power of SEO and the strategic importance of understanding cultural nuances in global markets.

Lucy shares how Creative Conceptions has seen remarkable growth through a well-planned SEO strategy, and how they tackled marketing challenges, particularly in regions with diverse cultural attitudes toward sexual wellness.

We also discuss effective partnerships, the significance of industry events, and the evolving acceptance of sexual wellness products in mainstream markets. Lucy offers practical advice on creating engaging content and staying ahead of trends.

This podcast is a pleasurable one. One that may make you cringe if you listen to it with your parents.

Topics Covered:

00:24 - TikTok, SEO and growth strategies in sexual health

05:59 - Understanding cultural differences to avoid marketing mistakes

12:09 - Overhauled navigation, added categories and subcategories for condoms, lubes, and toys

15:25 - The most fun campaign Lucy has worked on

17:13 - A fun female-empowerment brunch event and became the first brand involved, hosting a bingo game.

22:13 - TikTok is preferred over Google for searches due to its even playing field, as Google results require extensive optimisation and established authority

25:58 - Using TikTok trends, the agency generates ideas for SEO and digital PR, leveraging trending content to create stories for other platforms and outreach to journalists

29:42 - SEO is a cost-effective way to increase site traffic and revenue, essential for any eCommerce presence

30:36 - Success in SEO can be due to experience or pure luck, depending on industry competitiveness and keyword use

34:08 - Podcast recommendation