Account-Based Marketing

Di: Momentum ITSMA
  • Riassunto

  • Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com
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  • Ep.68 Roche: Passion, personalization and the future of account-based experiences
    Dec 19 2024

    In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

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    29 min
  • Ep.67 Riverbed: Bridging the global-regional marketing divide
    Sep 30 2024

    In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?

    Becks Powell, Senior Marketing Manager, Riverbed

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    25 min
  • Ep.66 Building strategic partnerships with CxOs
    Sep 3 2024

    In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.

    Craig Walker, former SVP, Salesforce and Global CIO, Shell

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    38 min

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