Uploading

Di: Ramon Berrios Blaine Bolus
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  • Riassunto

  • Uploading is the podcast that helps you turn content into business. Hosts Blaine Bolus & Ramon Berrios, co-founders of Castmagic, take you behind the wheel with the world’s best creators, marketers, and professionals who have cracked the code on how to profit through content. You’ll learn the ins and outs of content strategy, creation, production, distribution, growth, platforms, tools and more.
    2024 - Uploading by Castmagic
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Economia Leadership Marketing
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Episodi
  • #25 - Why Every Founder Should Create Content

    #25 - Why Every Founder Should Create Content
    Nov 6 2024

    About the Episode:
    Chris Savage is the co-founder and CEO of the video marketing platform Wistia. He is a key figure in the video content space and personal brand, having famously scaled his company to over $50M a year in revenue, without outside investors.

    Chris is also a content creator, regularly sharing insights from his entrepreneurial journey on LinkedIn and hosting the podcast Talking Too Loud.

    In this episode of “Uploading…,” Chris discusses the evolution of video content, the impact of AI on content creation, and the enduring importance of authentic storytelling. He also shares lessons learned from Wistia's growth, his content creation process and workflow, and strategies for building a strong personal brand as a founder.

    Today, we'll cover:
    - The evolution of video content and the impact of AI on content creation
    - The significance of trustworthiness and authenticity in an AI-driven content landscape
    - Adapting to audience expectations and leveraging various content formats
    - Chris Savage's journey as a content creator and the value of personal branding for founders
    - Strategies for creating engaging content, setting realistic goals, and avoiding burnout

    What You'll Learn
    1. Evolution and Future of Video Content
    2. AI’s Impact on Content Creation
    3. Personal Branding for Founders
    4. Content Creation Strategies
    5. Content Workflow
    6. Podcast Content Strategy
    7. Strategic Goal-Setting

    Timestamps
    00:00 Chris Savage’s background and company
    04:51 Evolution of video tech and production
    06:59 Impact of AI on video content creation
    13:53 Importance of content creation for founders
    17:44 Chris Savage’s content funnel
    20:14 Tips on getting started as a content creator
    22:41 Creating content for personal brand vs business brand
    25:34 Chris Savage’s content workflow and team
    27:27 Strategies for growing a podcast
    31:44 Importance of goal framing on success

    Evolution of Video Tech: “Basically what keeps happening is that new technology comes out that makes it tremendously cheaper and easier to make video. And then the uses of video magnify and the expectations magnify." — Chris Savage, 00:05:17 → 00:05:27

    Role of Founders in Business Growth: “I think there's a good question every founder should ask themselves, which is like, what's the thing that I can uniquely do that is going to add value?” — Chris Savage, 00:15:22 → 00:15:35

    Trust in the Age of AI: "So I think while you should be using AI to aid in your content creation, you need to find ways to make sure that human beings that you can connect with are still really there." — Chris Savage, 00:10:10 → 00:10:23

    Show notes powered by Castmagic

    ---

    Have any questions about the show or topics you'd like us to explore further?
    Shoot us a DM; we'd love to hear from you.

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    Follow us for content, clips, giveaways, & updates!

    Castmagic Instagram
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    ---

    Blaine Bolus - Co-Founder of Castmagic
    Ramon Berrios - Co-Founder of Castmagic
    Chris Savage - Co-Founder & CEO of Wistia
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    39 min
  • How to Reach 100K+ Followers and Land Your Dream Content Job

    How to Reach 100K+ Followers and Land Your Dream Content Job
    Oct 2 2024
    About the Episode:Jay Yang is a content creator with over 100,000 followers and the Head of Content for Noah Kagan, founder of AppSumo. At only 18 years old, Jay has already made a significant impact in the world of content creation while still attending university.In this episode of “Uploading…,” Jay shares his journey from experimenting with various online projects to landing an opportunity to work with Noah Kagan using his TAG method. He discusses his content creation process, balancing his work with education, and overcoming imposter syndrome. Jay also shares insights into his upcoming project on creating accessible social content templates for beginner creators.Today, we'll cover:- Jay Yang's content creation and audience growth frameworks- How to land high-profile opportunities using Jay Yang’s TAG method- Overcoming imposter syndrome and embracing the learning process in content creation- Benefits of social content templates for beginner creatorsWhat You'll Learn1. Target-Audit-Gift Method2. Importance of Empathy and Pre-Work3. Content Creation and Repurposing Strategies4. Content Testing and Metrics5. The “Name Test”6. Top-Down Approach to Content Creation7. Bottom-Up Approach to Content Creation8. Benefits of Using Content TemplatesTimestamps00:00 How Jay Yang got into content creation03:03 Jay Yang’s “portfolio of failure,” TAG method06:42 Key learnings from working at Beehiiv09:59 How to land an opportunity with your favorite company14:38 Optimizing Noah Kagan’s content workflow17:27 Quantitative approach to marketing; content testing21:10 From experimentation to building a content engine that works24:13 Overcoming imposter syndrome in content creation28:02 Benefits of using social content templatesMastering Empathy in Business: “I think the greatest skill you can learn as a marketer, a creator, an entrepreneur, even just as a person, is empathy and being able to place yourself in someone else's shoes.” — Jay Yang [00:08:00 → 00:08:10]Keys to Building Professional Relationships: “I think that strategy of where most people ask, how can I help you? Or what can I do to work for you for free? The problem with that approach is that by asking, without showing, you're actually making the other person do more work to figure out who you are and if you're any good and what you can actually help with... And so the question that I ask myself, and I encourage people listening to this to ask is, how can I make this a no brainer for the other person? And that kind of ties back into that empathy, right? Putting yourself in the other person's perspective... To work with your favorite entrepreneur or company, basically, you need to show two things, that, number one, you want the job, and number two, that you can do the job. And the best way that I believe you can do that is to do the work upfront, to use the TAG method, to do what I like to call pre-work. And I think the coolest thing about this approach is you don't have to have any experience or, you know, credibility or a degree." — Jay Yang [00:12:46 → 00:13:13]Overcoming Impostor Syndrome in Content Creation: "I only have to be one chapter ahead of the textbook of life. Like, you don't have to be the guru preaching at the top of the mountain. You just have to be one or two steps ahead of the people behind you and the people you're sharing content to. So that's kind of what I'm realizing is, as I grow my brand, I'm not trying to be the professor at the front of the class. The way I like to view myself is as that kid in the back sharing his notes with the rest of his classmates." — Jay Yang, [00:25:21 → 00:25:49]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicJay Yang - Head of Content at AppSumo
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    32 min
  • Rhythm, Hooks, and a Billion Views: Kane Kallaway’s Short-Form Video Content Secrets

    Rhythm, Hooks, and a Billion Views: Kane Kallaway’s Short-Form Video Content Secrets
    Aug 28 2024
    About the Episode:Kane Kallaway is a content creator specializing in tech, AI, and cult brands with over 550K followers and 1B+ views. Founder of WavyStudios, Kane helps companies enhance their video content for audience growth and conversions. He also leads WavyWorld, a community/course on short-form storytelling, and shares insights into the creator entrepreneur world through his newsletter Blueprint.In this episode of “Uploading...,” Kane shares his strategies and workflow for creating engaging short-form video content. He discusses the importance of creating curiosity loops, placing strategic hooks throughout the video, and tailoring content to each platform's unique consumption experience.We discuss at length Kane’s content creation process, where he finds his ideas, how he chooses relevant topics and writes scripts with his unique angle, why rhythm and pacing are important in video editing, and how all these factors in creating an engaging short-form video content which then drives his audience to longer-form content where conversion happens.Today, we'll cover:- The importance of curiosity loops and strategic hooks in engaging audiences- Crafting the perfect rhythm and pacing for soothing, engaging videos- Tailoring content for different platforms and their unique consumption experiences- Kane's workflow for idea generation, scripting, recording, and visualizing content- Leveraging short-form content to nurture audiences and drive conversion to long-form formatsWhat You'll Learn1. Short-form vs. Long-form Videos2. Storytelling Techniques3. Personal Brand Building4. Audience Engagement and Conversion5. Content Creation Workflow6. Video Idea Generation7. Video Editing Process and ToolsTimestamps00:00 Kane Kallaway’s journey from consultancy to full-time content creation03:44 Choosing a content type, topic, and platform for online growth07:48 Content evolution, brand deals, short-form vs long-form content11:41 Creating native short-form content vs repurposing long-form videos into clips18:45 Kane Kallaway’s 5-step content workflow, from ideation to editing25:12 How to hook and rehook the audience throughout a video30:32 The importance of rhythm, pacing, and visuals in video editing35:19 Kane Kallaway’s tools and software for video recording and editingShort-form vs. Long-form Content: “The fragility of the audience with short form cannot be overstated. It's like it takes hundreds if not thousands of reps of a short-form video in front of somebody on Instagram or on TikTok for them to actually understand who you are and, like, buy into you. I had this framework called content minutes, which is like, let's assume for someone to go from a stranger to a superfan level, it takes like 90 minutes of your content watched. Well, if you're making short-form video and the average one is watched 20 seconds long, that's 270 videos they would have to watch to hit that bar and become a superfan versus a podcast. If they listen to the whole hour, it's like two podcasts.” — Kane Kallaway [00:09:27 → 00:10:05]Newsletters as Content Idea Source: “So the first piece of finding what's interesting, I just am constantly scanning, and I find for the videos I make, which is like business of culture, tech stuff, email newsletters are the best place for me to find topics because they're already a curated filter on everything. So if I didn't have email newsletters, I would have to go to like TechCrunch, The Verge, Business of Fashion, Entrepreneur.com, whatever the sites are. I'd be scanning like 30 sites. And you can use something like FeedLIVE to do this, but I've tried it and there's a lot of noise, there's not enough signal, it's like way too much noise. And so what I find is email newsletters, people who have actual businesses designed to filter the bad stuff out, curate just what's interesting. And so I subscribe to like ten or twelve newsletters that I love.” — Kane Kallaway [00:19:48 → 00:20:29]Video Script Structure: “Most people think of videos as like a hook, the body, and the conclusion. I think of it like a hook, there's a dance, and in that dance, you have context and conflict, which is basically just set up, rehook. Set up, rehook. Set up, rehook. You're trying to rehook them. Then at the very end, I tried to hook them again with, like, the ending so that they share it.” — Kane Kallaway [00:23:11 → 00:23:28]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicKane Kallaway - Founder of Wavy Labs
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    40 min

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