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In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

The Crowd: A Study of the Popular Mind, first published in 1895, is a classic psychology text that is both thorough and easy to understand. It is considered seminal work in the study of crowd psychology. In it, Le Bon covers many aspects of crowd psychology and writes that crowd psychology exhibits "impulsiveness, irritability, incapacity to reason".

Charles-Marie Gustave Le Bon (1841 - 1931) was a French polymath who wrote on anthropology, psychology, sociology, medicine, and physics. He is best known for his 1895 work The Crowd: A Study of the Popular Mind’, which is considered a seminal work of crowd psychology. In the book, Le Bon identifies the primary characteristics of crowd psychology as impulsiveness, irritability, incapacity to reason, the absence of critical judgement, and the exaggeration of feelings.