In this episode, David delves into the importance of content creation, particularly within the football industry, and shares practical tips for individuals looking to build their brand. David shares personal experiences and strategies for documenting events, recording talks, and utilizing social media to enhance visibility and connect with a broader audience.

KEY TAKEAWAYS

• In today's digital landscape, creating content is crucial for personal branding and marketing, especially in the football industry where content is increasingly prevalent.

• Speaking at events provides a unique opportunity to create valuable content. Recording talks can generate multiple clips that can be shared over time.

• Content can be created in various formats, including audio recordings, video clips, and even written posts.

• Sharing personal experiences from events, such as networking opportunities or unique insights, can resonate with audiences and provide authentic content that showcases one's journey.

• Prioritizing the sharing of valuable information and insights over immediate monetization helps maintain authenticity and builds a stronger connection with the audience.

BEST MOMENTS

"Content creation is the foundation of modern digital marketing efforts. It is really important that you start to create a market or a brand around yourself."

"If you don't want to create content around your speeches or whatever, that's fine. But I think it's a goldmine for so much opportunity to be able to create content."

"You own what you say. So there's an opportunity for you to spread your message and spread what you're talking about."

"Don't think about trying to monetize it, because if you're trying to monetize it, then you kind of lose its authenticity."

"If you can think about and try and understand how you can package it and package what you're already doing, then it can bring that value, which is really important."

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

In this special episode, David sits down with former Leicester City Chief Executive Officer Barrie Pierpont, who played a pivotal role in transforming the club during the early 1990s. Barrie shares his journey from joining a financially struggling club to significantly increasing its revenue and fan engagement, including raising ticket sales by nearly 250% and launching successful community initiatives. Barrie discusses the challenges he faced, including a tumultuous boardroom environment and the pressures of relegation, while highlighting the importance of involving fans in decision-making and creating a positive club culture.

KEY TAKEAWAYS

• Transforming a Struggling Club: The journey at Leicester City involved turning a financially struggling club into a successful business by focusing on community engagement.

• Fan Involvement: Establishing a fan forum was crucial for understanding what supporters wanted from the club.

• Importance of Training and Staff Engagement: Investing in staff training and maintaining an open-door policy fostered a positive work environment.

• Navigating Challenges: The role of a CEO in a football club involves navigating various challenges, including boardroom conflicts and the threat of relegation.

• Evolving with Technology: While the fundamentals of good management and fan engagement remain important, adapting to modern technology and social media is crucial for maintaining a connection with fans and improving operational efficiency in today’s football landscape.

BEST MOMENTS

"When I went to Leicester City Football Club, I was one of the first marketing directors in the UK. The job wasn't easy because the football club was virtually bankrupt."

"We had a very poor membership scheme when I first went there. There was no easy access for people to buy anything."

"We created a brand called Fox. The first brand was Fox Leisure. All our merchandise and all our kit and leisure wear."

"Nobody's bigger than the football club. I think I would make the managers more accountable."

"The book really is about a business of football, how we developed a bankrupt Leicester City into a successful football club."

GUEST LINKS:

https://twitter.com/barriepierpoint?lang=en

https://uk.linkedin.com/in/barrie-pierpoint-fcim-4527097

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

In this episode, David explores the challenges and opportunities faced by young professionals in the football industry. David discusses the common age bias that often leads to younger individuals feeling underestimated and how they can combat this perception by emphasizing their skills, experiences, and adaptability. David shares insights from his journey and highlights the importance of networking, staying updated with industry trends, and effectively communicating one's value.

KEY TAKEAWAYS

• Young individuals should recognize their capabilities and the unique perspectives they bring to the football industry. Instead of feeling limited by age.

• Building a strong network is crucial for young professionals. Engaging with industry leaders, and attending networking events.

• Keeping abreast of the latest developments in technology, social media, and industry-specific trends is vital. This knowledge allows young professionals to remain relevant and competitive in a rapidly evolving field.

• Instead of merely discussing the challenges of age bias, young individuals should focus on demonstrating their skills and achievements.

• Young professionals need to believe in themselves and their potential. Fostering a positive attitude and focusing on personal goals can help overcome feelings of inadequacy and competition in a crowded industry.

BEST MOMENTS

"It's very easy for people to look down upon this generation, and it's very easy for people in this generation to feel looked down upon."

"There are now so many different ways that a young person can really break into this industry and really make a difference."

"If you can highlight your achievements and what you've done, it's always more impressive, especially when you're younger."

"You have to keep updated with the latest trends and what's going on in your industry and in your niche."

"Always stay positive. Remember that there's a reason why you're challenging the age bias. It's because you're a really talented individual."

PODCAST DESCRIPTION

The Business of Football is your gateway to the dynamic world of football business. Hosted by David Chimbaza, Founder & CEO, this podcast provides in-depth insights into creating, monetizing, and scaling ventures within the football industry. Join David as he engages with top industry leaders, CEOs, and directors, sharing their experiences, strategies, and expert advice on navigating the unique challenges and opportunities in the football business. Whether you're an aspiring entrepreneur or a seasoned professional, this podcast offers valuable guidance on building success in the football industry.

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

In this episode, David talks with Andy Marston about community building within the football industry. Andy shares insights from his own experiences, particularly through his initiative, Sports Pundit, which aims to connect professionals in the sports sector. Andy also explores the need for greater inclusivity of younger voices in the industry, drawing parallels with successful models from other sectors, such as Gucci's shadow boards. Additionally, he delves into the Players Fund, an athlete-backed venture fund that empowers sports professionals to invest wisely and prepare for life after their athletic careers.

KEY TAKEAWAYS

• The football industry can improve its community-building efforts. Clubs need to partner more with individual content creators to connect authentically with fans.

• The pandemic accelerated the shift toward deeper fan engagement and content creation, as people sought alternative ways to connect with football when they couldn't attend games.

• There is a growing recognition among athletes of the need to prepare for life after sports, with initiatives like the Players Fund aiming to educate athletes on investing and financial literacy to ensure long-term security.

• Engaging younger individuals (ages 18-25) in discussions about the sports industry can provide valuable insights that senior executives often overlook.

• The success of initiatives like Sports Pundit demonstrates the importance of fostering a community where individuals can connect, share ideas, and support each other's career growth, ultimately benefiting the entire group.

BEST MOMENTS

"I think there's a lot of stories that are currently being better told by individuals than by the brands themselves."

"The pandemic did two things. One, it gave people a bit more free time... and so a lot of people used that as an excuse to maybe start a project."

"I think there's an opportunity to do like a shadow board, which is a little bit older than what NHL has done."

"Athletes hold a lot of the right characteristics to be entrepreneurs and be business people."

"If I'm sharing jobs with someone and then they go and get that job, well, that's great for me because now I know someone that works at..."

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

In this episode, David delves into the intricacies of personal branding within the football industry, outlining ten essential steps to help listeners define their niche and establish a strong online presence. Emphasizing the importance of social media, David shares insights on how to generate reactions and engage with audiences effectively. He also highlights the value of sharing knowledge and fostering relationships through consistent interaction and valuable content.

KEY TAKEAWAYS

• Understanding your specific area within the football industry is crucial. Whether it's coaching, physiotherapy, or social media, identifying your niche helps you understand your audience and shape your brand identity.

• A strong social media presence is essential for personal branding. Engaging with your audience across platforms can generate reactions, build relationships, and enhance your visibility in the industry.

• Sharing insights and valuable information related to your expertise can establish you as a thought leader. Offering free knowledge not only helps others but also builds a positive perception of your brand.

• Actively engaging with your audience and other professionals can lead to meaningful conversations and collaboration opportunities. Building relationships in your niche can open doors to new possibilities.

• Consistency in your online presence is key to maintaining your brand. Being active and engaging with your audience regularly helps you stay relevant and can lead to significant opportunities in your career.

BEST MOMENTS

"You have to decide what your niche is. Once you start to do that, then you can start to understand what your brand identity is gonna look like."

"Social media is the biggest marketing platform that you can do possibly. You need to generate a reaction."

"If you have the knowledge and experience and you don't talk about it, you're actually just cheating yourself."

"It takes one post to take off, and suddenly you could change the perception of yourself in so many people's minds."

"You don't have to have massive amounts of followers to meet the right person and change everything."

PODCAST DESCRIPTION

The Business of Football is your gateway to the dynamic world of football business. Hosted by David Chimbaza, Founder & CEO, this podcast provides in-depth insights into creating, monetizing, and scaling ventures within the football industry. Join David as he engages with top industry leaders, CEOs, and directors, sharing their experiences, strategies, and expert advice on navigating the unique challenges and opportunities in the football business. Whether you're an aspiring entrepreneur or a seasoned professional, this podcast offers valuable guidance on building success in the football industry.

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

In this episode, David interviews Melanie Muller, CEO and AI consultant at GenFuturesLab, who shares her insights on the intersection of artificial intelligence and football. Speaking at the SportsProAI Future of Sport Conference, Melanie recently discussed her innovative AI avatar, Leo AI, designed to analyse football matches and enhance fan engagement. They look into the potential of AI to improve decision-making and fan experiences. Melanie emphasises the need for football clubs, especially at lower levels, to embrace digital transformation and explore AI tools to enhance efficiency and engagement.

KEY TAKEAWAYS

• The introduction of AI technologies, such as Leo AI, is transforming fan engagement in sports by providing interactive experiences that allow fans to connect more deeply with the game and its players.

• Emphasising the importance of diversity in AI applications, there is a push for creating avatars and experiences that reflect various cultures and demographics.

• Understanding consumer needs and behaviours is crucial for developing effective AI solutions in sports.

• Organisations, including lower league football clubs, can start their AI journey by identifying friction points in their operations and running micro-experiments to improve efficiency, even with limited budgets.

• Addressing concerns about AI's motivations and implications is essential. Building trust through transparency, and clear communication about AI's role.

BEST MOMENTS

"I felt really honoured that I could be part of their first AI conference."

"It's really important when football clubs create fan experiences that it's not just all men."

"I think there's a real opportunity to just use that data a bit smarter rather than simulating something that's not there."

"I think anyone's concerns are valid and should be heard because there's a reason why people have concerns."

"There's opportunity everywhere for AI."

PODCAST DESCRIPTION

The Business of Football is your gateway to the dynamic world of football business. Hosted by David Chimbaza, Founder & CEO, this podcast provides in-depth insights into creating, monetizing, and scaling ventures within the football industry. Join David as he engages with top industry leaders, CEOs, and directors, sharing their experiences, strategies, and expert advice on navigating the unique challenges and opportunities in the football business. Whether you're an aspiring entrepreneur or a seasoned professional, this podcast offers valuable guidance on building success in the football industry.

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

GUEST BIO

Melaine Moeller is a CEO with over a decade's worth of experience in the digital sphere, spanning across efficiency output, media, and entertainment, working with the BBC & Sky News on various technological projects, before becoming the AI Consultant & CEO of GenFutures Lab in 2023, where her recent ventures into the football industry began, working on AI & simulative projects with organizations such as SportsPro Media, formulating football simulations through AI & hosting her talk at the SportsProMedia conference West Ham United's London Stadium.

In this episode, David delves into the crucial topic of networking within the football industry. David emphasizes the importance of building relationships from an early age and how every interaction contributes to one's network. The episode covers various strategies for effective networking, including attending events, leveraging social media platforms like LinkedIn and Twitter, and the value of mentorship. David shares personal experiences and insights on how to foster connections, engage with industry professionals, and the long-term benefits of nurturing relationships.

KEY TAKEAWAYS

• Networking is fundamentally about establishing connections with others, starting from a young age and continuing throughout your career. Every interaction can contribute to your network.

• Participating in networking events, whether in-person or online, is crucial for making meaningful connections. Human interaction is irreplaceable, and being in the same room as influential individuals can significantly impact your career.

• Platforms like LinkedIn, Twitter, and Instagram are powerful tools for expanding your network. Engaging with industry professionals and participating in discussions can lead to valuable connections and opportunities.

• Finding a mentor can provide guidance and support in your career. Building a network can lead to mentorship opportunities, which are invaluable for personal and professional growth.

• Contributing your insights and helping others at networking events can enhance your understanding and confidence. Sharing knowledge not only benefits others but also reinforces your expertise and value in the industry.

BEST MOMENTS

"At its very base level and put very simply, networking is just about building relationships."

"You cannot replace human connection. It's the most valuable thing."

"If I want to get to their level, I need to network and get into a space with that group of people."

"Mentorship is something that I think is really understated."

"Networking is not a quick win. Absolutely not. And you have to be prepared to really foster relationships."

PODCAST DESCRIPTION

The Business of Football is your gateway to the dynamic world of football business. Hosted by David Chimbaza, Founder & CEO, this podcast provides in-depth insights into creating, monetizing, and scaling ventures within the football industry. Join David as he engages with top industry leaders, CEOs, and directors, sharing their experiences, strategies, and expert advice on navigating the unique challenges and opportunities in the football business. Whether you're an aspiring entrepreneur or a seasoned professional, this podcast offers valuable guidance on building success in the football industry.

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

In this episode, David delves into the concept of luck and how it can be influenced by our actions. David shares personal anecdotes from his journey in the football industry, illustrating that luck often comes to those who are willing to try and step out of their comfort zones. David emphasizes the importance of taking risks, networking, and seizing opportunities, arguing that luck is not merely a chance occurrence but something that can be "hacked" through persistence and effort. David encourages listeners to embrace failure as a learning experience and to adopt a proactive mindset in their pursuit of success.

KEY TAKEAWAYS

• Luck is not purely random; it often comes from taking action and stepping out of your comfort zone. The more you try, the more opportunities you create for yourself to get lucky.
• Building a network is crucial in the football industry and beyond. Meeting the right people can open doors to numerous opportunities that you might not have encountered otherwise.
• Failing is a part of the process. Each failure provides valuable lessons that can lead to future successes. It's important to try, even if it means risking failure.
• While it's important to take risks, they should be calculated. Assess the potential outcomes and be prepared for both success and failure, but don’t let fear of failure hold you back.
• Persistence is vital. Many successful individuals faced years of struggle before achieving their goals. Consistently testing ideas and approaches increases the chances of eventually hitting upon something that works.

BEST MOMENTS

"The secret to luck is to try. If you don't try, you're never going to get lucky."

"You have to be brave and you have to be prepared to take a risk if you want to get the reward."

"Luck can be managed and it can be hacked. If you can hack luck, then it's going to open so many valuable doors."

"You learn more in failing than you do winning. It's just a valuable lesson for all."

"It's not a bad thing to be lucky. It just means that you're trying more than other people."

PODCAST DESCRIPTION

The Business of Football is your gateway to the dynamic world of football business. Hosted by David Chimbaza, Founder & CEO, this podcast provides in-depth insights into creating, monetizing, and scaling ventures within the football industry. Join David as he engages with top industry leaders, CEOs, and directors, sharing their experiences, strategies, and expert advice on navigating the unique challenges and opportunities in the football business. Whether you're an aspiring entrepreneur or a seasoned professional, this podcast offers valuable guidance on building success in the football industry.

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.