Why do so many wedding business goals fail before the year even gets started

It’s not because you’re unmotivated or lazy—it’s because most wedding pros skip a crucial step in the goal-setting process. Without it, even the best goals are almost guaranteed to fail.

In this episode, I’m diving into the real reason most wedding business goals fall flat and sharing exactly how you can turn that around for 2025. You’ll learn how to break big goals into actionable steps, focus on what actually moves the needle, and avoid the overwhelm that derails so many good intentions.

Plus, I’ll show you how to join me for just $1 inside The Wedding Business Collective, where you’ll get access to our live Quarterly Planning Session and create a 90-day plan that’s designed to work. (Along with a ton of bonuses that ensure your success.)

If you’re ready to stop spinning your wheels and finally make real progress, this episode is for you. Let’s dive in!

Grab the limited-time offer for $1: https://evolveyourweddingbusiness.com/plan

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/296

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

Listen as I pull back the curtain on these secrets at https://evolveyourweddingbusiness.com/secret

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Is your website losing you leads? It’s one of the most frustrating problems wedding pros face. Potential clients land on your site, but they don’t take that next step to inquire or book. What gives?!

In this episode, I’m joined by KP and Jessie from Inkpot Creative, experts in branding and web design for creatives who want to stand out. They’re sharing the strategic changes you can make to your website, without a full overhaul, to turn visitors into leads.

From updating your portfolio to adding personality and optimizing your navigation, these are practical steps you can take right now to boost your bookings.

If you’re ready to make your website work harder for your business, tune in and discover the small but powerful tweaks that can set you up for success this booking season and beyond!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/295

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

Listen as I pull back the curtain on these secrets at https://evolveyourweddingbusiness.com/secret

***
Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Are you finding it hard to book the weddings you really want? In this episode, we’re diving into a simple but powerful marketing shift that will completely change the way you attract and book clients. If you're tired of feeling like your marketing isn't working or you're not standing out, this one’s for you.

I'll walk you through something I’ve seen time and time again that’s holding wedding pros back from booking more weddings. This shift is going to make your marketing easier, less frustrating, and help potential clients see the value you provide—so they can’t wait to work with you.

Curious? Tune in to hear the one thing you might be missing in your marketing that will make all the difference in booking more of your ideal clients!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/294

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

Listen as I pull back the curtain on these secrets at https://evolveyourweddingbusiness.com/secret

***
Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Are you feeling stuck trying to grow your wedding business or wondering how to bring in more leads and bookings? You’re not alone!

In this episode, we’re going behind the scenes with Katie Sautter, a wedding planner who has seen incredible growth in her business over the past year. From booking her first client to securing multiple weddings in just a few weeks, Katie shares her journey of learning how to market her business and create a consistent flow of leads.

We’ll talk about the struggles she faced in her first year, the lessons she learned about pricing, and how she’s strategically building relationships with venues to bring in more perfect-fit clients.

If you’ve ever wondered how to juggle a full-time job while building a successful wedding business—or how to scale when you’re just starting out—this episode is packed with practical insights and inspiration to help you do just that.

Listen to this episode to go behind the wedding business with Katie and discover actionable strategies you can apply to your own wedding business today!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/293

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

Listen as I pull back the curtain on these secrets at https://evolveyourweddingbusiness.com/secret

***
Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Why should a couple choose to work with you over your competitors?

I know that may sound harsh, but it’s a question you need to answer in your marketing if you want to stand out and book more weddings.

If couples don’t know why you’re the perfect fit for them, they’ll compare you to your competitors, and that usually results in them comparing you based on price.

Many wedding pros are struggling with fewer or less-ideal leads. Maybe you’re dealing with ghosting, price shopping, or hearing “we went in another direction.”

The root of these issues? Most of them come down to not standing out.

Today, we’re going to explore why standing out is crucial to answering the question “Why should a couple book you over any other vendor?"—and how you can make sure your ideal clients see you as the only choice for them.

Get your free ticket to the Stand Out & Get Booked Challenge at www.evolveyourweddingbusiness.com/challenge!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/292

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

Listen as I pull back the curtain on these secrets at https://evolveyourweddingbusiness.com/secret

***
Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Are you frustrated with the constant struggle of chasing low-quality leads from The Knot and WeddingWire? You’re not alone.

In this episode, I’m chatting with Katherine Hunter, a wedding celebrant who found herself in the same position—spending money on The Knot and WeddingWire and getting ghosted by leads who just weren’t a good fit.

But instead of staying stuck in that cycle, Katherine took a bold step. She built her own lead-generating machine that brings in high-quality, perfect-fit clients and completely cut ties with The Knot and WeddingWire saving her $4200 per year and hours each week chasing leads that ghosted her.

In this episode, you’ll hear exactly how she did it—and how you can apply the same strategies to take control of your lead generation, build better relationships with venues, and attract the clients you actually want to work with.

If you’re ready to stop wasting time and start booking more of your ideal clients, this episode is for you.

🎟️ Get your ticket to Katherine's Masterclass and learn her strategy: https://evolveyourweddingbusiness.com/blueprint

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/291

Listen as I pull back the curtain on these secrets at https://evolveyourweddingbusiness.com/secret

***
Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Wondering if paying The Knot and WeddingWire will actually get you the leads and bookings you need?

You’re definitely not alone. It’s one of the most common questions wedding pros ask me!

Most wedding pros I talk to feel the pressure to pay for these platforms just to keep things moving. But let’s be real—does it actually make sense for your business?

In this post, I’m going to break down whether these platforms are really worth it, how to figure out if they’re a good fit for your business, and what you can do to take control of your marketing so you’re not dependent on The Knot or WeddingWire to keep those inquiries rolling in.

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/290

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

Listen as I pull back the curtain on these secrets at https://evolveyourweddingbusiness.com/secret

***
Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

How do you showcase your personality in your wedding business without feeling unprofessional? In this episode, I’m joined by Andrea Shah, a website copywriter for wedding pros, to tackle that exact question.

We dive into why showing off your personality is key to building trust and connection with potential clients—especially Millennials and Gen Z couples who are all about personal connections with their vendors.

Andrea shares practical strategies that help you highlight your unique self in a way that feels authentic and resonates with your ideal clients. We’ll talk about balancing personal stories without oversharing, using humor and storytelling, and making your “About” page work harder to attract the right couples.

We also break down some common misconceptions around professionalism and why being yourself doesn’t mean you have to be stiff or formal.

You’ll learn how to use your voice, your quirks, and even pop culture references to stand out in a crowded market. If you want to attract the right clients by simply being yourself, this episode is for you!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/289

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

Listen as I pull back the curtain on these secrets at https://evolveyourweddingbusiness.com/secret

***
Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars