Authenticity. It can be the difference between a thriving business and losing your audience. Gone are the days when having a good enough product was enough to drive growth, and with so much competition out there, having a brand that people believe in is non-negotiable.

In this episode of All About Business, James Reed sits down with father-daughter duo Molly and Phillip King of Ireland’s family-run festival, OtherVoices.

Starting in a tiny church in Dingle, it grew to become a hotly-anticipated event. It’s hosted some of the biggest names in music, including Kate Tempest, Arlo Parks and Amy Winehouse and is now watched by millions across the globe.

They explore the ins and outs of working with family, how to use digital media to build a brand and, despite massive growth, how they’ve managed to stray true to their original vision.

Timestamps

01:55- Family Dynamics in Business

02:27- Building an Authentic Brand

03:57- The Role of Culture and Trust

08:23- The Evolution of Other Voices

10:35- The Digital Transformation

14:33- The Growth of Other Voices

20:39- Maintaining the Core Ethos

23:32- Navigating the Pandemic

24:30- The Birth of Other Voices Courage

25:21- Live Performances in Iconic Locations

26:51- Challenges and Triumphs in the Music Industry

28:59- Spotting and Nurturing Talent

33:13- The Unique Experience of Performing in Dingle

38:04- Ireland's Edge: Bridging Art and Science

42:18- Quickfire Round

45:47- Conclusion and Farewell

Watch Other Voices live on YouTube

Follow Other Voices on Instagram

Follow Other Voices on Tik-Tok

Follow James Reed on LinkedIn

Find a creative job you love

Find out about the Big Give Christmas Challenge

All About Business is brought to you by Reed Global. Learn more at: www.reed.com

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a podcast to get your elevate your brand, visit Flamingo-media.co.uk

One thing that’s on pretty much every business owner's mind is the advent of AI, what it means for your business, and how you can use it to get ahead of your competitors.

But AI is only one piece of the digital business puzzle…

In this episode of All About Business, James Reed CBE speaks to Oli Green, a trailblazing entrepreneur who has started and acquired multiple businesses across the digital landscape.

He reveals the key areas every business should be focusing on when it comes to digitisation and explains why he was able to raise a substantial amount of funding in just a few short weeks.

About the guest

Oli Green is CEO of Brave Bison, a digital advertising and technology services company. Brave Bison bought Social Chain in 2023, a social media agency founded by Steven Bartlett that has worked for global brands such as KFC and LinkedIn. Oli is also Chairman of Tangent, a company that helps enterprises build future ready digital experiences, products and capabilities with a focus on People, Planet and Purpose.

02:21 Digital First Approach

03:18 Emerging Trends in AI

04:47 Challenges in Recruiting AI Talent

06:45 Improving Digital Experiences

08:46 Social Media Strategies

09:55 Brave Bison's Four Divisions

17:18 Acquisition Strategies

24:36 Integration Challenges

29:18 Working with Family

37:41 Public Company Benefits

40:19 Conclusion and Future Vision

Connect with Oli on LinkedIn

Follow Brave Bison on LinkedIn

Follow James Reed on LinkedIn

All About Business is brought to you by Reed Global. Learn more at: www.reed.com

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a podcast to get your elevate your brand, visit Flamingo-media.co.uk

At a time when consumers are fed up of ads (and advertisers), how can you connect with your target customers and stop them hitting the ‘skip now’ button?

In this episode of All About Business, James Reed is joined by award-winning director and veteran ad-man Paul Weiland OBE. He’ll share how some of Britain’s most well-loved ads were created, how to navigate the often tricky client/agency relationship and answers the question every marketer wants to know: how to create a profit-growing campaign everybody loves.

Paul is a writer, producer and director whose credits include Blackadder and Mr Bean.

He’s also directed 1000s of popular TV ads, most notably, the Gary Lineker Walkers ads.

In 2015, he received an OBE for his services to advertising and the creative industries.

02:24- Paul's Journey into Advertising

05:33- Early Career and Breakthroughs

09:01- Directing Commercials and Building a Reputation

20:14- The Walkers Crisps Campaign

25:47- Celebrity Endorsements in Walker's Ads

26:09- The Power Struggle with Supermarkets

28:15- What Makes a Good Client?

29:58- The Evolution of the Gary Lineker Campaign

31:58- The Importance of Continuity in Advertising

36:10- The Changing Landscape of Advertising

42:06- From Ads to Feature Films

45:11- Advice for the Next Generation

48:19- Reflections and Future Outlook

Discover how to connect with your customers online with our Digital Marketing Course

Interested in watching one of Paul’s movies? Check them out here

Follow James on LinkedIn

Watch the hand-built by robots ad: https://www.youtube.com/watch?v=-fXV6KzhBbM

Watch the infamous Gary Lineker ad: https://www.youtube.com/watch?v=SuKgMSUU6-c

All About Business is brought to you by Reed Global. Learn more at: www.reed.com

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a podcast to get your elevate your brand, visit Flamingo-media.co.uk