Big Spoon Roasters was founded by husband-and-wife team Mark and Megan Overbay. The duo shared a love for nut butter: Mark, having spent time as a Peace Corps Volunteer in Zimbabwe, originally learned how to hand-make his favorite food, peanut butter, while living abroad, and Megan's experience as an endurance athlete led her to craft her own nutrient-dense nut butter bars that both tasted good and fueled her training.

Big Spoon Roasters is a small-batch food company handcrafting innovative, wholesome nut butters and bars with thoughtfully sourced ingredients in Hillsborough, North Carolina. Operating since 2011, Big Spoon Roasters is proudly independently owned and operated.

IG bigspoonroasters | bigspoonroasters.com

Find Me:

IG + TikTok citrusdiaries.studio

citrusdiaries.com | hello@citrusdiaries.com

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Jane Coxwell is a globally trained chef and the founder of OKO, with a career that spans cooking in the South of France and Southeast Asia to more than a decade as Diane von Furstenberg’s private chef and head chef aboard the super yacht Eos.

Known for her elegant, vibrant approach to real food, Jane began creating fresh vegetable blends to help a close friend nourish herself through health challenges. Those recipes became the foundation of OKO. Today, Jane brings her deep culinary expertise to crafting organic, chef-developed vegetable blends that make eating more vegetables effortless, flavorful, and deeply satisfying.

OKO is a chef-founded food company dedicated to making healthy, plant-based eating effortless and delicious. Its fresh, organic vegetable blends are crafted to be vibrantly flavorful and endlessly versatile—ready to scoop, sauce, dip, or stir into meals with no prep required.

IG okofoodco | okofood.com

Find Me:

IG + TikTok citrusdiaries.studio

citrusdiaries.com | hello@citrusdiaries.com

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Intro: Importance of fair sourcing + ethical pay in the coca industry as we ramp up for Valentine's Day

Taza co-founder and CEO Alex Whitmore took his first bite of stone ground chocolate while traveling in Oaxaca, Mexico. Inspired by its rustic intensity, he learned to hand-carve granite millstones and built the Taza Chocolate factory back home in Somerville, Massachusetts with his wife, co-founder Kathleen Fulton in 2005.

IG tazachocolate | tazachocolate.com

Haylee Jordan of FABRIC

FABRIC is a premium, THC-infused Aussie Hop Fizz. We’re here to spark creativity, bring people together, and create meaningful social impact where we can. We like to say we’re on a mission to unf*ck tomorrow, because the world’s on fire. We give 2% to mental health initiatives and work to marry profit and purpose.

Haylee brings over a decade of brand strategy and identity design to her newest venture: co-founding a CPG brand with two fellow founders that marries profit and purpose.

IG drinkfabric | drinkfabric.com

Find Me:

IG + TikTok citrusdiaries.studio

citrusdiaries.com | hello@citrusdiaries.com

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Jessica Hamel has never played by the rules—whether running ultramarathons, racing sailboats, or shaking up the food world. Now, with PlantChi, she’s ditching the wellness fuss and making nutrition effortless, rebellious, and straight-up good.

PlantChi is a middle finger to complicated wellness trends, a love letter to nature, and an open invitation to embrace what’s real. PlantChi is a line of seasonings with benefits. We take nutrient-dense superseeds and pair them with craveable ingredients like nutritional yeast and seaweed to create toppings that let you sprinkle in a little wellness without turning your life upside down.

what we chat about:

• You’ve gone from ultramarathons and sailboat racing to building food brands—what through-line connects all of those chapters, and how did that mindset shape PlantChi?

• PlantChi leans into “ritual over routine.” What does that distinction mean to you, and how can food rituals help people actually stick with healthier habits?

IG plantchi.life | plantchi.life

Find Me:

IG + TikTok citrusdiaries.studio

citrusdiaries.com | hello@citrusdiaries.com

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Ben Jacobsen is the founder of Jacobsen Salt Co., the Oregon-based artisan salt company he started in 2011 to bring world-class sea salt to American kitchens. After studying and working in Scandinavia, where he first discovered the transformative impact of high-quality finishing salts, Ben returned to Oregon and spent years experimenting with sea water from dozens of Pacific Northwest sites before settling on Netarts Bay for its uniquely bright salinity.

Under his leadership, Jacobsen Salt Co. became the first company in the Pacific Northwest to revive traditional salt harvesting, combining meticulous sourcing and small-batch techniques to create salts noted for their delicate crunch and pure briny flavor.

IG jacobsensaltco | jacobsensalt.com

Find Me:

IG + TikTok citrusdiaries.studio

citrusdiaries.com | hello@citrusdiaries.com

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Guittard Chocolate Company is a historic American chocolate maker founded in 1868 by French immigrant Étienne Guittard during the California Gold Rush. What began as a small San Francisco shop quickly grew into a respected confectionery business, and today Guittard stands as the oldest continuously family-owned and operated chocolate company in the United States, now based in Burlingame, California and led by fourth and fifth-generation family members.

what we chat about:

• As CMO, you oversee both marketing and brand development. How do you balance honoring Guittard’s long history with innovating to stay relevant in today’s chocolate market?

• Guittard is known for working closely with both professional chefs and home bakers. How does this dual focus influence your marketing strategies and product development?

IG guittard.chocolate | guittard.com

Find Me:

IG + TikTok citrusdiaries.studio

citrusdiaries.com | hello@citrusdiaries.com

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Vincent Ricchiuti of Enzo’s Table

As the fourth generation of his Italian-American farming family, Vincent Ricchiuti was naturally drawn to the family business. A native of Fresno, CA, he spent his formative years working alongside his father and grandfather in the family’s diversified agricultural business.

For more than a century, the Ricchiuti Family has diligently worked the land in California’s fertile San Joaquin Valley with a goal to sustainably grow, produce, and harvest premium fruit, nuts, and more recently, estate grown award-winning ENZO Organic Extra Virgin Olive Oil.

IG enzos.table | enzostable.com

Intro Segment: Loonen’s Launch 💧

Meet Loonen. The cleanest, most transparent bottled water on earth.

The brand comes from Clara Sieg, a venture investor turned founder who spent years backing category-defining consumer brands and realized water, the most basic product in our lives, was still the least transparent. She built Loonen with operator David Kimmell (ex-Spindrift) to bring accountability and design integrity to the category.

Learn more in my chat with Clara!

Find Me:

IG + TikTok citrusdiaries.studio

citrusdiaries.com | hello@citrusdiaries.com

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Floura (Co-Founder + CEO); Jeni’s Splendid Ice Creams (Founder)

Jeni Britton is an American entrepreneur and New York Times best-selling author. She founded Jeni's Splendid Ice Creams in an Ohio farmers' market in 2002, transforming it from a small shop into a beloved national brand.

Underscoring her commitment to wellbeing and sustainability, Jeni's latest venture, Floura., reinvents fresh produce trimmings as delicious nutrient-dense food with the intent to help close the dietary fiber gap in America.

Kemma Kefalas, Yahoo’s Creative Lab Director

Just in time for the holidays, Yahoo & cult-favorite olive oil brand Graza are teaming up on a drop that gives a nod to the ultimate keyboard warriors in our lives: loud typers.

They debuted “Sssshhhhizzle” Keyboard Oil, a tongue-in-cheek holiday gift set celebrating the quirks of modern office culture—and the people who make the most noise while getting things done.

Hear more in my chat with Kemma!

Find Me:

IG + TikTok citrusdiaries.studio

citrusdiaries.com | hello@citrusdiaries.com

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr