In this insightful episode of the Sunny Side Up podcast, I’m joined by Aaron Erickson, the owner of Solar Symphony, with over 12 years of experience in the solar industry. Aaron takes us on a journey through his early days of installing solar panels, the challenges of navigating California’s regulatory landscape, and his innovative approach to solving common industry pain points.

We dive into the impacts of NEM 3.0, the evolving demands of solar energy systems, and how Aaron's inventive new product—SoulStrut—integrates aesthetics, functionality, and efficiency into solar roofing and shade structures. If you’re curious about where the solar industry is headed or looking for inspiration to innovate, this is a must-listen episode!

[1:00] – Meet Aaron Erickson: From construction to solar innovator.

[3:15] – Starting Solar Symphony: Lessons learned on the job and the solar coaster.

[7:20] – The challenges of regulatory compliance in the solar industry.

[12:45] – Breaking down NEM 3.0 and its impact on solar with batteries in California.

[18:10] – Balancing aesthetics, functionality, and efficiency in solar installations.

[22:30] – Introducing SoulStrut: Revolutionizing solar roofing and shade structures.

[30:15] – The future of solar: electrification, innovation, and solving for load-demand gaps.

[35:40] – Aaron's vision for solving rooftop solar challenges on large commercial buildings.

• Solar Symphony Website: www.solarsymphony.com
• SoulStrut Roofing & Shade Structures: www.soulstrut.com
• Contact SoulStrut: Call 760-300-4141

Thank you for joining us on this episode of Sunny Side Up! Aaron Erickson’s dedication to solving complex challenges and driving innovation in the solar industry is inspiring. Whether you're a homeowner, a solar professional, or an innovator looking for fresh ideas, this episode is packed with valuable insights.

If you enjoyed this episode, please share it with your network, leave a review, and subscribe for more inspiring conversations. Let’s keep pushing the boundaries of what solar energy can achieve!

In this episode of the Sunny Side Up podcast, I’m joined by the dynamic team behind DC Energy—a Southern California-based solar company making waves in the industry. Al, Joe, Daniel, and Alex share how their diverse experiences led them to form a company that prioritizes flexibility, innovation, and ethical practices.

We dive into the challenges of the solar industry, including the impact of policy changes like NEM 3.0, and explore how DC Energy is solving complex homeowner and business energy needs. From bundling solar with HVAC upgrades to offering tailored financing solutions, this team has created a model that empowers homeowners and reps alike. If you’re looking for insights on elevating your solar game, this episode is packed with practical takeaways and inspiring stories.

[1:00] – Meet the team from DC Energy and hear their origin story.

[2:45] – From Sunrun to Tesla to SunPower: The industry journey that shaped their vision.

[6:15] – Why flexibility matters: Tailoring solar, HVAC, and financing solutions for homeowners.

[10:30] – Tackling industry challenges: Addressing misinformation and rebuilding trust in solar.

[13:50] – Insights on NEM 3.0: How it’s reshaping the California solar market and beyond.

[20:45] – Supporting commercial clients: Tax incentives, demand charges, and customized energy solutions.

[27:00] – Building a better solar company: Training, growth, and setting a new industry standard.

• DC Energy Consulting Website: www.dcenergyconsulting.com
• Learn more about NEM 3.0 and solar policy changes: California Solar Resources
• Information on Pathway 2045: California’s Clean Energy Future

Thank you for tuning in to this episode of Sunny Side Up! DC Energy’s commitment to integrity, innovation, and customer-first solutions is paving the way for a brighter solar future. Whether you're a homeowner exploring energy options or a sales professional looking to join a growing, ethical team, DC Energy has something for you.

If you enjoyed this episode, don’t forget to rate, review, and share the podcast! Stay sunny, and we’ll catch you on the next episode.

In this episode of the Sunny Side Up Podcast, I had the pleasure of chatting with John Perkins, owner of Perk Solar, who has been working in the solar industry since 2005. We dive into his journey from being an electrician to becoming a pioneer in solar energy in California. John shares his experiences about the early days of solar, the evolution of products and materials, and how the industry has changed—particularly with the shift from Net Metering 2.0 to 3.0 in California. He also provides valuable insights into the challenges solar companies face today, especially with the new net metering regulations, and the rise of battery systems. Whether you’re a solar enthusiast or business owner, John’s deep industry knowledge and practical advice are invaluable!

Episode Highlights:

• [2:15] - How John got started in the solar industry and his early challenges in finding quality materials.
• [7:30] - The evolution of financing options for solar and how banks were initially slow to recognize the value.
• [14:45] - John explains the recent Net Metering 3.0 changes in California and why battery systems are now essential.
• [21:20] - The technology behind Tesla Powerwall 3 and how it’s revolutionizing battery storage and solar power.
• [29:12] - Tips for avoiding bad suppliers and why collaborating with competitors can benefit your solar business.
• [35:40] - Advice for new solar installers on selecting reliable equipment and ensuring longevity in the industry.

Links & Resources:

• John Perkins' company: PerkSolar.com

If you enjoyed this episode, please take a moment to rate, review, and subscribe to the Sunny Side Up Podcast. Don’t forget to share it with a friend or colleague who might benefit from this valuable discussion!