In episode four of Salon Talk, we took a deep dive into the fascinating world of consumer buying patterns and explored the first four of twelve unique buyer types.

From the Value Shopper, who seeks the best bang for their buck, to the Impulse Buyer, who can't resist a good deal, we covered the motivations and behaviors that drive each type of shopper.

We also discussed how understanding these patterns can help salon owners and stylists tailor their services and marketing to attract and retain clients.

Join us for episode five as we continue our journey through the world of consumer buying patterns and uncover the next four types of buyers that every salon professional should know!

Unlock the secrets to boosting your salon's success by understanding the diverse mindsets of your clients!

In this must-watch podcast episode, we dive into the first four out of twelve unique buyer types, helping you, the ambitious salon owner or hairstylist, tailor your marketing strategies to attract and grow your salon store. 💇️💈

- The Savings and Sales Buyer: Learn how to attract clients who can't resist a great deal or discount.
- The Recommendation Buyer: Discover the power of your words.
- The What's New Buyer: Keep up with the latest trends and innovations in the beauty industry to cater to clients seeking fresh and exciting services.
- The Proven Results Buyer: Build trust and credibility by listening to the masses.

With this game-changing knowledge, you'll be equipped to take your salon to new heights! 🚀

Interested in becoming a sponsor and reaching a passionate audience of salon professionals? Email SalonTalkWithNancy@gmail.com with "Potential Sponsor" in the subject line for more information.

Don't miss out on this opportunity to supercharge your salon's growth – tune in now! 🎧 if you enjoyed this episode, please make sure you subscribe and share😊

Nancy and Kristi engaged in a casual conversation about their pets and podcast before delving into a discussion about Kristi's concept of the 12 types of buyers in the salon industry. They explored various buyer personalities, strategies for engaging different customer types, and the importance of understanding these distinctions to improve retail sales and customer service in salons. The conversation concluded with a focus on the significance of reward programs, self-awareness in buying habits, and promoting Kristi's online course and Nancy's podcast.
Kristi and Nancy discussed the importance of treating every customer with 5-star service, regardless of their spending level. They agreed that this approach sets a salon apart and creates a positive experience for all clients. They also touched on the topic of loyalty programs, emphasizing that these can be a powerful tool to appreciate and retain customers. However, they noted that many salons have reward programs that go unnoticed by their clients, suggesting that these programs need to be actively promoted and maintained to be effective.

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