Authenticity. It can be the difference between a thriving business and losing your audience. Gone are the days when having a good enough product was enough to drive growth, and with so much competition out there, having a brand that people believe in is non-negotiable.

In this episode of All About Business, James Reed sits down with father-daughter duo Molly and Phillip King of Ireland’s family-run festival, OtherVoices.

Starting in a tiny church in Dingle, it grew to become a hotly-anticipated event. It’s hosted some of the biggest names in music, including Kate Tempest, Arlo Parks and Amy Winehouse and is now watched by millions across the globe.

They explore the ins and outs of working with family, how to use digital media to build a brand and, despite massive growth, how they’ve managed to stray true to their original vision.

Timestamps

01:55- Family Dynamics in Business

02:27- Building an Authentic Brand

03:57- The Role of Culture and Trust

08:23- The Evolution of Other Voices

10:35- The Digital Transformation

14:33- The Growth of Other Voices

20:39- Maintaining the Core Ethos

23:32- Navigating the Pandemic

24:30- The Birth of Other Voices Courage

25:21- Live Performances in Iconic Locations

26:51- Challenges and Triumphs in the Music Industry

28:59- Spotting and Nurturing Talent

33:13- The Unique Experience of Performing in Dingle

38:04- Ireland's Edge: Bridging Art and Science

42:18- Quickfire Round

45:47- Conclusion and Farewell

Watch Other Voices live on YouTube

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All About Business is brought to you by Reed Global. Learn more at: www.reed.com

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a podcast to get your elevate your brand, visit Flamingo-media.co.uk