In this episode, David delves into the importance of content creation, particularly within the football industry, and shares practical tips for individuals looking to build their brand. David shares personal experiences and strategies for documenting events, recording talks, and utilizing social media to enhance visibility and connect with a broader audience.

KEY TAKEAWAYS

• In today's digital landscape, creating content is crucial for personal branding and marketing, especially in the football industry where content is increasingly prevalent.

• Speaking at events provides a unique opportunity to create valuable content. Recording talks can generate multiple clips that can be shared over time.

• Content can be created in various formats, including audio recordings, video clips, and even written posts.

• Sharing personal experiences from events, such as networking opportunities or unique insights, can resonate with audiences and provide authentic content that showcases one's journey.

• Prioritizing the sharing of valuable information and insights over immediate monetization helps maintain authenticity and builds a stronger connection with the audience.

BEST MOMENTS

"Content creation is the foundation of modern digital marketing efforts. It is really important that you start to create a market or a brand around yourself."

"If you don't want to create content around your speeches or whatever, that's fine. But I think it's a goldmine for so much opportunity to be able to create content."

"You own what you say. So there's an opportunity for you to spread your message and spread what you're talking about."

"Don't think about trying to monetize it, because if you're trying to monetize it, then you kind of lose its authenticity."

"If you can think about and try and understand how you can package it and package what you're already doing, then it can bring that value, which is really important."

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

In this special episode, David sits down with former Leicester City Chief Executive Officer Barrie Pierpont, who played a pivotal role in transforming the club during the early 1990s. Barrie shares his journey from joining a financially struggling club to significantly increasing its revenue and fan engagement, including raising ticket sales by nearly 250% and launching successful community initiatives. Barrie discusses the challenges he faced, including a tumultuous boardroom environment and the pressures of relegation, while highlighting the importance of involving fans in decision-making and creating a positive club culture.

KEY TAKEAWAYS

• Transforming a Struggling Club: The journey at Leicester City involved turning a financially struggling club into a successful business by focusing on community engagement.

• Fan Involvement: Establishing a fan forum was crucial for understanding what supporters wanted from the club.

• Importance of Training and Staff Engagement: Investing in staff training and maintaining an open-door policy fostered a positive work environment.

• Navigating Challenges: The role of a CEO in a football club involves navigating various challenges, including boardroom conflicts and the threat of relegation.

• Evolving with Technology: While the fundamentals of good management and fan engagement remain important, adapting to modern technology and social media is crucial for maintaining a connection with fans and improving operational efficiency in today’s football landscape.

BEST MOMENTS

"When I went to Leicester City Football Club, I was one of the first marketing directors in the UK. The job wasn't easy because the football club was virtually bankrupt."

"We had a very poor membership scheme when I first went there. There was no easy access for people to buy anything."

"We created a brand called Fox. The first brand was Fox Leisure. All our merchandise and all our kit and leisure wear."

"Nobody's bigger than the football club. I think I would make the managers more accountable."

"The book really is about a business of football, how we developed a bankrupt Leicester City into a successful football club."

GUEST LINKS:

https://twitter.com/barriepierpoint?lang=en

https://uk.linkedin.com/in/barrie-pierpoint-fcim-4527097

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

In this episode, David explores the challenges and opportunities faced by young professionals in the football industry. David discusses the common age bias that often leads to younger individuals feeling underestimated and how they can combat this perception by emphasizing their skills, experiences, and adaptability. David shares insights from his journey and highlights the importance of networking, staying updated with industry trends, and effectively communicating one's value.

KEY TAKEAWAYS

• Young individuals should recognize their capabilities and the unique perspectives they bring to the football industry. Instead of feeling limited by age.

• Building a strong network is crucial for young professionals. Engaging with industry leaders, and attending networking events.

• Keeping abreast of the latest developments in technology, social media, and industry-specific trends is vital. This knowledge allows young professionals to remain relevant and competitive in a rapidly evolving field.

• Instead of merely discussing the challenges of age bias, young individuals should focus on demonstrating their skills and achievements.

• Young professionals need to believe in themselves and their potential. Fostering a positive attitude and focusing on personal goals can help overcome feelings of inadequacy and competition in a crowded industry.

BEST MOMENTS

"It's very easy for people to look down upon this generation, and it's very easy for people in this generation to feel looked down upon."

"There are now so many different ways that a young person can really break into this industry and really make a difference."

"If you can highlight your achievements and what you've done, it's always more impressive, especially when you're younger."

"You have to keep updated with the latest trends and what's going on in your industry and in your niche."

"Always stay positive. Remember that there's a reason why you're challenging the age bias. It's because you're a really talented individual."

PODCAST DESCRIPTION

The Business of Football is your gateway to the dynamic world of football business. Hosted by David Chimbaza, Founder & CEO, this podcast provides in-depth insights into creating, monetizing, and scaling ventures within the football industry. Join David as he engages with top industry leaders, CEOs, and directors, sharing their experiences, strategies, and expert advice on navigating the unique challenges and opportunities in the football business. Whether you're an aspiring entrepreneur or a seasoned professional, this podcast offers valuable guidance on building success in the football industry.

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.