In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?

Becks Powell, Senior Marketing Manager, Riverbed

In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.

Craig Walker, former SVP, Salesforce and Global CIO, Shell

In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.

In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.

In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and
Adam Bennington as they explore recent tectonic shifts in marketing approaches and
dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running
study of enterprise buying behaviors.

This episode reveals how organizations are increasingly shifting their focus from broad
market tactics to deeply personalized, client-centric strategies. From integrating
generative AI to enhancing customer relationships, the discussion delves into practical
ways ABM is reshaping the business landscape. Our experts offer invaluable
perspectives and advanced tactics to keep you ahead of the curve. Tune in to enhance
your understanding of ABM in 2024 and discover how these insights can help you and
your clients succeed.

Dr Charles Doyle, a three-time Chief Marketing Officer, shares why client needs are a critical cornerstone to an effective growth strategy.

Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences. In this episode, Jerid Lydic from Pfizer draws on his 25 years of experience to offer battle-tested strategies for winning a greater share of your most valuable customers.