Episodi

  • #25 - Why Every Founder Should Create Content

    #25 - Why Every Founder Should Create Content
    Nov 6 2024

    About the Episode:
    Chris Savage is the co-founder and CEO of the video marketing platform Wistia. He is a key figure in the video content space and personal brand, having famously scaled his company to over $50M a year in revenue, without outside investors.

    Chris is also a content creator, regularly sharing insights from his entrepreneurial journey on LinkedIn and hosting the podcast Talking Too Loud.

    In this episode of “Uploading…,” Chris discusses the evolution of video content, the impact of AI on content creation, and the enduring importance of authentic storytelling. He also shares lessons learned from Wistia's growth, his content creation process and workflow, and strategies for building a strong personal brand as a founder.

    Today, we'll cover:
    - The evolution of video content and the impact of AI on content creation
    - The significance of trustworthiness and authenticity in an AI-driven content landscape
    - Adapting to audience expectations and leveraging various content formats
    - Chris Savage's journey as a content creator and the value of personal branding for founders
    - Strategies for creating engaging content, setting realistic goals, and avoiding burnout

    What You'll Learn
    1. Evolution and Future of Video Content
    2. AI’s Impact on Content Creation
    3. Personal Branding for Founders
    4. Content Creation Strategies
    5. Content Workflow
    6. Podcast Content Strategy
    7. Strategic Goal-Setting

    Timestamps
    00:00 Chris Savage’s background and company
    04:51 Evolution of video tech and production
    06:59 Impact of AI on video content creation
    13:53 Importance of content creation for founders
    17:44 Chris Savage’s content funnel
    20:14 Tips on getting started as a content creator
    22:41 Creating content for personal brand vs business brand
    25:34 Chris Savage’s content workflow and team
    27:27 Strategies for growing a podcast
    31:44 Importance of goal framing on success

    Evolution of Video Tech: “Basically what keeps happening is that new technology comes out that makes it tremendously cheaper and easier to make video. And then the uses of video magnify and the expectations magnify." — Chris Savage, 00:05:17 → 00:05:27

    Role of Founders in Business Growth: “I think there's a good question every founder should ask themselves, which is like, what's the thing that I can uniquely do that is going to add value?” — Chris Savage, 00:15:22 → 00:15:35

    Trust in the Age of AI: "So I think while you should be using AI to aid in your content creation, you need to find ways to make sure that human beings that you can connect with are still really there." — Chris Savage, 00:10:10 → 00:10:23

    Show notes powered by Castmagic

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    Blaine Bolus - Co-Founder of Castmagic
    Ramon Berrios - Co-Founder of Castmagic
    Chris Savage - Co-Founder & CEO of Wistia
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    39 min
  • How to Reach 100K+ Followers and Land Your Dream Content Job

    How to Reach 100K+ Followers and Land Your Dream Content Job
    Oct 2 2024
    About the Episode:Jay Yang is a content creator with over 100,000 followers and the Head of Content for Noah Kagan, founder of AppSumo. At only 18 years old, Jay has already made a significant impact in the world of content creation while still attending university.In this episode of “Uploading…,” Jay shares his journey from experimenting with various online projects to landing an opportunity to work with Noah Kagan using his TAG method. He discusses his content creation process, balancing his work with education, and overcoming imposter syndrome. Jay also shares insights into his upcoming project on creating accessible social content templates for beginner creators.Today, we'll cover:- Jay Yang's content creation and audience growth frameworks- How to land high-profile opportunities using Jay Yang’s TAG method- Overcoming imposter syndrome and embracing the learning process in content creation- Benefits of social content templates for beginner creatorsWhat You'll Learn1. Target-Audit-Gift Method2. Importance of Empathy and Pre-Work3. Content Creation and Repurposing Strategies4. Content Testing and Metrics5. The “Name Test”6. Top-Down Approach to Content Creation7. Bottom-Up Approach to Content Creation8. Benefits of Using Content TemplatesTimestamps00:00 How Jay Yang got into content creation03:03 Jay Yang’s “portfolio of failure,” TAG method06:42 Key learnings from working at Beehiiv09:59 How to land an opportunity with your favorite company14:38 Optimizing Noah Kagan’s content workflow17:27 Quantitative approach to marketing; content testing21:10 From experimentation to building a content engine that works24:13 Overcoming imposter syndrome in content creation28:02 Benefits of using social content templatesMastering Empathy in Business: “I think the greatest skill you can learn as a marketer, a creator, an entrepreneur, even just as a person, is empathy and being able to place yourself in someone else's shoes.” — Jay Yang [00:08:00 → 00:08:10]Keys to Building Professional Relationships: “I think that strategy of where most people ask, how can I help you? Or what can I do to work for you for free? The problem with that approach is that by asking, without showing, you're actually making the other person do more work to figure out who you are and if you're any good and what you can actually help with... And so the question that I ask myself, and I encourage people listening to this to ask is, how can I make this a no brainer for the other person? And that kind of ties back into that empathy, right? Putting yourself in the other person's perspective... To work with your favorite entrepreneur or company, basically, you need to show two things, that, number one, you want the job, and number two, that you can do the job. And the best way that I believe you can do that is to do the work upfront, to use the TAG method, to do what I like to call pre-work. And I think the coolest thing about this approach is you don't have to have any experience or, you know, credibility or a degree." — Jay Yang [00:12:46 → 00:13:13]Overcoming Impostor Syndrome in Content Creation: "I only have to be one chapter ahead of the textbook of life. Like, you don't have to be the guru preaching at the top of the mountain. You just have to be one or two steps ahead of the people behind you and the people you're sharing content to. So that's kind of what I'm realizing is, as I grow my brand, I'm not trying to be the professor at the front of the class. The way I like to view myself is as that kid in the back sharing his notes with the rest of his classmates." — Jay Yang, [00:25:21 → 00:25:49]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicJay Yang - Head of Content at AppSumo
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    32 min
  • Rhythm, Hooks, and a Billion Views: Kane Kallaway’s Short-Form Video Content Secrets

    Rhythm, Hooks, and a Billion Views: Kane Kallaway’s Short-Form Video Content Secrets
    Aug 28 2024
    About the Episode:Kane Kallaway is a content creator specializing in tech, AI, and cult brands with over 550K followers and 1B+ views. Founder of WavyStudios, Kane helps companies enhance their video content for audience growth and conversions. He also leads WavyWorld, a community/course on short-form storytelling, and shares insights into the creator entrepreneur world through his newsletter Blueprint.In this episode of “Uploading...,” Kane shares his strategies and workflow for creating engaging short-form video content. He discusses the importance of creating curiosity loops, placing strategic hooks throughout the video, and tailoring content to each platform's unique consumption experience.We discuss at length Kane’s content creation process, where he finds his ideas, how he chooses relevant topics and writes scripts with his unique angle, why rhythm and pacing are important in video editing, and how all these factors in creating an engaging short-form video content which then drives his audience to longer-form content where conversion happens.Today, we'll cover:- The importance of curiosity loops and strategic hooks in engaging audiences- Crafting the perfect rhythm and pacing for soothing, engaging videos- Tailoring content for different platforms and their unique consumption experiences- Kane's workflow for idea generation, scripting, recording, and visualizing content- Leveraging short-form content to nurture audiences and drive conversion to long-form formatsWhat You'll Learn1. Short-form vs. Long-form Videos2. Storytelling Techniques3. Personal Brand Building4. Audience Engagement and Conversion5. Content Creation Workflow6. Video Idea Generation7. Video Editing Process and ToolsTimestamps00:00 Kane Kallaway’s journey from consultancy to full-time content creation03:44 Choosing a content type, topic, and platform for online growth07:48 Content evolution, brand deals, short-form vs long-form content11:41 Creating native short-form content vs repurposing long-form videos into clips18:45 Kane Kallaway’s 5-step content workflow, from ideation to editing25:12 How to hook and rehook the audience throughout a video30:32 The importance of rhythm, pacing, and visuals in video editing35:19 Kane Kallaway’s tools and software for video recording and editingShort-form vs. Long-form Content: “The fragility of the audience with short form cannot be overstated. It's like it takes hundreds if not thousands of reps of a short-form video in front of somebody on Instagram or on TikTok for them to actually understand who you are and, like, buy into you. I had this framework called content minutes, which is like, let's assume for someone to go from a stranger to a superfan level, it takes like 90 minutes of your content watched. Well, if you're making short-form video and the average one is watched 20 seconds long, that's 270 videos they would have to watch to hit that bar and become a superfan versus a podcast. If they listen to the whole hour, it's like two podcasts.” — Kane Kallaway [00:09:27 → 00:10:05]Newsletters as Content Idea Source: “So the first piece of finding what's interesting, I just am constantly scanning, and I find for the videos I make, which is like business of culture, tech stuff, email newsletters are the best place for me to find topics because they're already a curated filter on everything. So if I didn't have email newsletters, I would have to go to like TechCrunch, The Verge, Business of Fashion, Entrepreneur.com, whatever the sites are. I'd be scanning like 30 sites. And you can use something like FeedLIVE to do this, but I've tried it and there's a lot of noise, there's not enough signal, it's like way too much noise. And so what I find is email newsletters, people who have actual businesses designed to filter the bad stuff out, curate just what's interesting. And so I subscribe to like ten or twelve newsletters that I love.” — Kane Kallaway [00:19:48 → 00:20:29]Video Script Structure: “Most people think of videos as like a hook, the body, and the conclusion. I think of it like a hook, there's a dance, and in that dance, you have context and conflict, which is basically just set up, rehook. Set up, rehook. Set up, rehook. You're trying to rehook them. Then at the very end, I tried to hook them again with, like, the ending so that they share it.” — Kane Kallaway [00:23:11 → 00:23:28]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicKane Kallaway - Founder of Wavy Labs
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    40 min
  • The Art of Going Viral: Content Lessons from Dakota Robertson, Founder of Growth Ghost

    The Art of Going Viral: Content Lessons from Dakota Robertson, Founder of Growth Ghost
    Aug 14 2024
    About the Episode:Dakota Robertson is the founder of Growth Ghost, a social media ghostwriting business with high-profile clients that include best-selling authors, prominent influencers, and 7 and 8 figure entrepreneurs. He scaled this venture to generate $30,000-$50,000 per month within its first nine months, then transitioned to his current role as a personal brand consultant after two successful years.Now with an audience of over 550,000 followers and generating monthly earnings exceeding $100,000, Dakota's mission is to help others to achieve freedom and make an impact through their content and online businesses. He offers a free personal branding course for creators, coaches, and business owners.In this episode of DTC Pod, he shares his strategies for creating viral content, emphasizing the importance of sharing personal experiences, addressing pain points, and providing actionable advice to connect with audiences. He also discusses his ‘what-why-how’ writing framework, his content repurposing workflow, and the value of ghostwriting for those who struggle with content creation.Today, we'll cover:- The art of simplifying your message and leveraging psychology in copywriting to create compelling content- The critical roles that relevance and curiosity play in content consumption and purchasing decisions- Dakota Robertson's proven "what, why, how" framework for creating highly engaging content- The growing importance of ghostwriting in the social media space and how it can help clients achieve their goals- Strategies for building a content funnel to nurture relationships and convert followers into customersWhat You'll Learn1. Techniques for Creating Engaging Content2. Social Media Growth and Ghostwriting3. Content Creation Workflow4. Repurposing Content5. Building a Personal Brand6. Relevance and Curiosity in Content7. The “What, Why, How" Framework8. Funnel Strategy and Long-Form ContentTimestamps00:00 Dakota Robertson’s background02:22 How Dakota Robertson started on socials05:15 Two important copywriting lessons07:24 Inciting relevance and curiosity in social content10:47 Dakota Robertson’s what-why-how framework14:19 On ghostwriting as a career path16:08 Creating content yourself vs employing a ghostwriter19:18 Dakota Robertson’s content workflow22:41 Ways to think of content ideas25:06 How to create a transparent relationship with your audience29:23 Sales funnel offers and how to convert with contentUnderstanding the Audience’s Pain Points: “Imagine you're in a desert and you have no water. It's scorching hot. You've been walking for days, and then someone has a little water bottle. How much would you pay for that? You’d probably empty your entire bank account. Opposed to, if you're just walking on the street, you're not thirsty, you're fine. It's like, you probably won't even buy it. The only difference is the context of the pain you're in. So something is showing, ‘Hey, like, I can solve this pain point for you,’ then it's gonna be more relevant to the person.” — Dakota Robertson [00:08:30 → 00:09:02]Creating and Sharing Personal Content: “I find a lot of people in business, they're so focused on, you know, giving value and actionable stuff, and they totally neglect the personal side of things. So I think there should be more of a focus on personal stories, worldviews, and opinions, even if it's polarizing, because that's the stuff that's gonna make people love you, even if it means other people hate you.” — Dakota Robertson [00:24:44 → 00:25:06]Impact of Long-Form Content on Conversion: “If someone consumes a three-second tweet, it's like, okay, but if someone consumes a ten-minute YouTube video, you're taking up more real estate in their mind, and you're nurturing that relationship way more because they can see and hear you. And that's the stuff that converts way better, is long form. So I'm always thinking about how can I convert my short-form content to long-form and ideally get them on my newsletter so they can have a direct line of access?" — Dakota Robertson [00:32:01 → 00:32:29]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicDakota Robertson - Founder of Growth Ghost
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    34 min
  • Why Every B2B Founder Needs to Be On LinkedIn Yesterday & How to Catch Up Fast

    Why Every B2B Founder Needs to Be On LinkedIn Yesterday & How to Catch Up Fast
    Jul 31 2024
    About the Episode:Tommy Clark is the founder of Compound Content Studio, an agency that helps B2B companies scale their content engines, especially on LinkedIn. Tommy has a background in fitness coaching and B2B social media, and now specializes in helping founders and marketers effectively use LinkedIn to reach their target audiences. He also writes a newsletter called "Social Files," which provides deeper tactical insights into B2 content creation and strategy.In this episode of Uploading, Tommy shares key strategies for B2B founders to effectively harness LinkedIn as a powerful content marketing platform. These include how to create a strong hook, what types of content to double down on, and why it’s important to engage with other users.We also explore the power of polarization in content and the significance of defining your "why" when building a personal brand on LinkedIn.Today, we'll cover:- How to create a successful LinkedIn content strategy for your business or personal brand- Practical tips and strategies you can immediately implement to improve your LinkedIn presence and engage your ideal customers- Key actions to build momentum on LinkedIn, including consistency and engagementWhat You'll Learn1. Brand Positioning and Content Focus2. LinkedIn Content Funnel System3. LinkedIn Content Formats and Hooks4. Strategies for LinkedIn Content Creation5. How to Get Started Posting on LinkedIn6. LinkedIn Algorithm and EngagementTimestamps00:00 Tommy Clark’s background, how he found his way to the B2B content landscape03:28 Why LinkedIn is ideal for B2B marketing06:28 How founders can get started on creating content for LinkedIn10:38 Figuring your why in content creation and how you should position your brand15:19 What kind of content should be your first post as a founder17:25 LinkedIn post types that perform well20:21 Text on LinkedIn, how to create effective LinkedIn hooks26:42 LinkedIn algorithm, strategies to get more traction on LinkedInWhy B2B Companies Should Focus on LinkedIn: “For a lot of B2B SaaS companies or just B2B companies in general, the effort that it would take to win on TikTok or another social platform is so much higher than the effort that it would take to do LinkedIn well because your audience is just hanging out there all day and they want to consume business-related content." — Tommy Clark, [00:04:07 → 00:04:23] Building a Content Marketing Funnel: “If you're a founder, it's like, what type of content do you want to be known for? And then once you have that idea figured out, then what I like to do is break it up into what I call a content funnel. So top-of-funnel, middle-of-funnel, bottom-of-funnel content. It's a good way to organize the way you think about the types of posts that you're making." — Tommy Clark, [00:07:41 → 00:07:58] How to Get Started on LinkedIn Content Creation: “If there's a client that we work with that has been totally dark on LinkedIn, or maybe they've posted like twice in the past two years, but they're going to start posting again because they've seen this podcast or they've seen someone else's content around how posting as a founder is super beneficial, what I would do is just make an intro post, like a quick context, or give some quick context on your backstory. Say why you're going to start posting, and then give your audience an idea of what to expect."— Tommy Clark, [00:15:17 → 00:15:43]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicTommy Clark - Founder of Compound Content Studio
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    34 min
  • The Remote Solopreneur’s Guide to Creating Systems and Content that Win Over Lighthouse Clients

    The Remote Solopreneur’s Guide to Creating Systems and Content that Win Over Lighthouse Clients
    Jun 27 2024
    About the Episode:Ken Yarmosh, founder of "The Club," is an entrepreneur and business coach focused on helping consultants, solopreneurs, and founders build scalable systems and improve sales. He authored "App Savvy," which has sold over 12,000 copies. Ken was also the CEO of Savvy Apps and currently works as a Fractional COO for companies like Content Growth.In this episode of "Uploading...," Ken reveals the secrets behind creating scalable systems that drive business success. He introduces the mnemonic DTA—Document, Template, Automate—as a key strategy for freeing up time for high-impact tasks. He also covers why marketing, sales, and client delivery are the lifeblood of any scalable offer and how to hyper-target your ideal "lighthouse clients." Ken shares his content strategy, particularly how he came up with the category "remote solopreneur" on LinkedIn and the effectiveness of daily publishing and repurposing content for conversion.Today, we'll cover:- Ken’s system for business growth: Document, Template, Automate (DTA)- How to identify and target lighthouse clients- Ken’s LinkedIn content workflow for daily publishing and engagement- The significance of focusing on conversion over virality in social media content- Challenges and benefits of building a remote agencyWhat You'll Learn1. Definition and Importance of Systems2. Content Strategy and Workflow3. Targeting and Client Engagement4. Business Growth Strategies5. Remote Work Benefits and ChallengesTimestamps03:19 Lessons from going against conventions in building a business07:21 Business systems — what are they and how to build one11:08 Framework for assessing challenges within businesses as a consultant13:28 How to turn your skills into an offer that gets you clients you want19:09 Looking at competitors, alternatives, and lighthouse clients22:20 Building a business through content as a solopreneur 27:20 Virality vs conversion in social media28:34 Ken Yarmosh’s content workflow, from ideation to repurposingThe Future of Knowledge Work: "I do believe that we're going to be more powerful as knowledge workers, combining tools and AI with those knowledge workers, I don't think it's just like, hey, content marketers are going to be replaced by Castmagic or AI. I think that content marketers are going to find new lanes. It's called creative destruction." — Ken Yarmosh [00:08:08 → 00:08:29]Scaling Business Post-Automation: "The systems allow us as business owners to scale and to have control over that scale because we say, I'm not just gonna go replace this with another person." — Ken Yarmosh [00:09:03 → 00:09:13]The Three Pillars of Business Success: "When I look at most businesses, not saying all businesses, but most businesses, they largely are going to be driven by three systems: marketing, sales and client delivery." — Ken Yarmosh [00:11:44 → 00:11:55]Hyper-targeting Lighthouse Clients; “ A lot of the targeting is so generic, right? Title revenue and headcount, those are, that's a lot what people do to define their ICP. And I say the lighthouse client, we go deeper into things like the psychographics, right? How do they think? What are their pain points, the exegraphics? How does the company perceive themselves?” — Ken Yarmosh [00:15:09 → 00:15:27]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicKen Yarmosh - Business Coach at The Remote Solopreneur
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    34 min
  • The Kopywriting Formula: Neville Medhora on AI, AIDA, and Beyond

    The Kopywriting Formula: Neville Medhora on AI, AIDA, and Beyond
    Jun 12 2024
    About the Episode:Neville Medhora is known as the Copywriting guy. He has been creating content on the internet for almost 20 years. His earlier works include NevBlog, one of the first financial blogs online. Currently, he serves as a Copywriting Advisor for companies like Appsumo and The Hustle. He is also the owner of CopywritingCourse.com and SwipeFile.com, two leading resources for anyone looking to master the art of copywriting. In this episode of "Uploading…,” we explore what it means and what it takes to write good copy, how to write stuff that people will want to read, and how online content is evolving with AI. Neville shares essential copywriting techniques like the AIDA framework, the role of stories in content, and the importance of conciseness.Today, we'll cover:- How AI is reshaping copywriting and where human creativity still reigns supreme- Tips for creating viral, high-performing copy based on the AIDA framework- The importance of conciseness and working backward in copywritingWhat You'll Learn1. Characteristics of High-Performing Copy2. Tone of Voice and Audience Understanding3. Role of AI in Copywriting4. Storytelling and Content Effectiveness5. AIDA Framework for Better Copy6. Conciseness and Clarity in CopywritingTimestamps01:23 From learning how to write copy and training others to do the same to investing in Copy.ai04:49 Strategies for writing copy for different companies, different audiences10:25 Three levels of copywriting and the impact of AI on each15:30 The inevitability of AI involvement in content creation, how AI-human dichotomy in content will dissolve over time18:41 Writing copy for short-form video21:36 Storytelling frameworks for short-form and long-form content23:58 How to write a sales copy that converts, why a good copy does not necessarily tell a story30:10 AIDA copywriting formula — how it helps writers weave a proper argument for people to take action33:52 The essence of “kopywriting,” getting information from one brain to another37:09 What novice copywriters get wrong and how to avoid them41:32 Why good copywriting means simplifying complex ideasThe Future of Content Creation: "I think for the most part, for most content, people are just going to assume some AI was involved and it'll just be like, not a thing. Like, no one's going to care." — Neville Medhora [00:16:05 → 00:16:59]AIDA Framework for Better Copy: “Using the AIDA form is just a way to at least get, um, a properly done argument for whatever you're selling, whether it be an idea, whether it be a product, that's, that's what the AIDA is. And it's extremely powerful. People try to do all sorts of variations, but it's basically built off of that same framework, same attention, interest, desire, action. Simple. — Neville Medhora [00:33:04 → 00:33:22]On Going Beyond Traditional Copywriting: “If you're a copywriter that could just write words, that's. That is powerful. But if you could also generate your own custom images and thanks to AI and stuff, it's a lot easier. And then if you also put all those thoughts into videos and make it compelling, you could probably get in front of a lot more people. And whatever tools that come out, I'm willing to use them. So copywriting is not just like putting pen to paper all the time. And yes, there's, like, scripts behind certain things, but also it's like, let's use any tool available to us to transmit information from one brain to another.” — Neville Medhora [00:35:02 → 00:36:08]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicNeville Medhora - Owner of Kopy Group, LLC (CopywritingCourse.com / SwipeFile.com)
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    47 min
  • How to Attract, Convert, and Retain Podcast Listeners: Strategies from Stephanie Arakelian of Impact Theory

    How to Attract, Convert, and Retain Podcast Listeners: Strategies from Stephanie Arakelian of Impact Theory
    May 30 2024
    About the Episode:Stephanie is the Podcast Marketing and Audience Development Specialist for Impact Theory — a podcast hosted by Tom Bilyue that currently has 4.2 million subscribers on YouTube — and the Marketing Advisor for Great Pods. Before working on Impact Theory she was the: Marketing Director for Innovations 4 Health, President and Founder of a social media marketing agency called Dimont Media, and VP of Marketing and Audience Development for the podcast network CurtCo Media.In this episode, Stephanie Arakelian shares her insights on podcast marketing and audience development, drawing from her experience of over 5 years in the podcast industry. From effective content repurposing to creating a podcast that converts, Stephanie breaks down key strategies for achieving success in the evolving podcast landscape.Today, we'll cover:- The contrast between YouTube and audio podcasts and how to cater to each audience- The importance of community building and focusing on one platform at a time- How to effectively repurpose old content using AI for business growth- The importance of understanding your "why" when creating contentWhat You'll Learn1. Content Creation and Goal Setting2 Podcast Platform Specialization3. Podcast Content Repurposing4. Building a Podcast Community5. Podcast Monetization6. Audience Understanding and Content Analysis7. Podcast Advertising and Listener Experience8. Podcast Production Process9. Podcast Industry Growth and Challenges10. Funnel Strategy for Audience EngagementTimestamps01:31 Podcast marketing for startup and established networks02:53 What Impact Theory is all about04:11 The importance of treating YouTube audience separately from audio audience07:33 How podcasts grew, analyzing podcast data, how to make a podcast stand out10:56 Podcast analytics, how and what to measure, adjusting strategy based on data13:18 Turning podcast listeners into fans, fans into evangelists16:29 Strategies for placing ads on podcasts19:45 Impact Theory’s podcast workflow, from guest selection to publishing23:27 Repurposing podcast content — replays, mashups, special clips27:11 Impact Theory University as a hub of growth mindset29:20 Content strategy for Impact Theory podcast and university31:14 Stephanie’s growth tips for emerging podcast creatorsUnderstanding Different Podcast Audiences: "And then what was really interesting when we dove into the podcast side of it is breaking out their YouTube audience versus their audio audience, because they are separate. And that's one of the things that I'm trying to implement into the industry, is to show people, as podcasts are moving into the YouTube space, that you have to treat them separately because your audiences are not going to be the same. YouTube is still the number one most-played listening platform for podcasts, but it's a completely separate audience." — Stephanie Arakelian [00:04:10 - 00:04:37]Maximizing Listener Retention: "So anything over about an hour and a half, hour 45. We will split into two episodes to make that a better listening experience so that people feel like they're getting, you know, a decent amount in the chung, enough information in there, and then when they come back, they get another part of the conversation, and that's good for listener retention, listen rates, ad sales, everything. And so we've seen a huge spike in our downloads because of that." — Stephanie Arakelian [00:17:59 → 00:18:23]Why New Podcasters Should Rethink YouTube: "I think that confusing content creators right now, if you do, are not already familiar with YouTube, and this is an unpopular opinion, I say that new creators should not try and push their podcast on YouTube unless you have no expectations for it, because it's a whole other ballgame, right?" — Stephanie Arakelian [00:32:16 → 00:33:25]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicStephanie Arakelian - Podcast Marketing & Audience Development at Impact Theory
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    36 min