• Why Every B2B Founder Needs to Be On LinkedIn Yesterday & How to Catch Up Fast

  • Jul 31 2024
  • Durata: 34 min
  • Podcast

Why Every B2B Founder Needs to Be On LinkedIn Yesterday & How to Catch Up Fast

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  • About the Episode:Tommy Clark is the founder of Compound Content Studio, an agency that helps B2B companies scale their content engines, especially on LinkedIn. Tommy has a background in fitness coaching and B2B social media, and now specializes in helping founders and marketers effectively use LinkedIn to reach their target audiences. He also writes a newsletter called "Social Files," which provides deeper tactical insights into B2 content creation and strategy.In this episode of Uploading, Tommy shares key strategies for B2B founders to effectively harness LinkedIn as a powerful content marketing platform. These include how to create a strong hook, what types of content to double down on, and why it’s important to engage with other users.We also explore the power of polarization in content and the significance of defining your "why" when building a personal brand on LinkedIn.Today, we'll cover:- How to create a successful LinkedIn content strategy for your business or personal brand- Practical tips and strategies you can immediately implement to improve your LinkedIn presence and engage your ideal customers- Key actions to build momentum on LinkedIn, including consistency and engagementWhat You'll Learn1. Brand Positioning and Content Focus2. LinkedIn Content Funnel System3. LinkedIn Content Formats and Hooks4. Strategies for LinkedIn Content Creation5. How to Get Started Posting on LinkedIn6. LinkedIn Algorithm and EngagementTimestamps00:00 Tommy Clark’s background, how he found his way to the B2B content landscape03:28 Why LinkedIn is ideal for B2B marketing06:28 How founders can get started on creating content for LinkedIn10:38 Figuring your why in content creation and how you should position your brand15:19 What kind of content should be your first post as a founder17:25 LinkedIn post types that perform well20:21 Text on LinkedIn, how to create effective LinkedIn hooks26:42 LinkedIn algorithm, strategies to get more traction on LinkedInWhy B2B Companies Should Focus on LinkedIn: “For a lot of B2B SaaS companies or just B2B companies in general, the effort that it would take to win on TikTok or another social platform is so much higher than the effort that it would take to do LinkedIn well because your audience is just hanging out there all day and they want to consume business-related content." — Tommy Clark, [00:04:07 → 00:04:23] Building a Content Marketing Funnel: “If you're a founder, it's like, what type of content do you want to be known for? And then once you have that idea figured out, then what I like to do is break it up into what I call a content funnel. So top-of-funnel, middle-of-funnel, bottom-of-funnel content. It's a good way to organize the way you think about the types of posts that you're making." — Tommy Clark, [00:07:41 → 00:07:58] How to Get Started on LinkedIn Content Creation: “If there's a client that we work with that has been totally dark on LinkedIn, or maybe they've posted like twice in the past two years, but they're going to start posting again because they've seen this podcast or they've seen someone else's content around how posting as a founder is super beneficial, what I would do is just make an intro post, like a quick context, or give some quick context on your backstory. Say why you're going to start posting, and then give your audience an idea of what to expect."— Tommy Clark, [00:15:17 → 00:15:43]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicTommy Clark - Founder of Compound Content Studio
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