In this insightful episode of the Sunny Side Up podcast, I’m joined by Aaron Erickson, the owner of Solar Symphony, with over 12 years of experience in the solar industry. Aaron takes us on a journey through his early days of installing solar panels, the challenges of navigating California’s regulatory landscape, and his innovative approach to solving common industry pain points.

We dive into the impacts of NEM 3.0, the evolving demands of solar energy systems, and how Aaron's inventive new product—SoulStrut—integrates aesthetics, functionality, and efficiency into solar roofing and shade structures. If you’re curious about where the solar industry is headed or looking for inspiration to innovate, this is a must-listen episode!

[1:00] – Meet Aaron Erickson: From construction to solar innovator.

[3:15] – Starting Solar Symphony: Lessons learned on the job and the solar coaster.

[7:20] – The challenges of regulatory compliance in the solar industry.

[12:45] – Breaking down NEM 3.0 and its impact on solar with batteries in California.

[18:10] – Balancing aesthetics, functionality, and efficiency in solar installations.

[22:30] – Introducing SoulStrut: Revolutionizing solar roofing and shade structures.

[30:15] – The future of solar: electrification, innovation, and solving for load-demand gaps.

[35:40] – Aaron's vision for solving rooftop solar challenges on large commercial buildings.

• Solar Symphony Website: www.solarsymphony.com
• SoulStrut Roofing & Shade Structures: www.soulstrut.com
• Contact SoulStrut: Call 760-300-4141

Thank you for joining us on this episode of Sunny Side Up! Aaron Erickson’s dedication to solving complex challenges and driving innovation in the solar industry is inspiring. Whether you're a homeowner, a solar professional, or an innovator looking for fresh ideas, this episode is packed with valuable insights.

If you enjoyed this episode, please share it with your network, leave a review, and subscribe for more inspiring conversations. Let’s keep pushing the boundaries of what solar energy can achieve!